Market Yourself Without Selling Your Soul

The practicalities of presenting the authentic you.

Michelle Hunter

“… success and likeability are positively correlated for men, and negatively correlated for women…”

Plan of Action

• Convince audience of value of

self-branding

• Excite audience about self-

branding

• Offer tips for actually doing it

What does “Self-Marketing” look like?

“Self-branding … is more about internal awareness and your external behaviour – not about marketing anythingexcept you in your daily attitudeand behaviour.”

Sherven, J. (2016)

Getting Ahead

• Be professionally proactive during studies• Know your stuff• External appearance + personal

relationships

1986 1991 1998 2003 20080%

5%

10%

15%

20%

25%

30%

35%

40%

Importance of external appearance at work, according to women in

business

Source: Bischoff, S. (2010) Wer Führt (die)Zunkunft? Männer und Frauen in Führungspositionen der Wirtschaft in Deutschland - die 5. Studie

“It is not just about wearinga new dress ora new suit, but having a certain appearance and a certain charisma.

How to Never Get Recognition

10%

30%60%

Get Recognition

IMAGE

PERFORMANCE

EXPOSURE

Coleman, H.J. (

This is what I did

• Signed up with social media networks• Created business cards• Joined network groups• Participated in network groups!• Spoke at conferences• Wrote articles • Said yes to things that scared me

In Summary

• What have you got going for you?

• Who have you got going for you?

• How do you want to be seen?

• Just do it!