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Robin SpeculandGlobal Pioneer in Strategy Implementation
Middle Manager Role in Strategy implementation
Agenda
1. Introduction to the challenges of implementation
2. A framework for success
3. Best practices of middle managers
Top Five Reasons Implementation Fails
1.Strategy is long-term and managers run the business short-term/ quarterly
4. Failing to align everyone in the organization to take the right actions
3. Implementation never goes according to plan
2. Implementation is not included in the strategy plan
5. Implementation is viewed as an interruption
Bridges Research
STRATEGYIMPLEMENTATION
© Bridges Business Consultancy Int, 2010
The Story of Strategy Implementation
so far…
+
The Current Equation
Vision, Mission & Values
Strategy
Change Management
= RESULTSxNOT FOR NINE OUT OF 10 COMPANIES
+
Implementation Challenge
Vision, Mission
& Values
Change Management Implementatio
n
Go beyond traditional
change management
Strategy Creation
1. People2. Biz Case 3. Communication 4. Measure 5. Culture6. Process7. Reinforce8. Review
Eight Areas of Excellence in Execution
Shareholder Value
If strategy is about making the right choices
Then implementation is about…
Strategy
Implementation
“Leaders don’t have all the great ideas; they provide support for those who want to contribute.
Leaders achieve very little by themselves; they inspire people to come together for the good of the group.
Leaders never start with what needs to be done. Leaders start with WHY we need to do things. Leaders inspire action.”
© 2010 Bridges Business Consultancy Int All Rights Reserved
What is the goal of
communicating strategy?
© 2010 Bridges Business Consultancy Int All Rights Reserved
“If a picture is worth 1,000 words, one minute
of video is equivalent to 1.8 million words”
© 2010 Bridges Business Consultancy Int All Rights Reserved
What is the goal of communicating strategy?
Share the strategy15%
Explain the right actions to take
15%
Motivate people to take the right actions
20%
Frequently update
progress against the
strategy objectives
50%
GOAL OF COMMUNICATION
Implementation
What gets measured gets done.
Key Perfo
rmance
Indicators
Key Performance Indicators
Key Performance
Indicators
Key
Per
form
ance
Indi
cato
rs
Key Performance Indicators
Key Performance
Indicators
Key P
erformance
Indicators
Implementation
Every Strategic Objective has a
Measure and every measure
has an Action and every action
must be Accountable.
Implementation
In people, culture is your personality. In
organizations, culture defines the organization’s personality.
Translating strategy into the business means…
examining what needs to change in the way people do their work and empowering them to make the required
changes.
ImplementationEnable your team to implement the strategy by
designing the platform that empowers them to improve and innovate their processes.
To achieve business execution success, Drucker coined the term:
‘purposeful abandonment’.
“If you want to grow your business, before you decide where and how to grow
- the first thing you need to do is stop doing what’s not working and get rid of the outgrown, the obsolete, and the
unproductive.”
ImplementationBarclays Bank is using voice biometrics and
within 20 seconds of natural conversation to authenticate the client in a safe and smooth
manner.
Implementation is only sustained when you reward and recognize individuals for
taking the right actions.
The reward system must change. Ignoring it is not an option.
Implementation
The to know if strategy is good or bad is by
implementing and reviewing it.
The only way if your team is taking the right
actions is by reviewing.
Changi airport creates 42 million opportunities to please customers. They survey customers in toilet.
Why?
Toilets are important as the first or last impression
“However beautiful the strategy, you should
occasionally look at the results.”
Sir Winston Churchill
Implementation Compass Summary
People Support
Biz Case Urgency
Communicate What’s Happening
Measure Performance
Culture Alignment
Process Synergize
Reinforce Right Actions
Review Discipline of Doing
1. Which direction is the hardest to implement?
3. Which direction is the least practiced among leaders?
2. Which direction receives the most resistance?
"I would love to be able to get to the top of that tree," sighed the turkey, "but I haven't got the energy.”
CORPORATE LESSON 1A turkey was chatting with a bull.
"Well, why don't you nibble on some of my droppings?" replied the bull. They're packed with nutrients."
The turkey pecked at a lump of dung and found that it actually gave him enough strength to reach the first branch of the tree.
The next day, after eating more dung, he reached the second branch.
Finally after a fortnight, there he was proudly perched at the top of the tree.Soon he was spotted by a farmer...
Who promptly shot the turkey out of the tree...
Moral of the story:Moral of the story:
Bullshit might get you to the top, but it won't keep you there
CORPORATE LESSON 1
“There are only two ways to influence human behavior: you
can manipulate it or you can inspire it”
- Simon Sinek
Implementation
4. Communicate the right messages as staff members listen to you more than senior managers
6. Not leaving your team to figure out implementation and providing them the skills, systems, structure and security to succeed