LinkedIn  –  A  different  way  of  a3rac5ng  and  pipelining  talent  

Mar5n  Kammenhed  Enterprise  Sales  Manager  LinkedIn  Nordics  

 The  Talent  Economy  

 

LinkedIn  Mission,  Members,  Our  Industry  

AGENDA  

OUR  MISSION  “Connect the world’s professionals to make

them more productive and successful”

Everywhere  Work  wherever  our        members  work  

Insights  Be  great  at  what  you  do  

Iden5ty  Connect,  find  and  be  found  

THE  VALUE  LINKEDIN  BRINGS  TO  MEMBERS  

Highest  educated,  most  affluent  and  influen5al  members  of  any  network  globally  

Sales  Turn  cold  calls  into    warm  prospects  

Marke5ng  Connect  most  effec5vely    

with  professionals  

Talent  Let  the  plaSorm  power    

current  processes  

WHY  COMPANIES  ARE  TURNING  TO  LINKEDIN  

Social   Ac5ve  Job  Seekers  Social  /  Passive  /  Ac5ve   Ac5ve  Job  Seekers  

Social  PlaSorms  

>80%

238+M      

<20%

Social  |  Ac5ve  |  Passive  

Reach  the  best  candidates,  not  just  the  ac5ve  

               Recruitment Solutions

Passive  

Ac5ve  

OUR  INDUSTRY    

+  238  000  000  Registered  members  (JUNE  2013)      

8M+  Canada  

83M+  United  States  

14M+  La5n  America   25M+  

Asia  Pacific  

74M+  Europe  

4M+  DE  

4M+  Italy  

5M+  France  

4M+  Spain  

4M+  NL  

11M+  

UK  

19M+  India  

4M+  Nordics  

+5-­‐6M  per  Month                  Recruitment  Solu5ons  

+30M  students  &  recent  grads    

THE  FIRST  GLOBAL  PROFESSIONAL  BUSINESS  NETWORK...  

2M+  S.  Africa  

Welcome  to  the  Talent  Economy  

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What is the single most important driver of long-term value creation within a company?

Talent

WHAT  CAN  POTENTIALLY  HAPPEN  IF  YOU  HIRE  THE  WRONG  PEOPLE...?  

•  Hasselblad  •  Kodak  •  SAS  •  IBM  •  Monster  

WHAT  CAN  POTENTIALLY  HAPPEN  IF  YOU  HIRE  THE  WRONG  PEOPLE...?  

WELCOME  TO  THE  TALENT  ECONOMY  

v  Fundamental  shi@  in  the  way  companies  compete  (…also  for  talent)  

v  Passive  candidates  require  an  acKve  recruitment  approach  

v  Employers  need  to  build  their  brand  

v  Every  employee  is  a  recruiter    

Talent organizations are shifting to more efficient strategies

Agency reliance, Reactive

Sourcing excellence, team-wide pipelining

Internal and external talent engagement

Post-and-pray Targeted engagement Engage everywhere, including mobile

Employees as talent brand ambassadors

Success metrics

World class marketing of talent brand

Talent data guides business strategy Developing

Foundational

Strategic

Early emphasis on passive talent

Job board and social recruiting

Defined Employer Value Proposition Traditional

Segment-specific campaigns

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Talent organizations are becoming more strategic

Reactive: High cost

Labor-intensive Applicant quantity focus

Req to req process

Developing

Foundational

Strategic

Traditional

Strategic: Low cost Efficient

Quality of hire focus Proactive pipeline-based process

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LinkedIn helps organizations hire more qualified talent

Moving the needle:

Clients who adopt the LinkedIn Core Solution see a

65%+ increase in hires sourced through LinkedIn

Hiring the right people:

New employees sourced through LinkedIn are up to

40% less likely to leave within the first six months

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WHAT PROBLEM DO WE SOLVE?

Headhunters  

Help  wanted  

100X  

10-­‐25%  

•  Low  volume  •  High  cost  •  High  quality  

•  High  volume  •  Low  cost  •  Low  quality  

Execu5ve  search  

Job  Boards  

WHAT  PROBLEM  DO  WE  SOLVE?  

WHAT  PROBLEM  DO  WE  SOLVE?  

>80%

238+M      

<20%

WHAT  PROBLEM  DO  WE  SOLVE?  

Passive  Candidates  

Brand  

Source  

Manage  

Measure  

Employer  of  choice  

Engage  

Create  your  talent  pipeline  

Understand  your  process  

Talent Solutions