KW Outfront Special Edition

Special Editionoutfront2 Keller Williams Realty Special EditionKeller Williams Realty outfront 3

Mark Willis

CEO, Keller Williams Realty

Yours in opportunity,

Letter from the CEO

This is a company

whose agents have

what it takes to

survive a downward

shift in the market

and emerge

stronger than ever.

Dear Prospective New Memberof our Keller Williams Family,

J.D. Power and Associates has awarded Keller Williams associates the distinct honor of

"Highest Overall Satisfaction for Home Buyers Among National Full Service Real Estate Firms, Two Years in a Row!*"

The time to incorporate this honor into your marketing, advertising and communications with your clients is NOW!

You've done it again!

All use of Licensed J.D. Power and Associates Claims and Awards must adhere to very

specific guidelines that can be accessed from myKW. Go to (http://mykw.kw.com) and click on

the marketing tab to review the guidelines in full and to download images of the award.

*Keller Williams Realty received the highest numerical score among full service real estate firms for home buyers in the proprietary J.D. Power and Associates 2008-2009 Home Buyer/Seller StudySM. 2009 Study based on 3,138 total evaluations measuring 7 firms and measures opinions of individuals who bought a home between March 2008

and April 2009. Proprietary study results are based on experiences and perceptions of consumers surveyed April-June 2009. Your experiences may vary.

807 Las Cimas Parkway, Suite 200Austin, Texas 78746(512) 327-3070 phone(512) 328-1433 fax

OutFront is published by Keller Williams Realty, Inc. The entire document of OutFront is copyright© 2009 by Keller Williams Realty, Inc. No portion may be reproduced in whole or in part by any means including electronic retrieval systems, without the express written permission of the publisher. Editorial or advertising does not constitute advice but is considered informative. Copyright© 2009 Keller Williams Realty, Inc. All rights reserved.

Special EditionOutFront is a publication of Keller Williams Realty, Inc.

Marketing and Communications Director: Ellen Marks Editor: Lisa Wahlgren ([email protected])Marketing and Communications Coordinator: Laura PriceCopy Editor: Jeff RyderDesign: Michael Balistreri | Jeanine DonofrioContributors: Celesta Brown | Jill Dwyer | Jennifer LeClaire | Elizabeth Millard | Shelley Seale

Tough times call for tough decisions.

And it’s the decisions that we make when we are at a crossroads that tend to make

the biggest difference and spark the greatest opportunity. That’s certainly been the case

for Keller Williams Realty and we believe that it’s true for you as well.

This is a company whose agents have what it takes to survive a downward shift in

the market and emerge stronger than ever. Gary Keller, our chairman, founded Keller

Williams Realty in Austin, Texas, 26 years ago during one of the most challenging

real estate markets in our country’s history. Since that time, we’ve sharpened our

commitment every year to providing our agents with the tools, the technology and the

training to be the very best that they could be.

Keller Williams Realty is committed to growth – the growth of our company and

the growth of all of our agents. We are not about playing small in this company. We are

about helping our agents to achieve their dreams. Big dreams.

Gary Keller did not write The Reasonably Successful Real Estate Agent. He wrote

The Millionaire Real Estate Agent, and that was just the beginning.

More so than ever before, the real estate industry is taking notice of the Keller

Williams Realty difference. We’re now the third largest real estate company in the

United States, and throughout 2009, more than 100 agents chose to join forces with us

every single business day. That growth is not due to a compelling marketing campaign

or a new initiative driven by executives in Austin, Texas. It’s a direct result of agents

and team leaders in their local markets who are committed to extending the Keller

Williams opportunity to their colleagues.

In this company, success is something that we share. It’s built into our profit share

model, as well as our culture.

We couldn’t be more excited about the opportunities that 2010 holds for our

agents. We have the training, the talent and everything that it takes to win.

All that’s missing is you.


