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CLICK HERELIFE CAREERISM – A CAREER PATH FOR WORK AND LIFE

A STRONG EMPLOYER BRAND CREATES CLEAR FINANCIAL BENEFITS

*Linkedin Whitepaper, Why Your Employer Brand Matters, 2012**Talent Attraction Barometer 2012 (How does you organization approach employer branding?)***Boston Consulting Group, Creating People Advantage 2012, Mastering HR Challenges in a Two-Speed World

The employer brand matters more(Research shows that a company’s employer brand is twice as likely to drive job consideration as its company brand)*

Lower turnover(Companies with a stronger employer brand have a 28% lower turnover rate than companies with a weaker employer brand)*

A competitive advantage(Only 69% of companies work with employer branding from a strategic perspective)**

Lower cost per hire(The cost per hire is more than twice as low for companies with strong employer brands)*

Companies that are most successful at improving their employer brands outperform other companies by the following factors:***

2.4xRevenue

growth

1.8xProfit magin

increase

DifferentiationLong term relationship

Strategic workforce planning

Internal employer branding

SPEAKING TO THE MINDS AND HEARTS OF TALENT

Relevance

Resonance

Employer brand

THE CONSIDERATION SET

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THE WORLD’S MOST ATTRACTIVE EMPLOYER

GENERATION WHY? – ON A QUEST FOR REASON

85%of students globally say that their job will be a part of who they are

SOFTENING OF VALUES

UNIVERSUM’S MISSION – WHY WE EXIST

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“We create the best possible match between employers and talent by providing knowledge, guidance and actionable insights. We make it possible to create a better talent market, contribute to the success of talent and employers and ultimately to a better world.”

Boycotting vs ”Buycotting”

48% believe that what they consume has more

power to change things than the people they vote for

”I’M NOT A CONSUMER. NOT A CITIZEN. NOT A TALENT.

I’M ALL AT ONCE, ALL THE TIME.”

Life = Work?

”I hope that I will have a career doing something that I love and so integrating it into my life wouldn’t be a problem”

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OTHERS THAT RECOGNIZE THIS

20% Generation Start-up

From employer brand to

employer stand

1. OPTIMIZE EVP TO INCLUDE CULTURE AND PURPOSE AND CREATE TRUE DIFFERENTIATION

2. STIMULATE INTRAPRENEURSHIP, EMPOWERMENT AND SOCIAL RESPONSIBILITY

3. SUPPORT LIFE CAREERISM

4. ENGAGE IN CONVERSATION IN SOCIAL MEDIA

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