Digital Branding - First Impressions Last a Lifetime

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    11-Aug-2014

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Don't wait until you are on the hunt for a new job to begin the process of branding yourself online. Recruiters are continually using social media to find candidates, which is why you need to make sure you are putting your best foot forward and have a positive digital footprint. This presentation was first shared with a group of student leaders at Oral Roberts University to help give first steps to building an online reputation that will groom them to have the career they want.

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<ul><li>Digital Branding: First Impressions Last a Lifetime By Kersten Anderson Owner at Speakeasy Market Strategies Saturday, August 9, 14 </li><li>In case you didnt know... Stats from the Jobvite Job Seeker Nation Study 2014 Saturday, August 9, 14 </li><li>In case you didnt know... Over 90% of companies are planning to use social networks to nd job candidates. Stats from the Jobvite Job Seeker Nation Study 2014 Saturday, August 9, 14 </li><li>In case you didnt know... Over 90% of companies are planning to use social networks to nd job candidates. This highlights the importance of having an active prole on sites like LinkedIn, Facebook, and Twitter. Stats from the Jobvite Job Seeker Nation Study 2014 Saturday, August 9, 14 </li><li>In case you didnt know... Over 90% of companies are planning to use social networks to nd job candidates. This highlights the importance of having an active prole on sites like LinkedIn, Facebook, and Twitter. Two thirds of employers say they have successfully lled a job using social networking. Stats from the Jobvite Job Seeker Nation Study 2014 Saturday, August 9, 14 </li><li>In case you didnt know... Over 90% of companies are planning to use social networks to nd job candidates. This highlights the importance of having an active prole on sites like LinkedIn, Facebook, and Twitter. Two thirds of employers say they have successfully lled a job using social networking. 89% of recruiters have hired through LinkedIn. Stats from the Jobvite Job Seeker Nation Study 2014 Saturday, August 9, 14 </li><li>In case you didnt know... Over 90% of companies are planning to use social networks to nd job candidates. This highlights the importance of having an active prole on sites like LinkedIn, Facebook, and Twitter. Two thirds of employers say they have successfully lled a job using social networking. 89% of recruiters have hired through LinkedIn. What you say and do on social media sites can impact your career. Stats from the Jobvite Job Seeker Nation Study 2014 Saturday, August 9, 14 </li><li>Saturday, August 9, 14 </li><li>Saturday, August 9, 14 </li><li>What are recruiters &amp; businesses looking for? Saturday, August 9, 14 </li><li>What are recruiters &amp; businesses looking for? 73% of recruiters will check out your social media regardless if you provided the links to them or not. Saturday, August 9, 14 </li><li>What are recruiters &amp; businesses looking for? 73% of recruiters will check out your social media regardless if you provided the links to them or not. Its important that you have proles on LinkedIn, Facebook, and Twitter at a minimum. Saturday, August 9, 14 </li><li>What are recruiters &amp; businesses looking for? 73% of recruiters will check out your social media regardless if you provided the links to them or not. Its important that you have proles on LinkedIn, Facebook, and Twitter at a minimum. If you dont have these, you will not seem relevant and companies might think that youre hiding something. Saturday, August 9, 14 </li><li>What are recruiters &amp; businesses looking for? 73% of recruiters will check out your social media regardless if you provided the links to them or not. Its important that you have proles on LinkedIn, Facebook, and Twitter at a minimum. If you dont have these, you will not seem relevant and companies might think that youre hiding something. Companies are inspecting social proles to weed out candidates and see if you are a good culture t. Saturday, August 9, 14 </li><li>Where to Start.... Saturday, August 9, 14 </li><li>LinkedIn 101 Saturday, August 9, 14 </li><li> Post a professional prole picture. LinkedIn 101 Saturday, August 9, 14 </li><li> Post a professional prole picture. Update ALL relevant work experience. LinkedIn 101 Saturday, August 9, 14 </li><li> Post a professional prole picture. Update ALL relevant work experience. Update contact information. LinkedIn 101 Saturday, August 9, 14 </li><li> Post a professional prole picture. Update ALL relevant work experience. Update contact information. Use keywords in your tagline (its SEO friendly). LinkedIn 101 Saturday, August 9, 14 </li><li> Post a professional prole picture. Update ALL relevant work experience. Update contact information. Use keywords in your tagline (its SEO friendly). Always link back any other social media you have. LinkedIn 101 Saturday, August 9, 14 </li><li>Saturday, August 9, 14 </li><li> Your online reputation is increased with the addition of endorsements &amp; recommendations. Saturday, August 9, 14 </li><li> Your online reputation is increased with the addition of endorsements &amp; recommendations. Have meaningful recommendations from people who worked