STILL ATTRACTING THE BEST IN THE BUSINESS

Built to Last: Solid Systems,abundant blessings fuel growth trajectoryExcerpted from the Nov./Dec. 2008 issue of OutFront

OutFront magazine is Keller Williams Realty’s semi-monthly publication designed to support our agents with news and features that cover success strategies, business-building ideas, coaching breakthroughs, technology updates and upcoming events.

This special, new-agent edition includes articles excerpted from recent issues that encapsulatethe Keller Williams Realty difference – growth, training and coaching, culture, profit share, and a26-year tradition of putting agents f irst.

Keller Williams Realty started as a grand experiment launched out of my house in Austin, Texas in 1983. It was built on my belief that the best way to run a real estate company was to partner with agents and put their career development as our biggest priority. I believed then, as I still do today, thatwhen the company builds the people then the people build the company. I have always believed that no one succeeds alone, and that the quickest path to success is through and with another person, not around them. And so even from the start, I focused my energy on helping others to succeed. Our company grew over time because we surrounded ourselves with others who also shared this philosophy. Over the past 26 years, we’ve done a lot of things right as a company, and we’ve also lived through our share of course corrections. But when we look at the big picture, my best explanation for our success as a team and as individuals is to say that we have been incredibly blessed. How else could we explain the gift of crossing paths and then getting into business with Mo Anderson back in the early 1990s, and then Mark Willis and Mary Tennant – or for that matter every one of you? Mo is an extraordinary woman who we brought on to serve as the head of our company as CEO. Keller Williams

Realty would not be what it is today had it not been for Mo. Her practicality, wisdom and emotional connectivity to the values of this company have inspired so many of us to be our best in business and in life – serving as role models to lift up our teams and our market centers, building great careers and doing things that matter. As Mo moved to focusing on continuing to strengthen our culture, Mark Willis and Mary Tennant stepped up to further the strong leadership and support that has always been at the heart of our company. Coming from their experiences as top agents and incredible team leaders, they have both advanced our causes and our culture. And they have recruited and nurtured a strong team at our international office who are pushing us toward even higher goals. This has been an incredibly challenging time for our economy and our industry, but I don’t believe that any of us were put on this earth to skate through with certainty. We have come together to build careers worth having, businesses worth owning, lives worth living and legacies worth leaving. Our work is not done and we know it. We are a company that was built to last – for all of the right reasons – and as we travel this road together we will emerge individually and collectively stronger than ever before. kw

Growth Trajectory

KELLER WILLIAMS HAS SHIFTED!The Top-r anked Rea l Estate Fr anch ises by Agent Count

#1 Coldwell Banker 101,170 109,167 -7.3

#2 Century 21 95,390 105,461 -9.5

#3 Keller Williams 72,794 78,441 -7.2

#4 RE/MAX 69,108 85,737 -19.4

#5 Prudential 62,000 68,000 -8.8

RANK COMPANY 2008 2007 %

KELLER WILLIAMS REALTY

IS NOW THE THIRD-LARGEST

REAL ESTATE COMPANY IN THE U.S.

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Mark Willis and Mo Anderson after the historic announcement.

Emphasizing during his keynote address at Family Reunion last month that “Life is 10 percent what happens to you and 90 percent how you react to it,” Clint Swindall may as well have been setting forth the theme of the entire event – or for that matter, summarizing how Keller Williams associates have responded to a seismic shift in the real estate market. Indeed, back when the real estate market started to shift, Keller Williams Realty stood as the fifth-largest real estate company in the United States. By January of 2007, Keller Williams Realty officially claimed the No. 4 spot. Last month, during Family Reunion 2009, Mark Willis, CEO, brought nearly 7,000 cheering attendees to their feet with the announcement that Keller Williams Realty has now climbed to the third-largestreal estate company in the United States. Sharing her story of personal adversity in 2008, Mo Anderson, vice chairman of Keller Williams Realty, opened the State of the Company Address with a testimony to the fact that every problem has a purpose. And the problem of the shift in the real estate market has further crystallized both the “purpose and the promise for Keller Williams Realty,” Willis emphasized. “While we cannot escape the trends of the industry, we have definitely outperformed it,” Willis said, noting that compared to the National Association of REALTORS®, which lost 140,000 of its members, or a decline of 10.5 percent between December of 2007 and December of 2008,

