ZAPCODE PRESENTATION

What is ZapCode

• ZapCode is a colour grid with four colors - Red, Green, Blue and Black

• Mobile camera handset users with pre-installed ZapCode ready software capture the image using their handset cameras

• Users are redirected to the online site linked specifically to the unique ZapCode and experience rich media content and services

- More than 17 billion ZapCode combinations available

Server interprets code and redirects user online

User takes captures ZapCode on mobile handset with pre-installed software

User visits mobile online site

Giving“ More” to Zappers

•SEE MORE- Accessing related content that was not

available on existing media.

- Example: Zap code next to film reviews to see trailer (video)

•KNOW MORE- Code is standard, but content can be

updated 24x7 - content is never static.

- Example: Zap codes on bus stop shelters to view weekly events around the area.

•GET MORE- ZapCode is constantly sourcing for good

deals, new products and discounts to reward loyal zappers.

- Example: Zap & bid for lifestyle products such as laptops, watches and printers at a fraction of its retail price.

Advertisers Getting “More”

• MEASURABLE ROI

- Zaps measure campaign effectiveness:- Location: Using unique codes for different

locations.- Optimize Media Buy: Measure media

effectiveness for customer brand recall.- Time: Every zap is accountable by date and

time.

• “NEW” TRADITIONAL MEDIA

- Add digital marketing to traditional media

- Interacting with the brand promotes brand identity and product differentiation in cluttered business environment.

• EMOTIVE, EXPERIENTIAL & PERSONAL

- Establish two-way dialogue with target audience, creating relationship with customers and engaging them on a personal level.

Pioneer Magazine - March 2007

GETTING

STARTED

Standard Creative/Media Process

Marketing Research

Creative Brief

Creative Execution

Media Plan

Budget

Post Campaign Review

ZapCode needs to be part of the the creative

development and media planning process.

Creative Brief (Example)

PERSONALIZESHOES

NIKE PROMOTES BETTER TRAINING

RESULTS

NIKE IS ASSOCIATED WITH OUTSTANDING

ATHELETES

Customers zaps code positioned outside retail store.

Customers customize sneakers and sports shoe on their mobile handsets.

Pre-defined attributes – colour, laces, swoosh placement, etc.

Customers wearing Nike apparels with ZapCode can track their training performance by zapping the code after each session.

Data gathered over time gives trainers information to make changes to their exercise schedules/regimes.

Customers zaps code on out-of-home advertising billboards.

Customers enjoy instant access to sports content associated with the brand – basketball, soccer and running.

EXAMPLE: NIKE

Media Planning

LIGHT VISIBLEVISIBLE

IMPORTANT MEDIA ELEMENTS

+

Examples

Newspapers

Magazines

Out Of Home Advertising - Billboard

Out Of Home Advertising - Digital Boards

Malls - Pillar Wraps

In-Store Marketing

Bus Stop Shelters

Bus Stop Shelters

Cabs/Taxis

Subway Platform Screen Doors

Exhibitions and Seminars

Outdoor Events

Outdoor Events

Table Top

Postage Stamps (Korea)

Auction Key Strap (Korea)

Cup Noodle (Japan)

PET bottles (Japan)