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CONTE
NT
EXECUTIVE SUMMARY
Company Profile
Product & Services
Company Vision
Time Line
Target Market
THE OPPORTUNITY
Industry
Financial Summary
Key DifferenKators
CompeKKve Market Scenario
Business Model
MarkeKng Strategy
Fund Requirement & UKlizaKon
EXECUTIVE SUMMARY Zoetrope Animation Studios Pvt. Ltd., a newly borned company, with
couple of in-‐hand projects and on-‐board experience of 10 yrs., has been
founded to cater the Indian and Global market with its unique and
conceptualized 2D / 3D animation and Feature Films.
The Company, with its extremely experienced and talented core team
appreciates the challenges of global productivity for 2D/3D Animation
Series, Feature Films and VFX.
EXECUTIVE SUMMARY
Company Name Zoetrope AnimaKon Studios Pvt. Ltd.
Date Of Incorpora7on 29/06/2015 (tentaKve)
Address Line 1 Kona Bazar, Near Kona Hospital
Address Line 2 Howrah
City Kolkata
State West Bengal
Country India
Email Id [email protected]
Contact No. 9775518000 / 9831444770 / 8583070218
Website
Current Equity Structure Anirban Paul : 35% | Priyam Das : 33% | Subhamoy Sarkar : 32%
COMPANY PROFILE
EXECUTIVE SUMMARY
PRODUCT & SERVICES
EXECUTIVE SUMMARY
VISION The Company, with its enrich expertise in management and production visualize to prove itself, a pioneer body in 2D/3D animation Industry, by bringing revolution in quality and cost effective change in the market.
MISSION So far the scenario is quite simple and shameful, as the Indian IP projects are not up to the mark to compete Global market and InternaKonal IP projects are not cost effecKve to broadcast in Indian Television media. The Company, will penetrate the above stated intersecKon point using its experKse talent of management and producKon quality. The Company is aggressively moving towards its bold mission of catering Indian market with InternaKonal Quality producKon at opKmum producKon rate.
EXECUTIVE SUMMARY
TIME LINE Jan – March 2015 Lille Bhola Concept Development & Trailer Development. May 2015 Company IncorporaKon & Website launch. June 2015 Fund raising. IniKaKon of a Client Based Project of Pre producKon for a 3D AnimaKon Series (26 episodes), “Chint Boy”, from Hyderabad. July 2015 Sooware Licensing and Server integraKon August – September 2015 Lille Bhola, Pre ProducKon and Asset Development. Till September 2016 Lille Bhola ProducKon and Post ProducKon of 26 episodes. In Parallel pipeline, ProducKon and Post ProducKon of “Chint Boy” will also start by the Dec 2015 or Jan2016.
Form Jan 2016 IniKaKon of ImplementaKon of Unique Conceptualized Mobile App. (for Android / IOS / Windows / BB Plaqorms) of our IP project “Lille Bhola”. Through which we are planning to publish and create Viral Clips and Videos of the character Lille Bhola which will be informaKve and highlighKng naKonal and internaKonal Issues. Finally generate huge revenue from the App on its moneKzaKon. [This will not only create an awareness but from the business point of view it will build the curiosity to view and know more and more about “Li;le Bhola”. Hence developing the Brand] From Sep 2016 Planning and PreproducKon of IP Season 2. Parallel to it, we will take over few 2D / 3D AnimaKon Projects, as we will end up with producing “Chint Boy” ProducKon From Dec 2016 IniKaKon a new verKcal of launching E-‐Commerce plaqorm, merchandising several products of daily use, incorporaKon of the Lille Bhola Concept.
