QR CodeUsage

in Legal Marketing

THE SURVEY

CORE STATISTICS

How familiar are you with QR codes?

14million

U.S. adults

used QR codesin June 2011

(Mashable)

50%of all localsearches

are originatedon smart phones

85% of legal

marketers

are familiarwith QR codes

When do you plan to implement QR codes

in these marketing programs?

How are you planning to use QR codes

as part of your firm's marketing programs?

(Vizibility Survey)

86%of law !rms

planning to useQR codes intend

to use themfor individual attorneys

brought to you by

47% of legal

marketers

plan to useQR codes

on attorney’sbusiness cards

94% of legal

marketers

12% of the top 100 U.S.

law !rms

say it is importantor critical that

the QR code pointsto a mobile-optimized

experience

have a mobileoptimized

website

35%

already useQR codes

80% will use themwithin 12 months

of legalmarketers

What do you want people to see when they scan

an attorney specific QR code?

How important is it that the QR code point to an experience

that is optimized for a smart phone or mobile device?

(Moblix Marketing) (Vizibility Survey)

(Vizibility Survey)

(Vizibility)

(Vizibility Survey)(Vizibility Survey)

only

To determine how the legal industry is using QR codes, in July and August 2011 we surveyed the Legal

Marketing Association membership and other professional legal organizations. 84% of all respondents

perform marketing/business development roles within law firms, and 6.5% were attorneys. 60% of all

respondents were current LMA members.

15.1%What is a QR code?

I am very familiar46.1%38.8%

I am somewhat familiar

25.0%16.2%17.2%18.1%

We’re not

Business Card

Online bio pages

51.0%47.1%

Brochure and marketing collateral

WebsiteOther

15.8%4.6%

10.5%14.5%

No immediate plans

Within 3 months

Within 24 months

34.9%19.7%

We already use QR codes

Within 12 monthsWithin 6 months

16.1%

2.0%13.4%

14.1%

Other

Contact information for the attorney

Other pro!le site for the attorney (Linkedin, Martindale, etc.)

36.9%17.4%

Biographical information for the attorney

Corporate website (a page other than the attorney bio page)

We're not using QR codes for individual attorneys

5.4%0.7%

Not that important

Somewhat important58.4%35.6%

It’s critical

Not important at all

© 2011 Vizibility Inc. U.S. Patents 7,831,609 and 7,987,173. Other Patents Pending