Keller Williams Realty's total active agent count declined by about 7 percent. “Comparatively, Keller Williams did more than 30 percent better than NAR.” Citing the 2008 REAL Trends 500 report, Willis added, “Keller Williams was the only real estate franchise that experienced a positive growth in the total number of sides, the total number of offices and the agent count per office. Every other franchise went backward. Between 2003 and 2007 Keller Williams increased its U.S. market share by more than 161 percent, while only one other network gained, and their increase was less than 20 percent.” Comparing Keller Williams Realty to the 10 largest independent firms in the country over the last five years,

Willis enthusiastically noted that “Keller Williams grew by 65 percent more in associates per office, 61 percent more in transactions per associate and 32 percent more in sales per office.” “This is your money, your production, and it thrills us,” he said. From the very outset, the shift in the real estate market has been viewed within Keller Williams Realty as an opportunity, and never has that been more apparent than it is right

now. “The promise of the shift for our market centers who nail the model, and grow in this market, is greater than in any other market, because this is when the best agents and brokers gain market share,” Willis emphasized. Now is the time to “gather ourselves, get focused, follow a plan of action and charge.” kw

Excerpted from the March/April 2009 issue of OutFront

A Different kind of Real Estate Company


David and Sally HansenMadison East, Wis.

Ashley WilsonRaleigh, N.C.

Robert GrunnahAustin, Texas

Kathleen BucherAustin , Texas

Isabel StephensonJupiter, Fla.

Eric PruittPalm Beach,Fla.

Keller Williams value proposition is resonating with top producers like never before.

A bright light is shining on Keller Williams Realty, as mega agents throughout North Americare-evaluate their options in a tight market. The word is out about the education, the support and business model that has helped make Keller Williams Realty the third-largest real estate company in the United States. As a result, market centers are growing, operating principals are putting together merger deals to roll in neighboring brokerages, and the momentum is building.

RALEIGH’S RISING STARAshley Wilson, a prominent player in the Raleigh, N.C., real estate community, joined Keller Williams Realty in May. She has posted $76 million in sales over the past three years, won the MAME Award for Top Producer in 2007 and 2008, and was recognized with Coldwell

Banker’s National Sales Team of the Year Silver Award. And she’s only been in the business for six years. Wilson got her start selling houses in the Triangle region. It didn’t take her long to get the industry’s attention. She’s been named one of REALTOR® Magazine’s 30 Under 30, she’s built relationships with 25 homebuilders, and she’s sold 200 homes in six years. Deciding that the time was right to start building her business, rather than the business of the company she worked for, Wilson observes, “At Keller Williams, it’s about the people. I want to build my team. I want to help build the wealth of others. I believe in the Keller Williams philosophy. That’s why I made the move.” PROACTIVE IN PALM BEACH

Eric Pruitt was the No. 1 agent for RE/MAX in Palm Beach County, Fla., before he joined the Keller Williams Realty Palm Beaches Market Center in July of 2009. Although Palm Beach County is one of the hardest hit real estate markets in the country, Pruitt is taking a proactive

approach to selling real estate by specializing in "highly motivated sellers." In the midst of the downturn, he remains at the top ofhis game. “I believe in win-win or no deal,” Pruitt says. “So Keller Williams’ commission structure and business model were attractive to me, but it was more than the money. It was the culture and the professionalism of the agents.” Pruitt is raising the bar higher than ever before, and has set new goals for listings, sales and revenues. He points out that the support he’s found at Keller Williams Realty is preparing him to double or triple his million-dollarannual commissions. “THE WHOLE PACKAGE”

Isabel Stephenson’s RE/MAX office was closing and she had a decision to make. In July, she opted to join forces with Keller Williams Realty – the real estate company that’s dominating the Jupiter residential real estate market. Her decision followed 18 months of

reflection. The 12-year real estate veteran wanted the training and support Keller Williams Realty offered to help her rebuild her business in a down economy. “This company has the whole package: the commission structure, the support system for agents and the brand recognition in the local market.

