ANAND SINGH RATHORE

Email ID: anand_rathore27@rediffmail.com Mobile No. : 91-8527992871/8527332128

SUMMARY

Over the past 3 years, I have been employed in marketing and sales. Being in marketing, planning advertising strategies, sales, handling brand management, event planning, and market research for product launch gave in-depth exposure to different aspects of marketing.

PROFESSIONAL SYNOPSIS

Championed the development and launch of www.khoobsurati.com – a fast growing Online Fashion Portal, with nearly 2 Lac hits per day in less than 6 months.

Designed company’s first, national sales events (IITF – 2012 & Kiosk -2012 ), resulting in record sales and the company’s highest comp sales performance for the year achieving INR 28 Lac in 14 days event.

Two brands launched into FMCG and Consumer durables by name of Nayasha (a cosmetics brand ) and Khoobsurati (a ladies accessories brand )

PROFESSIONAL EXPERENCE

1. WISE ONLINE STORES PVT LTD (www.khoobsurati.com/ www.zovon.in )- Leading multi brand Online Shopping Portals with retail presence

MANAGER - MARKETING (August 2012 – Present)

Planning, executing ATL, BTL activations, Public Relations activities, Press Release and Advertising Strategy.

Planning and development of aggressive marketing strategies, with a view to ensure brand positioning, market penetration and increase in market share.

Driving the marketing plans for the various categories of business in conjunction with sales to grow Valueand volume of transactions.

Developing and driving trade promotion schemes for retailers in conjunction with Sales. Managing the marketing budget and deliver marketing activity within agreed budget. Monitoring, reviewing and reporting on all marketing activities and drive results Developing and deliver appropriate marketing/brand communication Managing market research and developing insights to translate them into channel strategy and

communication Developing insights on consumer behavior to translate them into relevant product offerings Collaborate with all the other functions to deliver the category strategy for the company Business tie-ups with media agencies and handling media relationships, ensuring timely media

coverage of the brand. Competitive analysis, trend analysis to execute marketing campaign. Handling media buying for different marketing initiatives. Understanding of Digital Marketing platforms and processes Handling Online Marketing and Brand Management( SEO, PPC,FB Paid Ads, Google Ad words,

Affiliates programs) Taking care of revenue generation from Snapdeal, Ebay, Flipkart, Amazon and other online portals.

Handling end to end sales and marketing of private label brands that is Nayasha and Khoobsurati . Handling a team of 6 people directly reporting.

2. UNYSCAPE INFOCOM PVT LTD - A Noida , UP based Leading Digital Marketing Company.

ASSISTANT MANAGER – MARKETING - (April 2012 - July 2012)

Managing and implementing ATL/ BTL communication campaigns Managing and co-coordinating with agencies to develop and implement media planning and buying Planning and execute Market/Consumer Research and develop actionable Insights Handling development of the creative material/ collaterals for marketing activities. Handling all aspects of communication on the website – banners, content, events & developments,

etc Handling end to end digital or online marketing activities for clients. Taking care of all online paid campaigns on Google Ad words, Facebook. Competitor analysis followed by executing of On page and off page SEO, banner marketing, affiliate

programs Executing Social media Marketing for clients – Facebook, Twitter, Linkedin, Google Plus

PROFESSIONAL QUALIFICATION

INTEGRATED ACADEMY OF MANAGEMENT AND TECHNOLOGY GHAZIABAD Post Graduate Diploma in Management - Marketing & Finance (79.4%)

2010-2012

JAI NARAYAN VYAS UNIVERSITY JODHPUR

Bachelor’s of Arts – Public Admin, Sociology and Political Science (58.5%) 2007-2010

FRANKFINN INSTITUTE OF AIRHOSTESS TRAINING JAIPURDiploma – Aviation, Hospitality and Tourism (75%) 2007-2008

ARMY PUBLIC SCHOOLJODHPUR

Senior Secondary- Physics, Chemistry, Biology (63%) 2005-2006

ARMY PUBLIC SCHOOLJODHPUR

Secondary (64.4%) 2003-2004

INTEREST/HOBBIES:

Blogging and writing

PERSONAL DETAILS:

Permanent Address : Plot No. 12, Simrathwala Keth, Nagoribera, Mandore, Jodhpur (Raj) Father’s Name : Mr Gajender Singh Rathore Date of Birth : 27th Jan 1988 Gender : Male Nationality : Indian Marital Status : Single Language Known : English, Hindi