Executive Summary

Consulting firm in LATAM providing Retail, Marketing and Education services within the Sport and Fashion industries.

Mission:Connect Brands to opportunities in Sports and Fashion.

Values: Professionalism, honesty, flexibility and dynamism.

Management Team

Solid academic background: MBA by IE (Spain) and MBS (Australia), Industrial Engineering Bachelor by ULIMA (Peru).

10 years of professional experience in Europe, US and Latin America within Business Development functions in the Sports and Fashion Industry (Nike Inc, Converse Inc).

Member of the CIES/FIFA University Network.

Sebastian Rubio (Peruvian/British citizen ) - GM

Market & Opportunities

Fashion Industry:

Growing market. Higher consumption due to raising middle class with more access to credit.

Distribution evolving. More Direct to Consumer channels (Concept Stores, Internet) and appearance of new Retail formats (open malls, strip centers, etc).

Informed and globalized consumer. Hates being ‘sold to’ and expect so much from a brand rather than product – i.e. Grass Roots and Customized marketing actions versus traditional media.

Market & Opportunities

Sports Industry:

Football is the most popular sport, with predominance of global assets versus local ones. Emerging trend on Action and Motor Sports.

Sports Sponsorship market still small and driven by personal rather than tangible metrics approaches.

Sports Organizations lacking management skills and infrastructure .

BU - Retail

Retail

Market Place and Real State ManagementSales Structure and TrainingPlanning & MerchandisingMarketing & Product PresentationBusiness Analysis & Reporting

International Licensing

Partner Selection Sourcing & Development CoordinationFinancial Reporting & Royalty collections

Partners - Retail

Footwear Apparel

NIKE, Inc

Partners - Retail

Fashion

High End

Mainstream

Sports

BU – Sports Marketing

Sports Sponsorship

Brand Management, revenue generating partnershipsMarket Intelligence: Auditing & Monitoring

Sport Properties

Design, Valuation and CommercializationGrass Roots Events with focus on Football and Action Sports

categories.

Partners – Sports Marketing

Federations, Clubs, Events

Media

Sponsors

Marke

t Stu

die

s & A

ud

iting

Law

Firms

BU – Education/Academies

Program in Sports Management & Law

Target: Clubs, Sponsors, Media, Law & Research.

Modules and Structure:Management, Finance, Law, Marketing, PR, Events and Final Project.6 months, 150 hrs of content.

Deliverables:Dual Degree by CIES (FIFA & University of Neuchatel) and USMP (biggest university in Peru & owner Football Club leader)

Boca Junior Football School

Target: Kids from 5 to 14 years old (Lima, Peru)

Modules and Structure:3 programs (Summer, Autumn, Spring).8 months, 130 hrs, 1 Championship per module.

Deliverables:Boca Juniors Certificate, tours to Argentina, pre selection for Club’s minor divisions.