ENTREPRENEURIAL EDGE STILL SHARPDuring his four-year real estate career, Robert Grunnah quickly became a force in the Austin, Texas, real estate market. He founded Castle Hill Investments to specialize in the sale of investment properties and sold close to $70 million at the height of the market in 2006. In

August, he joined forces with the Austin-Southwest market center, where he knows he can remain an entrepreneur, while taking advantage of industry-leading training opportunities. “More experienced agents are now looking at Keller Williams Realty as a viable business model,” says Grunnah, who closed $21 million in 2008. “I can see the tide turning. Mega agents are recognizing the value proposition.

INROADS INTO MILWAUKEEA Milwaukee suburb, that’s approximately 90 minutes from Madison, the Brookfield market has barely heard of Keller Williams Realty. That’s all soon to change.The mega agent, husband-wife team of David and Sally Hansen began putting their 30 years of experience to work for

Keller Williams Realty this summer. Having been aligned with one of the largest independent brokerages in Madison, Wisc., they signed on with Keller Williams Realty on July 4, a day they now refer to as Independence Day in more ways than one. “We believe in education and training, so Keller Williams Realty was very attractive to us from an operational perspective,” he adds. “This company also focuses more on the agents rather than the brokerage, and they have a much sounder approach to growing. The business model just makes sense.” LUXURY ALIGNMENT

Kathleen Bucher has been a major player in the Austin real estate market for nearly two decades. She first hung her license with RE/MAX and then with Coldwell Banker before transferring to the Austin - Southwest market center in August to capitalize on the city’s luxury housing market.

A member of the Elite 25, who consistently sells more than $20 million a year, Bucher concedes, “for an agent who does as much business as I do, transitioning to a new company can be complicated. I always have properties under contract. I always carry a high inventory of listings and I always have closings." Nevertheless, she determined that Keller Williams Realty was a move worth making, and she took the leap. “Keller Williams is agent-driven,” Bucher says, “and the luxury division really enticed me because I’ve been growing that part of my business. The opportunity to be a part of such a strong luxury program was a big plus.” All told, she’s wondering why she didn’t make the move two years ago. kw

Excerpted from the Sept./Oct. 2009 issue of OutFront

Mega Migration


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On June 10, 2009, the day that the SHIFT 2: Overdrive tour came to Toronto, Gary Keller addressed a crowd of 900 agents, and Jamie Purvis, associate with the Toronto Centre market center, added the 17th person to his profit share tree. His profit share earnings for the month amounted to $1,481.63. And he’s just getting started. “We build relationships, invite agents to need-based training and follow - up with them through the year.” Often, Purvis observes, when they are ready to make the switch to Keller Williams Realty, they proactively pick up the phone and call him. For many years, the market was racing along with a momentum that swept everyone up in its fast-moving current. Now that the market has shifted, it’s clear to see agents who aren’t performing as well as they could be if they were with a company that supported them, says David Fogg, associate with the Burbank (Calif.) market center. Fogg says that even in this market, his own business is flourishing. Every time that he or a member of The Fogg Team of REALTORS® is asked how they are doing it, the answer is always the same: “Everything I’m doing, I’ve been trained to do at Keller Williams Realty.” Colleagues in the market can’t help but want tolearn more. With a profit share tree that numbers 90 associates, Fogg’s approach appears to be working. He continues to build the infrastructure for his profit share tree to grow on its own, but he says that he seldom leads recruiting conversations with talk about profit. Fogg came to Keller Williams Realty because of the training and culture, and that is what draws in new recruits, he emphasizes, buthe’s quick to add, “Profit sharing is a great piece of a fantastic pie!”

