REAL GREEN TEA

SUBMITTED BY:SIMRAN KAURROLL NO. 13152

REAL GREEN TEA

REAL GREEN TEA- WHAT YOU GREEN TEA COULD BE.

DELICIOUS

REVIVING

NATURAL

INTRODUCTIONREAL GREEN TEA

 Real Leaf is brewed from 100% whole green tea leaves, naturally packed with Theanine. With the added natural honey, it brings green tea drinks to another level. This could be your new green tea standard.

What is Theanine?

Theanine is an amino acid which is naturally present in tea plants that stimulates alpha brain wave activity, helping the mind be more focused and alert.

More recent studies have shown that Theanine together with caffeine, another substance naturally found in tea, may help improve focus and attention, resulting in better efficiency and productivity. 

BENEFITS OF REAL GREEN TEA

REDUCES RISK OF CANCER

STABALISES CHOLESTEROL LEVELS

BOOST THE IMMUNE SYSTEM

WEIGHT LOSS

STRESS BUSTER

RHEMATOID ARTHRITIS

CARDIOVASCULAR DISEASE

INFECTION

REAL GREEN TEA

BRANDED TEA MARKET IN INDIA

India is a vast country of 1.2 billion populations spread out in 5000 plus towns

and 6 lakh villages. It not only has a wide geographical spread but also has

complex demographics, which lead to varied regional taste preferences creating

challenges for any tea marketer. At least 6 months understanding and planning of

the markets from a macro perspective is required to plan the market of any

branded tea across India. Things are more difficult with most of the branded tea

retail market in India being highly unorganized and being catered through 2.5

million grocery/kirana outlets.

VARIENTS REAL GREEN APPLE TEA

REAL GREEN LEMON

TEA

TARGETS AREAS

RETAILERS

WHOLESALERS

CAFÉ HOUSES

BEVERAGE PARLOURS

CANTEENS

HEALTHCARE CENTRES

RESTRAUNTS AND HOTELS.

ADVERTISEMENTS INTERNET

MAGZINES

TV ADVERTISEMENT

HOARDINGS ON ROAD SIDE AND IN MARKETS

CAFÉ HOUSES

FREE SAMPLES

FREE TRIALS AT CAFÉS

STRATEGY

Tie up with already existing strong supply chain

Direct Internet Sale

Strong brand promotion

Free guidance by health experts to customers

Free gift samples to promote the product

Radio, television and newspaper promotion

Initially offer less introductory price

DIFFERENCE FROM OTHER EXISTING BRANDS

Real Leaf is brewed from 100% whole green tea leaves.

Naturally packed with Theanine.

Delicious and Reviving.

Real Leaf Green Tea has ZERO fats and less Calories.

 Real Green Tea is not only made from natural whole tea

leaves but also contains catechins, which is a well known anti-

oxidant that protects against damaging free radicals.

Real Green Tea is produced from minimally processed tea

leaves, which leaves many of the natural substances

(polyphenols, catechins and flavonoids) associated with health

benefits of drinking tea.

REAL GREEN TEA

REAL GREEN TEA

REAL

GREE

N TEA

REAL

GREEN

TEA