How to add colour to a shot…

For our music video we have used various shots that have colour edited over the top to make the video more neon and also appeal to our target audience. We have used the colour scheme of a rainbow within our video to stand out amongst other videos whilst keeping the video interesting and bright in this case. The theme of colour was originally inspired from the way we wanted to represent our artist as colourful and bright and we also wanted to use this theme to convey the message of the song. Another video that uses a similar effect is Cedric Gervais ‘Summertime Sadness’ remix and in this they use colour and other editing tools to highlight the mixed emotions of the character within the music video. It is effective as it would keep the audience constantly fascinated by the colour flashing on the screen.

To do this in Adobe Premier Pro we had to first gain our footage. Once we had inserted the correct footage, we went to the tab on the lower left hand side of the page and clicked on Video Effects (1). Once the drop down menu drops down, you need to navigate your way down to Colour Correction (2). In this menu we can see a range of various tools such as contrast, colour correction, colour balance etc. The one we need for the desired effect is Tint (3) once you have found tint, using the mouse drag it onto the desired footage you wish to edit.

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Once you have dragged the desired effect on to the correct footage (1), the top left hand corner will show details of the footage and offer you adjustments (2). The frozen image of the footage should now be black and white as the tint automatically sets it to black and white. Click next on either the white or black boxes and pick a colour to change the footage too. A box that offers the colour wheel will appear (3) and will allow you to pick a colour that you wish to change it to.

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Once you have picked the colour that you want, the colour of the shot will automatically change. By picking a second colour you can contrast the two and make some amazing shots by using bright against dark colours. Using these shots can hold symbolic meanings within videos and we wanted to use colours in our video to convey the message of having fun with friends is bright and colourful which can be seen reflected in the shots we have created.