closest with you. Saturday, August 9, 14 </li><li> Your online reputation is increased with the addition of endorsements &amp; recommendations. Have meaningful recommendations from people who worked closest with you. How do you get them? Saturday, August 9, 14 </li><li> Your online reputation is increased with the addition of endorsements &amp; recommendations. Have meaningful recommendations from people who worked closest with you. How do you get them? Ask and you shall receive. Saturday, August 9, 14 </li><li>Saturday, August 9, 14 </li><li> Project your expertise and knowledge in your eld with LinkedIn Posts and SlideShare. Saturday, August 9, 14 </li><li> Project your expertise and knowledge in your eld with LinkedIn Posts and SlideShare. LinkedIn Posts are mini blog posts. Saturday, August 9, 14 </li><li> Project your expertise and knowledge in your eld with LinkedIn Posts and SlideShare. LinkedIn Posts are mini blog posts. SlideShare is a platform that allows you to upload and embed slideshows on your prole. Saturday, August 9, 14 </li><li>Reach Your Target &amp; Set Yourself Apart Saturday, August 9, 14 </li><li>Reach Your Target &amp; Set Yourself Apart Joinandconnectwithgroupswithinyourarea andfield. Saturday, August 9, 14 </li><li>Reach Your Target &amp; Set Yourself Apart Joinandconnectwithgroupswithinyourarea andfield. Creatediscussionsandcomment. Saturday, August 9, 14 </li><li>Reach Your Target &amp; Set Yourself Apart Joinandconnectwithgroupswithinyourarea andfield. Creatediscussionsandcomment. Thissetsyouapartfromotherprofessionals inyourfield,makingyoutheexpert. Saturday, August 9, 14 </li><li>Reach Your Target &amp; Set Yourself Apart Joinandconnectwithgroupswithinyourarea andfield. Creatediscussionsandcomment. Thissetsyouapartfromotherprofessionals inyourfield,makingyoutheexpert. SocialProof: Saturday, August 9, 14 </li><li>Reach Your Target &amp; Set Yourself Apart Joinandconnectwithgroupswithinyourarea andfield. Creatediscussionsandcomment. Thissetsyouapartfromotherprofessionals inyourfield,makingyoutheexpert. SocialProof: Ilandedmylargestclientbysimply answeringaquestionintheTulsa NetworkingProfessionalsgroup. Saturday, August 9, 14 </li><li>Reach Your Target &amp; Set Yourself Apart Joinandconnectwithgroupswithinyourarea andfield. Creatediscussionsandcomment. Thissetsyouapartfromotherprofessionals inyourfield,makingyoutheexpert. SocialProof: Ilandedmylargestclientbysimply answeringaquestionintheTulsa NetworkingProfessionalsgroup. YoucansendInMailtocontactsthatare withinthesamegroupasyou. Saturday, August 9, 14 </li><li>Reach Your Target &amp; Set Yourself Apart Joinandconnectwithgroupswithinyourarea andfield. Creatediscussionsandcomment. Thissetsyouapartfromotherprofessionals inyourfield,makingyoutheexpert. SocialProof: Ilandedmylargestclientbysimply answeringaquestionintheTulsa NetworkingProfessionalsgroup. YoucansendInMailtocontactsthatare withinthesamegroupasyou. Seeifyourpotentialemployersareingroups andjointhem,thisallowsyoutoconnect withthemiftheyareoutofyournetwork. Saturday, August 9, 14 </li><li>Facebook 101 Saturday, August 9, 14 </li><li>Facebook 101 Facebook has seen the biggest increase in usage by recruiters to nd job candidates (over 65%). Saturday, August 9, 14 </li><li>Facebook 101 Facebook has seen the biggest increase in usage by recruiters to nd job candidates (over 65%). One in every four recruiters has successfully found a candidate on Facebook. Saturday, August 9, 14 </li><li>Facebook 101 Facebook has seen the biggest increase in usage by recruiters to nd job candidates (over 65%). One in every four recruiters has successfully found a candidate on Facebook. Companies are using Facebook to discover talent and arent hiring directly from the site. Saturday, August 9, 14 </li><li>Facebook 101 Facebook has seen the biggest increase in usage by recruiters to nd job candidates (over 65%). One in every four recruiters has successfully found a candidate on Facebook. Companies are using Facebook to discover talent and arent hiring directly from the site. They are creating Facebook pages and promoting them, as well as jobs, through the Facebook Ads platform. Saturday, August 9, 14 </li><li>Facebook 101 Facebook has seen the biggest increase in usage by recruiters to nd job candidates (over 65%). One in every four recruiters has successfully found a candidate on Facebook. Companies are using Facebook to discover talent and arent hiring directly from the site. They are creating Facebook pages and promoting them, as well as jobs, through the Facebook Ads platform. Recruiters are using Facebook groups, advertising and their corporate Facebook careers page in order to source candidates. Saturday, August 9, 14 </li><li>What does this mean for you? Saturday, August 9, 14 </li><li>What does this mean for you? Like companies you are interested in working for or admire. Saturday, August 9, 14 </li><li>What does this mean for you? Like companies you are interested in working for or admire. Make sure youve turned on your privacy settings. Saturday, August 9, 14 </li><li>What does this mean for you? Like companies you are interested in working for or admire. Make sure youve turned on your privacy settings. Be careful what you post! Saturday, August 9, 14 </li><li>What does this mean for you? Like companies you are interested in working for or admire. Make sure youve turned on your