INNOVATION & IT’S SOURCES:

INCONGRUITIES

Shraddha KoiralaSeema BhattaraiNarayani GahaRabina ThapaliyaAbishek B. Rana

1. Act of introducing something new

2. Endows resources with a new capacity to create wealth.

3. Apply creative solutions to problems to enhance

people’s lives

INNOVATION 19th century- “Innovation is Innovation”. No theories developed yet. But many of us look systematically for innovative opportunities. Humans expect Patterns: when these patterns are broken or

altered unexpectedly, it draws people’s attention.

BUT

LAZY PEOPLE ARE THE INNOVATORS

IF YOU ARE NOT LAZY AND DONE THINGS

THE EASIER WAY…….YOU PROBABLY ARE NOT THAT

INNOVATIVE

7 SOURCES OF SYSTEMATIC INNOVATION

• Listed in descending order of reliability and predictability.

• For all the visibility, glamour, and importance of science-based

innovation, it is actually the least reliable and least predictable one.

• They are basically symptoms. But they are highly reliable indicators of

changes that have already happened or can be made to happen with

little effort.

Four sources of opportunity exist within a company or industry:

• Unexpected occurrences

• Incongruities

• Process needs

• Industry & market changes

Three exist outside a company’s social & intellectual environment:

• Demographic changes

• Changes in perception

• New knowledge

INCONGRUITY

Dissonances between what “is” and what “ought to be”

Is a symptom of change, either change that has already occurred

or change that can be made to happen.

When demand for a product is increasing, but sales are flat, this is

when incongruity happens creating an opportunity for innovation

Eg: Sony Walkman

SONY WALKMAN originally designed as a music player

for couples based on Akio Morita's observation of

teenagers lugging their radios with them on vacations (an incongruity) and came equipped with two headphone jacks and a recording facility.

It even had a "hotline" button, partially overriding the sound from the cassette and allowing one user to talk to the other over the music.

TYPES OF INCONGRUITY

Between the economic realities of an industry

Eg: An industry is growing but not profitable (steel)

Between the reality of an industry and the

assumptions about itEg: Containers rather

than faster ships

Between the efforts of an industry and the values and expectations of its

customersEg: Investors want peace of mind, not to get rich

Within the rhythm or the logic of a

processEg: The compound for

the eye surgeons

INCONGRUITY WITHIN THE RHYTHM OR LOGIC OF A PROCESS

This incongruity looks for something that is missing in a particular process, particularly how a consumer may use a product

What steps might be missing ?? How consumers use certain products that might offer an

opportunity for innovation?