Olivia, Jake and Gianluca

There are a number of different ways in which audiences can be categorized. Putting audience member in the categories means that a through the development of the documentary and the review we can look to target different people and their specific needs. Targeting broad audiences is not effective for productions like ours because of its specific nature. We therefore want to target a smaller group however have our production appeal to these people.

Mosaic Mosaic is a British classification system for UK households. It is a commercially available

way of segmenting households. The current version, Mosaic UK 2009, classifies the UK population into 15 main socio-economic groups and, within this, 67 different types of households.

There are 11 different basic classifications of people however I will be looking to explain 5 relevant ones and apply them to our production.

Status symbols – upper middle/middle class

Rupert and felicity

This group represents the wealthiest 10% of people in the UK, set in their careers and with substantial equity and net worth. These people tend to be white British but with some Jewish, Indian and Chinese Minorities. This group also contains older people advanced in their careers.

Happy Families-

Darren and Joanne

11% population

Lower middle class and Middle class

Families from the midlands, focussed on children, home and career. tends to be in new suburbs in more prosperous areas of the UK, Mostly white with few minorities

Urban Intelligence-

7.19 %

Ben and Chloe

Mixture of Middle classes

Young educated people in urban areas starting out in life, Includes significant minority presence and students. Media interests- The Guardian, The Times, and internet

Suburban Comfort

15. %

Geoffrey and Valerie

Lower Middle Class

Comfortable homes in mature suburbs built between 1918 & 1970, moderate incomes. Media- Internet and the daily mail

Ties of Community

16 %

Lee and Norreen

Lower middle class and Skilled working class

People focussed on local communities, families concentrated near Industrial areas. Media interests Mirror, The Sun

Our Double page spread review will be within a professional media magazine, therefore we will be aiming it at a more professional sophisticated audience such as :

Urban Intelligence- 7.19 %

Ben and Chloe

Mixture of Middle classes, Young educated people in urban areas starting out in life, Includes significant minority presence and students. Media interests- The Guardian, The Times, and internet

Throughout the development of our magazine we will look to keep ‘Ben and Chloe’ in mind tailoring information and layouts to what we research to be their interests.

Maslow's I am not going to look at the needs within Maslow's hierarchy which apply to my production. We would expect that people within the Uk who could potentially read or watch our production have Physiological needs, are the physical requirements for human survival. If these requirements are not met, the human body cannot function properly and will ultimately fail. Physiological needs are thought to be the most important; they should be met first.

Safety needsSafety and Security needs include:

Personal security

Financial security

Health and well-being

Safety net against accidents/illness and their adverse impacts

Love and belonging After physiological and safety needs are fulfilled, the third level of human needs is

interpersonal and involves feelings of belonging. Key elements being ;

Friendship

Intimacy

Family

Esteem All humans have a need to feel respected; this includes the need to have self esteem and

self-respect. Esteem presents the typical human desire to be accepted and valued by others. People often engage in a profession or hobby to gain recognition. These activities give the person a sense of contribution or value.

Self-actualization Maslow describes this level as the desire to accomplish everything that one can, to

become the most that one can be. Individuals may perceive or focus on this need very specifically.

Within our production we would expect documentary viewers to have reached a number of stages such as Love and belonging be within esteem. Our target audience is students and people who are educated therefore they should have reached this Self actualization stage.