ACCOUNT MANAGER SUCCESS PLAN

CLIENT DEVELOPMENT FOR CREATIVE AGENCY ACCOUNT

MANAGERS

When I started out..

Back in the day

DB as he is now

What it can be like working in a creative agency

What it sometimes feels like

Who’s this course for?

For you

Course content

1 What is client development, why do it and the easiest way to grow business

2 What is your client really buying?3 Principles of client development4 Create opportunities to sell5 Understand the client’s world6 Action planning

Learning outcomes

• Increase your confidence when dealing with clients

• Know what you need to do to grow the account

• Extend the relationship with your client• Be seen as a partner rather than an

order taker • Help you develop a plan for client

development to share with your agency

Digital Account Manager, London

The Digital Account Manager will deliver the campaign objectives and then provide strategic consultation throughout projects whilst planning long term account development strategies.

- Reed.co.uk, 20 Aug 2014

http://www.reed.co.uk/jobs/digital-account-manager/24861472#/jobs/media-digital-creative/account-manager

Media Account Manager, NY

Lead key accounts while providing excellent client development strategy.

- Ad Week, 20 Aug 2014

http://jobs.designweek.co.uk/job/413201/senior-account-manager-advertising-agency/

Senior Account Manager, Sydney

Responsibilities include organically growing your client base

- seek.com, 20 Aug 2014

http://www.seek.com.au/job/27116469

Sign up for Module 1

what is client development, why does it make sense & the easiest way to grow business