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The future of marketingAnd how you can adapt
The problem
● Technology has given power to consumers
● Modern consumers are averse to paid adverts and disruptive methods
● Space is abundant online, but attention is scarce
● Marketers need to attract, not chase42%
8%
$25,000 or less $25k-$100k $100k-$500k
47%
17%
58%
11%
Traditional
Modern
Return on Investment by budget
The solutionProvide value to visitors with quality content to start a conversation, develop trust and form a relationship.
Inbound marketingMake the customers come to you
54% more leads from inbound than from outbound
Source: HubSpot
The Inbound processMethodology built around consumers
AttractBlogs
Keywords
Social Publishing
Convert CloseForms
Calls to Action
Landing Pages
CRM
Workflow
DelightSurveys
Smart Content
Social Monitoring
Visitor Lead CustomerStranger Promoter
Get to know your consumer
Research your client base
Create buyer personas
Tailor your message
Buyer Personas
Spot consumer patterns
Identify their archetypes
Personalise to your consumer Attract the right visitors
The Buyer’s Journey
AwarenessThe buyer is trying to identify their problem
ConsiderationThe buyer is looking to solve their problem.
DecisionThe buyer chooses their preferred solution.
Know precisely where your prospects are
Content people love
Create content to meet needs and spread information
Use different formats to maximise reach
Distribute widely to get the word out
Repeat the process to capture mindspace
Content
Social media
EbooksBlogs
Leverage that contentDelight your customers instead of annoying them
WebsitesSEO Long-tail keywords
Social MediaPositive presenceLinking to your customers personally
Calls to actionEntice customers to find out more about you
Landing pagesTrade valuable content for contact information to forge relationships
Want to know more?Unlock your potential with an inbound marketing certification.
Want to know more? Unlock your potential with an Inbound Marketing certification
