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This was Zachary Cohn's talk from Geeks on a Beach: 2013.
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Corporate Innovation:
What Corporations Can Learn from Startups
(and what startups SHOULD already know)Zachary Cohn
Partner at LIFFFT
So… how do you compete?
“To know your Enemy, you must become your Enemy.” – Sun Tzu
Lesson #1: Be Problem Focused, not Solution Focused
OLD AND BUSTED
Stuff people don’t care about:
Corporate initiativesInternal PoliticsIndustry TrendsFeaturesTechnology
Stuff people do care about:
Having their problems solved
NEW HOTNESS
Build What People Want To Build.
VS.
Build What People Want.
Lesson #2:What Eric Reis Got Wrong
Invalidate assumptions by talking to people…
Not by building MVPs.
Step 1: Talk to people, learn about their problems.
Step 2: ???
Step 3: Profit!
Just kidding.
Step 2 is build a product that solves their problems.
Arguing about whether to include Feature X or not?
Stop with the conjecture.
Instead…
Lesson #3: 100 Startups Tackle a Problem. 99 Fail.
Big companies have a big advantage.
Why be a cockroach, when you can be a
swarm?
You can try 100 things YOURSELF!
Lots of false starts.
Recap time
How can big companies stay
innovative?
Recap timeFocus on the Problem
Recap timeFocus on the ProblemDon’t jump to Lean Startup
Recap timeFocus on the Problem.Don’t jump to Lean StartupExperiment. A lot.
Corporate Innovation:
What Corporations Can Learn from Startups
(And what startups SHOULD already know)Zachary Cohn
Partner at LIFFFT