In marketing : Is how you differentiate yourself / your product / your service in the mind of your prospect. It's INCORRECT to call the concept "product positioning." As if you were doing something to the product itself. Positioning would be : - the changes made in the name, - the price and - the package (not the product physically ). Positioning is also now related to the way of communication with the society ,especially with the overgrowing social media communication.

POSITIONING