PAYING IT FORWARD Courtney Yates, associate with the Nashville-Murfreesboro market center, agrees that it’s education and training that sets Keller Williams Realty apart and sets its associates up to be successful – and she’s living proof. Her team has skyrocketed to No. 1 in the Murfreesboro marketplace, No. 2 in the Greater Nashville market, and No. 5 in all of Tennessee. Knowing the difference that Keller Williams Realty can make in a person’s life, she’s passionate about helping others to grow and succeed and has a profit share tree that is now 58 associates strong. What goes around comes around, and Courtney is investing in others the way she says that others invested in her. She regularly gives away copies of SHIFT, and hosts lunches during which she encourages the exchange of productive ideas and freely shares her own business-building strategies. The turbulent market has led to an environment in which agents are far more receptive to moving their businesses, Yates says.

MEGA MISSION “Now is a great time to join Keller Williams Realty” says David Kupfer, associate with the Sonoran Living-Phoenix market center. Offices are closing and agents are looking for a change. With 240 associates in his tree, and another 184 in his wife Nikki’s tree, he says that the two plan to someday live off of their profit share income. Their profit share earnings since they joined Keller Williams Realty in 1999 exceeded $128,876. “Ten years ago, we didn’t know what we didn’t know,” he says, explaining that the company’s events, classes and hands-on training have made a world of difference. kw

Talent follows talent. At Keller Williams Realty, every time a talented associate opens the doors to Keller

Williams Realty for another promising professional, they become stakeholders in the market center’s

profitability and growth. In 2008, 22,000 Keller Williams associates received profit share income.

Here are the stories of four of them.

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Jay Crow Denise LeHeup

Building wealth while spreadingthe word

T I D E T U R N I N G P RO F I T S H A R E

Talent surge sweeps North AmericaA POWERFUL MESSAGE

TO THE ORLANDO MARKETIn March of 2009, when agents at the Realty Executives Longwood, Fla., office gathered for their annual awards ceremony, the owners explained that in a shifted market, there are changes that real

estate agents need to make in order to stay competitive. Having spent the past several months in discussions with market center leaders from the Keller Williams Realty Orlando North Market Center, they had determined that a change in franchise ownership would be in the agent’s best interests. An office of notoriously high achievers, the Realty Executives Longwood office had received the award for being No.1 in their region for so long that Realty Executives had retired them from the competition. The 44 real estate agents who held their licenses there had an average of eight years of experience in real estate. As Jay Crow, market center investor, and Denise LeHeup, the soon-to-be operating principal, stepped up to the podium, the agents listened intently to what the company had to offer and they began to weigh their options. Most decided to join forces. “Overnight, more than 200 Realty Executives listings were converted to Keller Williams listings, and the message went out to the market that Keller Williams is in a growth mode,” Crow says. “But what’s most exciting about this,” LeHeup emphasizes, “is the new talent that we now get to be in business with.”

FRIENDSHIPS FUEL GROWTH STRATEGY

“Like everything else, it all comes down to relationships,” says Avis Wukasch, team leader of the Round Rock (Texas) market center. Her market center’s recent acquisition of an outlying suburban office of Moreland Properties, which is based in Austin, Texas, stands as a compelling testimony to the power of integrity and friendships as a

foundation for growth. The deal was not on the table until Wukasch’s friend and colleague, who had been managing the Moreland Properties office in Georgetown, suffered a stroke. Wukasch visited her friend in the hospital many times, with no thought or discussion of acquiring the office. Having known Wukasch for many years, Emily Moreland contacted Wukasch concerning an acquisition of Moreland Properties’ Georgetown office. One phone call between two well-respected leaders in the Austin-area real estate market was all that it took to set the deal in motion that created a Georgetown, Texas, business center for Keller Williams Realty. “There’s been a wonderful excitement about bringing together our two great organizations,” Wukasch says. “I’ve been watching it with joy and amazement. It’s a living example of what I tell our agents: If you go around negative, you attract negativity. If you go around positive, positive things happen.”