privacy settings. Be careful what you post! Regardless of your settings be careful...at times your friend network could hurt your online image. Saturday, August 9, 14 </li><li>What does this mean for you? Like companies you are interested in working for or admire. Make sure youve turned on your privacy settings. Be careful what you post! Regardless of your settings be careful...at times your friend network could hurt your online image. Do NOT have provocative or irresponsible images on your page (if you wouldnt let grandma see it DONT post it!) Saturday, August 9, 14 </li><li>What does this mean for you? Like companies you are interested in working for or admire. Make sure youve turned on your privacy settings. Be careful what you post! Regardless of your settings be careful...at times your friend network could hurt your online image. Do NOT have provocative or irresponsible images on your page (if you wouldnt let grandma see it DONT post it!) Use proper grammar. Saturday, August 9, 14 </li><li>What does this mean for you? Like companies you are interested in working for or admire. Make sure youve turned on your privacy settings. Be careful what you post! Regardless of your settings be careful...at times your friend network could hurt your online image. Do NOT have provocative or irresponsible images on your page (if you wouldnt let grandma see it DONT post it!) Use proper grammar. Saturday, August 9, 14 </li><li>Twitter 101 Saturday, August 9, 14 </li><li>Twitter 101 More than half of recruiters (54%) now use Twitter as part of their talent search. Saturday, August 9, 14 </li><li>Twitter 101 More than half of recruiters (54%) now use Twitter as part of their talent search. Only 15% of recruiters surveyed have actually hired a candidate through Twitter. Saturday, August 9, 14 </li><li>Twitter 101 More than half of recruiters (54%) now use Twitter as part of their talent search. Only 15% of recruiters surveyed have actually hired a candidate through Twitter. Companies are using Twitter to post job openings. Saturday, August 9, 14 </li><li>Twitter 101 More than half of recruiters (54%) now use Twitter as part of their talent search. Only 15% of recruiters surveyed have actually hired a candidate through Twitter. Companies are using Twitter to post job openings. They are using third party companies, such as Tweet My Jobs and Twit Job Search, to promote job listings. Saturday, August 9, 14 </li><li>What does this mean for you? Saturday, August 9, 14 </li><li> Follow companies you want to work for on Twitter. What does this mean for you? Saturday, August 9, 14 </li><li> Follow companies you want to work for on Twitter. Pay attention for job listings What does this mean for you? Saturday, August 9, 14 </li><li> Follow companies you want to work for on Twitter. Pay attention for job listings Create lists &amp; use the power of the hashtag. What does this mean for you? Saturday, August 9, 14 </li><li> Follow companies you want to work for on Twitter. Pay attention for job listings Create lists &amp; use the power of the hashtag. Interact via Twitter with employees who work at these companies. What does this mean for you? Saturday, August 9, 14 </li><li> Follow companies you want to work for on Twitter. Pay attention for job listings Create lists &amp; use the power of the hashtag. Interact via Twitter with employees who work at these companies. Its important to have a strong prole and several Tweets under your belt before you start truly utilizing Twitter to help you pursue work. What does this mean for you? Saturday, August 9, 14 </li><li>What should I post on social media? Saturday, August 9, 14 </li><li>What should I post on social media? Content from experts in your eld. Saturday, August 9, 14 </li><li>What should I post on social media? Content from experts in your eld. Causes and content that is relevant to you. Saturday, August 9, 14 </li><li>What should I post on social media? Content from experts in your eld. Causes and content that is relevant to you. No, do NOT post about Grumpy Cat all the time. Saturday, August 9, 14 </li><li>What should I post on social media? Content from experts in your eld. Causes and content that is relevant to you. No, do NOT post about Grumpy Cat all the time. But do use your personality in your posts to show o who you are. Saturday, August 9, 14 </li><li>What should I post on social media? Content from experts in your eld. Causes and content that is relevant to you. No, do NOT post about Grumpy Cat all the time. But do use your personality in your posts to show o who you are. Companies hire people, not robots. Saturday, August 9, 14 </li><li>Digital Branding Tips Saturday, August 9, 14 </li><li>Digital Branding Tips Buy your name URL. Saturday, August 9, 14 </li><li>Digital Branding Tips Buy your name URL. Claim all of your personal branding social media now. Saturday, August 9, 14 </li><li>Digital Branding Tips Buy your name URL. Claim all of your personal branding social media now. Create an about.me website. Saturday, August 9, 14 </li><li>Digital Branding Tips Buy your name URL. Claim all of your personal branding social media now. Create an about.me website. Use your social media on your resume. Saturday, August 9, 14 </li><li>Digital Branding Tips Buy your name URL. Claim all of your personal branding social media now. Create an about.me website. Use...</li></ul>