JA M E S B AY- W E BS I T E A N A LY S I S

A LEX R ED D I S H

T H I S I S T H E M A I N PAG E

• After clicking the link to the website this page opens immediately.

• There is a large advertisement showing the artists’ latest EP and as this is red it stands out from the white background/

C O N TAC T

• As we click onto the ‘Contact’ option on the footer of the page we see this.

• This is very basic however suitable as the dark, bold text stands out from the white and grey background.

• There is a contact for an American publicity company and this is shown as the artist is going on a US tour at the end of the year.

• There is also contact information for Bays management for possible bookings etc.

ON THE WEBS ITE THERE I S A B IOGRAPHY OF THE ART IST ; TH IS ALLOWS FANS TO FEEL CLOSER TO H IM AND F EEL L IKE THEY K NOW H IM BETTER AND I T ALSO TELLS PEOPLE HOW H IS CAREER STARTED AND WHAT WORK HE HAS ALREADY DONE WITH IN THE BUS INESS .

THE B I O

T H E V E R D I C T S O FA R …

• The website is very basic but this can be seen to be because the artist is new to the music industry and his fan base is still only small and he has not yet had a chart ‘hit’.

• As the artist continues to build upon his fan base and do more concerts etc., the website will grow with him and is likely to include some sort of merchandise store and concert photo gallery etc.

JA M E S BAY ON S O C I A L M E D I A

• From the above screenshot we can see links to James Bay’s social media (Facebook, Twitter, YouTube, Soundcloud etc).

• We can also see the number of fans that he has and the number of followers he has on Twitter and Spotify.

• In the background of this we can see a photograph of the artist and the website designer cleverly placed the links to the social media websites so that they do not cover the artsits face so that fans and critics can see what he looks like.

ON TH E MA IN PAGE T HE RE I S AN EMBE DDED YOUT UBE V IDEO OF AN ACOUST IC VERS ION OF ‘ LET I T GO ’ , ONE OF TH E SONGS TH AT H E WAS GO ING T O PERFORM AT A H IGH PROF I LE EVENT ( T HE BURBERRY SPR ING /SUMMER 2 015 LONDON FASH ION WEE K SH OW) .

YOUTUBE ON THE M A I N PAG E

F O R M O R E O F JAM E S B AY G O T O W W W. JAM E S B AY M U S I C . C O M

BY A LEX R ED D I S H