"ALL THE ELEMENTS FOR

SUCCESS ARE ALREADY IN PLACE."

When Phil Limon joined Keller Williams Realty's Downey-Pico market center in May, he didn’t come alone. 42 agents came with him. A veteran of the business and a broker since 1995, Limon had seen the market’s ups and downs before, but none so challenging as this one. It was time to rethink how he was going to do business.

Limon realized that adaptability is crucial in a shifted market. So as someone who had made a name for himself in the greater Los Angeles area and had racked up numerous awards, he was committed to doing what was best for his agents. Affiliating with Keller Williams Realty was a way to stay healthy in a softening market. Attracted by the company's staying power in the midst of the downturn, Limon was impressed most of all by the Keller Williams model and supportive culture. “The company’s agent-first philosophy is what sets it apart no matter how the market is doing,” he says. “This is a place where all the elements for success are already in place.” kw

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Avis Wukasch

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Excerpted from the July/August 2009 issue of OutFront

Excerpted from the May/June and Sept./Oct 2009 issues of OutFront

Jamie Purvis David Fogg Courtney Yates David Kupfer


Tim Heyl graduated from Texas A&M University last May with a degree in finance and a real estate license that he earned on the side during his last semester. Turning down a solid job offer with a steady income, he signed on with the Austin Southwest market center in June, and on July 2, he enrolled in BOLD. Over the course of the eight-week BOLD program, he took 10 listings and

closed three contracts. His most recent listing was for a $2.99 million property. “If it hadn’t been for BOLD, there’s no way that I would have gone after such an expensive property,” he says. But armed with BOLD scripts and a BOLD mindset, he fearlessly picked up the phone and got an appointment. “I didn’t address my age; I just explained how ambitious, persistent and hard working I am.” Even though Heyl had been in real estate for just a few weeks prior to BOLD, he’s very clear on the difference it’s had on his business. “I got one listing before BOLD, but I felt like it was a matter of luck. “Now I realize that it’s a matter of picking up the phone and doing things that are uncomfortable and doing them all the time – the things that other people don’t want to do. I know that if I haven’t talked with 25 people a day about real estate, that I haven’t done my job. BOLD has made me realize that real estate is as predictable as you make it. Successful agents choose to make it predictable at a high level.” Based on the momentum that Heyl has experienced during his first four months in real estate, he says he’s on track to exceed $200,000 within his first year in the business. “I knew after college that I didn’t want to settle for a salary of $60,000. I wanted a job where the harder I worked, the more money I’d make.” Looks like he’s found it.

Fast track to the top

Tim Heyl

A nine-year veteran of the real estate business, Gary Budek had a solid track record as a top producer – until this year when he describes his production as “dismal.” “I was letting the market get to me and getting entrenched in all the negative talk.” But halfway through the year, he left RE/MAX, signed on with the Spring Hill (Fla.) market center, and

enrolled in the BOLD program. That changed everything. During the eight weeks that he was in BOLD, he took 14 listings and closed 21 buyer transactions, quadrupling his production from the first part of the year. I realized that my mind hadn’t been in the game and I needed to take a stand and get back to being the agent that I knew I was. “It’s like they say in BOLD, ‘There’s no trying, just doing.’ We can overthink this business, and when we just do it, it’s amazing. It works.” So much so, that Budek has signed up to take the program again!

Gary Budek

No "trYING," JUst "DoING"

BreakING throUGh

across North amerIca!

BOLD FACTS: Round 1A total of 599 AGENTS signed on for the first round of BOLD this summer, which was taught at 11 LOCATIONS throughout North America. Collectively, they closed 5,582 TRANSACTIONS in seven weeks. BOLD FACTS: Round 2

1,680 agents signed on at 22 LOCATIONS. Projected transactions: 21,000!