EXECUTIVE SUMMARY
TARGET MARKET
With the strong team of producKon, the company targets the global and naKonal market, to produce a benchmark producKon quality at opKmum producKon rate, maintaining gradual growth of the company. With applicaKon of smart and effecKve markeKng strategies, the company targets the its creaKon and characters to spread across the signals and roads from television media. The company targets to launch Indian characters boldly in the global market. The Company sets, its target market not only within the Television Screen. On gradual development of the producKon, in a year Kme or two, the company will penetrate into the Mobile ApplicaKon Industry creaKng viral videos and clips with its concept. Aoer a Kme being the Company also has an effecKve thought of penetraKng into the E-‐Commerce market with several merchandizing products. On successive compleKon of 2 seasons of its IP project, the Company will produce CG Feature Film making a grand entry into the Big Screen.
THE OPPORTUNITY An opportunity to invest in fresh, unique, high demanding 2D/3D
AnimaKon TV Series, Feature Films and VFX producKon company in seed
stage, with an award winning team of 26 core members and couple of
ongoing quality projects in hand.
THE OPPORTUNITY
THE INDUSTRY MARKET SIZE The size of the animaKon visual effects and Post-‐producKon industry in India is esKmated at 44.9 INR billion in 2014, according to KPMG.
GROWTH RATE Since 2010-‐14 the industry grew at a CAGR of 17%, with a growth rate of 13% in the year 2014, whereas the Post ProducKon and VFX segment grew at a CAGR of 22% and 26% from 2010 to 2014 respecKvely.
BROADCAST SCENARIO Due to increase in broadcasKng hours by cable and satellite TV along with the internet reach the AnimaKon industry is also starKng to gain alenKon as a potenKal investment opportunity.
INDIAN GOVERNMENT’s PERSPECTIVE An iniKaKve taken by the new Modi led Government and the Ministry of InformaKon and BroadcasKng (MIB) which will promote Indian stories and characters through proposed naKonal center of excellence and gaming animaKon, and visual arts. hlp://Kmesofindia.indiaKmes.com/india/Make-‐in-‐India-‐Desi-‐animaKon-‐to-‐get-‐push/arKcleshow/46061218.cms
THE OPPORTUNITY
THE INDUSTRY GLOBAL MARKET SCENARIO The Global animaKon market is expected to grow at a CAGR of 14.1% from USD 21.06 billion in 2014 to USD 40.78 billion in 2019.
INDIAN MARKET RESPECT TO GLOBAL MARKET While the Global animaKon industry offers 350 plus animated TV shows in India, whereas the domesKc market holds third, with share of 13%, in displaying Country wise AnimaKon shows on Indian TV. USA tops the list with 42%.
THE OPPORTUNITY
FINANCIAL SUMMARY The revenue forecast is calculated based on ongoing projects only. The company tends to ramp-‐up the revenue forecast with the addiKon of new projects in coming period.
PARTICULARS FY 2016 (E) INR Million
FY 2017 (E) INR Million
Revenue 28.2 60.3
EBITDA -‐ NA -‐ -‐ NA -‐
PAT -‐ NA -‐ -‐ NA -‐
THE OPPORTUNITY
KEY DIFFERENTIATOR SUPREME QUALITY AT OPTIMUM PRODUCTION RATE Unlike other producKon houses, Zoetrope AnimaKon Studios stands unique in the market with its global standard producKon quality, in opKmum producKon rate. This will enable the demand in the industry, at the same Kme the Indian channels which be able to broadcast 3D episodes. This will be highly appreciable to bring forward quality 3D animaKon series to their viewers. Such never happened management will be executed by the company using its onboard industry experience of 10 years. The management is well experienced in schemaKc distribuKon of job roles un effecKng the the producKon quality. The highly experKse technical team is another asset of the company, which makes possible of producing high quality output in from the applicaKve tools without using any third party render engines. There are few more confidenKal technical process which the company developed through in-‐house resceach and development, which in result makes huge difference in producKon cost.
