There are no actual photos of the artist in this digipak. I

think the reason for this is because the artist is so famous

there does not have to be a photo of him to advertise the

album.

This album genre of music is

Hip-hop/Rap. And these are

often stereotyped to link in

with crime, graffiti etc. And I

think this is the reason why

this kind of text has been used.

It helps link in with the artist

and can also relate to the

audience. The writing is quite

dark compared to the brown

background making it quite

bold and eye catching.

There is a very clear back of the

digipak, to show the songs on the

album and some extra information.

Although the album will mainly sell

its self it helps to advertise what is on

it, to make people even more

interested.

The whole digipak is linking in with the stereotypes of this

genre of music. And I think the reason for this is to

connect with the audience, to give them something they

can relate too. And if they feel they can relate to the

packaging of the CD they would expect to relate to the

music on it. Enticing them to buy the album.