Keller Williams captures attention of Yale, Stanford MBAs

Imagine a classroom of 45 Yale School of Management MBA

students divided down the middle in a hot debate about

whether Keller Williams Realty’s overarching value of God,

Family then Business helps or hurts the company.

Imagine Mo Anderson, Keller Williams Realty’s vice

chairman, sitting in the back of the room, taking it all in.

The story of how Keller Williams Realty came to be a part of

the MBA curriculums for both the Yale School of Management

and the Stanford Graduate School of Business began less than

a year ago when Brian Tayan, research associate with the case

writing office of the Stanford Graduate School of Business,

expressed an interest in writing a case study about Keller

Williams Realty.

Eager to participate in an endeavor that would take Keller

Williams’ cultural and economic models to the halls of higher

education, Anderson issued one caveat: Tayan would need to

attend Launch Boot Camp.

He did so and was quickly taken aback by the “openness

and enthusiasm among team leaders, operating principals and

agents. They were curious and completely forthcoming,”

Tayan says.

Following Launch, he spoke to Keller Williams’ executive

management team, where he encountered the same spirit of

generosity and cooperation. “I was truly impressed with the

quality of the people and the organization,” Tayan says. The most

striking discovery, he points out, is the degree to which “the

culture and the economic models work in conjunction with each

other. The culture does not exist for its own sake.”

TEACHING TOOLUpon returning to Stanford, Tayan completed the case

study, in conjunction with James N. Baron, Ph.D., who has

researched extensively the issue of how a company’s culture

complements its strategy.

Explaining that case studies are fundamentally developed

as teaching materials, Tayan notes that the Keller Williams case

study sets forth for students the economic and cultural models

that have led to the company’s success. It is slated as part of

Stanford’s core MBA curriculum for 2007-08, and made its

way to the Yale School of Management this year following Dr.

Baron’s acceptance of a professor of management

position there.

RAPT ATTENTIONAnderson accepted Dr. Baron’s invitation to attend the class

in which he presented the case study. She says she listened

attentively up to the point that she was asked to come to the

front of the class to answer questions. “It was clear that the

students had really studied the material and were very intrigued

about the systems and models that have made our company so

successful,” she says.

Dr. Baron noted that students found Anderson’s perspective

to be a refreshing departure from the formulaic leadership style

that they normally encounter.

“Having never taken a business class, it was with great

pride that I stood before a class of MBA students at the Yale

School of Management,” Mo says. “As I did so, I thought about

our associates and was filled with gratitude for everyone whose

integrity and hard work had enabled me to have

this experience.”

“This case study provides a pivotal lesson for MBA students

on the important role that culture can play in strategy,” Tayan

says. “A company’s day-to-day practices need to stand by the

values that it professes.

“For Keller Williams’ associates, the case study represents a

validation for the way the company is proceeding. It should be a

source of pride to be a part of a company that is doing so many

things right,” Tayan emphasizes. kw

Culture’s impact on strategy

Excerpted from the Sept/October 2009 issue of OutFront

Excerpted from the July/August 2007 issue of OutFront


On May 14, 2009, during one of the biggest events ever undertaken by a real estate company, Keller Williams associates across the United States and Canada set a standard of charity, love and commitment in their communities during the inaugural RED Day, which stands for Renew, Energize and Donate. Recognizing her leadership in guiding the culture of Keller Williams Realty, RED Day was held in honor of Mo Anderson’s 72nd birthday. Market centers took to the streets, and the trails, the playgrounds, the food banks, the shelter, the hospitals and so much more! To see more photos from across North America, or to upload your own, visit(http://photobucket.com/kwredday2009)!

R E D A L L O V E R N O R T H A M E R I C A

MORE THAN 150,000 HOURS

OF COMMUNITY SERVICE!

Career

KW Outfront Special Edition