THE OPPORTUNITY
COMPETATIVE MARKET SCENARIO
India’s Leading 2D/3D producKon house are like, DQ Entertainment, Green Gold AnimaKon Studio, Maya Academy of Advanced CinemaKcs (MAAC), Crest AnimaKon Studios, Penta Media Graphics, Prana Studios, Reliance Media Works, TATA Elxi, Toonz India and few more small houses. All this companies has so far worked on majorly internaKonal projects and produced very few (mostly around 2 or 3) standard quality 3D AnimaKon TV series. Some are like Lille Krishna, Vir, Motu Patlu. In 2D animaKon there are few more, like Chhota Bheem, Mighty Raju etc. But the quality has never hit the global market.
THE OPPORTUNITY
BUSINESS MODEL
ZOETROPE AnimaKon Studios, will generate gradual revenue by charging for its enKre service Spectrum and highly by selling its own IP projects.
PROJECT CATAGORY PROFIT RANGE
CLIENT BASED PROJECTS
IN-‐HOUSE PRODUCTION
PRE PRODUCTION
30 – 40% 40 – 50% PRODUCTION
POST PRODUCTION
In upcoming years, aoer successful full fledged producKon execuKon the company will also start generaKng huge revenue from Mobile ApplicaKon (games / informaKve video portal) and online E-‐commerce portal.
THE OPPORTUNITY
MARKETING STRATEGY The company adopts smart and most effecKve markeKng strategies to create the brand image across the globe. Some major plaqorms.
Online Promo7on CreaKng some interesKng and viral animaKon teasers and Ads, the company target spread over the online world, through Youtube and Vimeo. MoneKzing the same will self generate the further investment amount of the Campaign.
Social Media Promo7on Blogging about the updates and in formaKves of MulKmedia ,awareness arKcles with own creaKon and applicaKon of core technologies will be some high level facts for promoKng posts and pages in social media networks like Facebook, Twiler, Linkdin. This will create a curiosity among the readers and upcoming talents to know about the company, which will do the word of mouth markeKng for the company itself.
Making Interna7onal Presence ParKcipaKon with quality products at various animaKon workshops and FesKvals will create a mark in the Global market, which is been usually done quarterly.
THE OPPORTUNITY
MARKETING STRATEGY Bulk Mailing GreeKngs and updates informaKve mails to higher level authoriKes of the industry, will frequently hammer the presence of the company, which will definitely create a impact on the producers mind.
Merchandising and Manufacturing Aoer going through all the above stated strategies, the company plans to get manufactured few corporate gios and Toys of the IP Characters and distribute among selecKve masses and higher authoriKes for gaining a moment of emoKon towards the company.
PR Ac7vity On Kme, finding a scope, the company will also take part in organizing few events with Pre Schools like Kidzee etc. and AnimaKon themed, Corporate events with Higher authoriKes of the industry.
Mobile Applica7on In upcoming years the Company will effecKvely launch Mobile ApplicaKon across all the plaqorms (i.e., Android / IOS / windows / BB). The ApplicaKons will be in different categories like Gaming ApplicaKon, Entertainment and InformaKve Video ApplicaKon, to avoid age restricKons for its end users.
E – Commerce Pla^orm The Company will effecKvely promote its character though merchandizing daily needs on a personalized E – Commerce Plaqorm.
THE OPPORTUNITY
FUND REQUIREMENT & UTILIZATION
PARTICULARS PERCENTAGE OF UTILIZATION
Sooware Licensing (12 months) & Hardware Equipment Sooware to procure OS (Windows 7 64bit), Autodesk Maya 64bit, Adobe Master CollecKon CS6, Eyon Fusion, Quick Time, Toonboom, Scripts & Plugins Hardware & Equipments WorkstaKons, Basic and Mid-‐High Systems, Render Blades, Server IntegraKon, UPS Backup, Pen Tablets.
35%
MarkeKng, PR AcKvity & Branding Website Development, Print Media AdverKsing, Teaser and Ads Development, Online promoKon, InternaKonal Film FesKvals ParKcipaKon
10%
HR Payroll (15 months) Pre-‐ProducKon : 15 | ProducKon : 32 | Post ProducKon : 11 | Admin & Management : 8
55%
FUND REQUIRED : INR 4,00,00,000
