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How ‘Purple Squirrel Hunting’ Can Make Recruiting Easier
(And, Re-Energize Your Career!)
Presented by J.T. O’Donnell & Samantha Mick
“Look, I know your candidate has 93% of what we are looking for, is fluently bilingual, a PhD and an MBA, and 6 of us like her, BUT...
Have you got anyone else?”
Recruiters are:
● Time-to-fill at highest peak in 13 years
● Too many reqs to fill
● Not getting enough information or resources
The Problem
Understand the Sophisticated Job Seeker
‘Sophisticated Job Seekers’ consider employers with:
Source: CAREEREALISM Media
Step 1: Use Personas to Get Inside Their Heads
Source: CAREEREALISM Media
http://www.careerealism.com/career-decoder-quiz
Personas Help You….1. Humanize the candidate you need.
2. Bring the job to life.
3. Enable talent to visualize themselves in the role.
4. Speak the same language!
FACT: 70% Want to Know YOU Better!
Survey reveals:
● Understand structure, culture, mission & purpose● Put a human face on process● Personalize the communication to them● Prepare for a more meaningful conversation● Determine how much recruiting & industry experience you have● Build a relationship based on profile info
● Assess if you would connect with me!
Proof It Works (Content Impact Index)Study by TMP Worldwide: Content’s impact on candidate sourcing...http://meshworking.com/content-impact-index/http://www.ere.net/2015/05/22/heres-proof-that-content-will-bring-you-the-most-important-job-applicants/
● Entry-level Candidates: Made them see more concretely what the job really was, and helped them self-select out.
● Experienced Candidates: Validation they needed to apply to a vague job descriptions. Increased likelihood of application by almost 3X.
● BONUS = 5,000 Virgin Visitors: people who weren’t looking for jobs, and would never have found the site without content, increasing total traffic 2.8% and organic traffic 8.8%.
● TAKEAWAY #1: Gives people who aren’t looking for a job reason to visit your site.● TAKEAWAY #2: Helps validates the interest of people looking for a job.
● Personify the Job
● Build Stronger Recruiter Brand
● Develop Job Stories
● Use Updates as Talent Bait
Ah-ha Moments