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Some examples of my work across various media.
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Matt Halfpenny l Portfolio l Worksop Guardian
On the Ryder Cup trailWhen the opportunity presented itself to cover Worksop’s most famous son, Lee Westwood, on arguably golf’s biggest stage, I took the decision as sports editor to attend the event and devote a two-page special to his contribution to Europe’s victory, including an exclusive interview with the man himself.
Worksop Guardian: Lee Westwood in the Ryder Cup
Matt Halfpenny l Portfolio l Nottingham Post
A Champion performanceNottinghamshire’s 2010 County Championship title win came as something of a surprise on the season’s final day, meaning there was a need to move swiftly to secure the required copy to file a back page lead and a double page spread before a looming deadline - all while keeping office colleagues in the loop.
Nottingham Post: Nottinghamshire CCC win Championship
Matt Halfpenny l Portfolio l Nottingham Post
Celebrating in styleWith just one week to produce an eight-page supplement from start to finish, work went on around the clock to produce a publication commemorating the Championship victory. It featured the tale of the final day, the six best moments from the season, interviews with key staff members and where the club went next.
Nottingham Post:Nottinghamshire CCC Champions supplement
Matt Halfpenny l Portfolio l Nottingham Post
By Royal AppointmentAs a reward for their County Championship triumph, Nottinghamshire had the honour to travel to London and meet the Duke of Edinburgh at Buckingham Palace. Having been invited to accompany the team, what better way to sum up the day than with a fly-on-the-wall rundown of their big day?
Nottingham Post: Nottinghamshire CCCat Buckingham Palace
Matt Halfpenny l Portfolio l Nottingham Post
A day to rememberThe 2011 FA Trophy final at Wembley was the first time Mansfield Town had played there since 1987. Coverage included a page lead and feature every day leading up to the big occasion, plus an eight-page special pull-out featuring interviews, stats, analysis and a look back to the club’s previous Wembley visit.
Nottingham Post: Mansfield Townat Wembley
Matt Halfpenny l Portfolio l Nottingham Post
In at the deep endWith the Post invited to send a reporter to Rebecca Adlington’s final press meeting prior to London 2012, an in-depth interview was used for the paper’s ‘Weekend’ magazine. There was also an accompanying back page lead noting the Mansfield swimmer thought a world record was needed to retain her title.
Nottingham Post: Rebecca Adlington’s London 2012 build-up
Matt Halfpenny l Portfolio l Bowles Associates
A new start for the RobinsRe-launched after Ilkeston Town FC was wound up, Ilkeston FC sought expert media and PR handling in their new era to produce and manage their programme, website and other literature such as this brochure, which ‘sold’ the club to prospective new academy members and their parents.
Bowles Associates:Ilkeston FCAcademy Brochure
Matt Halfpenny l Portfolio l Bowles Associates
Cricket goes corporateThe tone of the PCA’s corporate magazine is very specific and crucial to the securing of new sponsorships. Understanding the importance of brand values is key. Cover features with the likes of Jonathan Trott have been supported by pieces drafted in liaison with clients including NatWest, Buxton Water and FTI Consulting.
Bowles Associates:The PCA’sFirst Class magazine
Matt Halfpenny l Portfolio l Bowles Associates
Leading from the frontThe Manager may be loosely centred around football, but it is read by all the sport’s major stakeholders and is a magazine that explores leadership and management issues. It leans heavily towards the business world for inspiration, meaning a versatility is needed in its writing to fuse together contrasting content.
Bowles Associates:The LMA’sThe Manager magazine
Matt Halfpenny l Portfolio l Bowles Associates
Player powerThe PCA’s player magazine not only keeps members past and present informed of all the latest news, but highlights key off-the-field work the organisation is taking on, including projects to tackle gambling, match fixing, alcoholism and depression, as well as pushing players to look at careers beyond cricket.
Bowles Associates:The PCA’s Beyond the Boundaries magazine
Matt Halfpenny l Portfolio l Promotion book
Published authorWhen Mansfield Town reclaimed their place back in the Football League, it seemed the perfect opportunity to pen a first book – and make more than £4,000 for charity. It involved writing 250-plus pages (in excess of 100,000 words) in six weeks, as well as securing a printer, marketing and distributing the book.
Mansfield Town FC: Promotion book‘Stag Party’
Matt Halfpenny l Portfolio l Bowles Associates
Spinning a yarnBriefed to come up with an offbeat benefit brochure the likes of which had never been seen before, a concept of ‘What’s going on in Swanny’s head’ was devised for England’s charismatic off-spinner, with pieces on cricket, other sports, family, music and comedy, accompanied by traditional tributes.
Bowles Associates:Graeme Swannbenefit brochure
Matt Halfpenny l Portfolio l Catena Network
Chain reactionThe Catena Network helps businesses looking for reliable service providers outside of their own sector find what they need. The network has been expanded through a Business of the Month series, together with a quarterly newsletter called Chainmail, for which original content has been sourced and written.
Catena Network:Business of the Month and Chainmail
Matt Halfpenny l Portfolio l Freelance Work
Keeping up with the news
Freelance work:Chad Newspapers and BBC Sport online
Regular shifts at the Mansfield Chad and BBC Sport online have allowed me to pursue my interest in news and sport, producing a variety of news and feature content for print and online, including the recording and editing of video content, the taking of photographs and the promotion of material on social media.
