12

An Introduction to the Value of LinkedIn

  • View
    1.773

  • Download
    2

Embed Size (px)

DESCRIPTION

FInding the Value of LinkedIn for the Job Seeker to create BrandU!

Citation preview

Page 1: An Introduction to the Value of LinkedIn
Page 2: An Introduction to the Value of LinkedIn

Now that I Am On LinkedIn; What Do I Do?

Page 3: An Introduction to the Value of LinkedIn

Why LinkedIn

Benefits of LinkedIn

How to Set Up Your LinkedIn Account

Finding and Connecting with People You Know

10 Ingredients for an Effective LinkedIn Profile

How to Promote Your LinkedIn Profile

Search for Companies Where You Have Contacts

Questions and Answers

Page 4: An Introduction to the Value of LinkedIn

The number one Professional or Business Network

Over 45 million business users

15 million used LinkedIn in Sep/09

Web 2.0* Application

* Web 2.0 applications are interactive

Page 5: An Introduction to the Value of LinkedIn

Connect with friends and former coworkers on a business level

Keep up to date on what these people are doing and acknowledge their successes and career moves

When reaching out – use current information to start connection (no need to use “this is a blast from the past”)

Page 6: An Introduction to the Value of LinkedIn

When traveling fill in time holes with meeting contacts from LinkedIn

Learn about companies with whom you want to do business

Promote your personal brand and/or your company

Page 7: An Introduction to the Value of LinkedIn

Log in to www.linkedin.com

Enter name and email (use home or personal email – easier if/when you change jobs) and password

Enter your current employment status

Company (you can build your company profile, if one does not exist

Job title

Country/Zip Code

Confirm in email to activate

Page 8: An Introduction to the Value of LinkedIn

Linked in Connection Statistics

1 connection: 2,930,000

2 connections: 1,020,000

3 connections: 600,000

4 connections: 383,000

5 connections: 274,000

500+ connections: 5,570. (0.3%)

Source Shally Steckerl – arbita.net

Page 9: An Introduction to the Value of LinkedIn

Don’t Cut and Paste Your Resume

Borrow from the Best Marketers

Write a Personal Tagline

Put Your Elevator Pitch to Work

Point Out Your Skills

Explain Your Experience

Distinguish Yourself from the Crowd

Ask and Answer Questions

Improve Your Google Page Rank

Build Your Connections

Source LinkedIn FAQs

Page 10: An Introduction to the Value of LinkedIn

Make sure your public profile preferences are properly set to display the sections of your LinkedIn profile you want non-LinkedIn users to see.

Customize your Public Profile's URL. You can also include this personal URL in an email signature to direct contacts to your profile.

LinkedIn provides View My Profile buttons containing LinkedIn graphics that you can post in email signatures or on your blog, message board or website.

Source LinkedIn FAQs

Page 11: An Introduction to the Value of LinkedIn

By COMPANY

By INDUSTRY

By PRODUCT LINE

By SIZE

Page 12: An Introduction to the Value of LinkedIn

LinkedIn allows you to • Connect to friends and coworkers• Build your brand • Learn about companies that you might work for or sell to• Find people to talk to when you need to fill your travel schedule