M O H I T K E D I AM O H I T K E D I APermanent Add – 94-A, Radha Nagar Colony, Main Road, Indore – 452001

Present Add – B-38, Aparana, Mahalaxmi Co-operative society, Behind MVM School, Off Veera Desai Road, Andheri West, Mumbai - 400053

Contact: +91-9909957423E-mail: mohitkedia99@gmail.com; mohitkedia99@yahoo.com

Marketing Professional with 6+ year of rich work experience, seeking opportunity of marketing role.

PROFESSIONAL EXPERIENCE

1. Jubilant Agri & Consumer Products Ltd., Mumbai Zonal Marketing Manager – West India Feb 2016 to Till

Date

Responsible for all the Marketing Activities for West India – Maharashtra, MP, Gujarat, Goa & Chhattisgarh.

Entail Influencer Management & Executing Influencer Loyalty Program for WWA & WF. Influencer includes Contractors, Carpenters (WWA) & Polishers (WF).

Responsible for team of ADE’s & ensure enrolment into Loyalty Program. Rolling out Marketing activations & Execution of monthly promotions for consumers /

Contractors & Painters to drive sell outs. Should roll out all activations & support to drive New Product Launches. Visual Merchandising & POS deployment – Trade Visibility, Collateral Availability. Area & Cluster Level activation to drive consideration for Key Brands To result in market Share/ Volume growth

2. Century Plyboards (I) Ltd., Ahmedabad Marketing Manager – Mumbai, Gujarat, Rajasthan & MP April 2015

to Jan 2016 Sr. Marketing Executive (PAN India) – Ahmedabad (PMG) June 2012

– March 2015

Works on marketing communication, collateral’s, and activities for panel division which comprises of 12 brands.

Taking care of production, sampling and branding process of newly lunched futuristic products like: - Hector’s door frames, Starke & FBC.

ATL Marketing by evaluating, finalizing & managing media houses, advertising agencies.

Management of all TV ads, print ads, digital & social media, OOH, Product audio visuals, corporate films, special screening of AV’s & video shoots with the help of various media communication & designing agencies.

Managing day to day projects & activity led initiatives with the advertising agency, PR agency, different communication agency & Partners.

Work keenly with Creative and Ad’s agencies to develop high quality and effective marketing materials & sales tools that align correctly with the overall brand strategy.

Launch’s of New product like Kleanwud, Maxima, PRO Door’s, Starke, Zykron & etc.

Develop and deliver internal and external presentations regarding new product introductions, marketing materials and communication strategy.

Development & distribution strategies for POP/POS & Samples. Trade marketing by arranging and managing customer, influencer engagement activity

like architect, interior designer meet, dealers/sub dealer meet, carpenter/contractor meet, factory visit of architect and dealers.

BTL marketing managing activation by collecting data from branches explore the need of organizing an activity in consultation with branch head & get necessary approval, even branch coordination by taking their request for branding & manage the entire activation by providing support in implementation of all planned activities.

Management of urban & rural marketing initiative of century ply, under which we cover app. 1375 dealer in urban & app. 1800 dealer in rural markets of all 28 branches throughout India.

Planning, initiation & execution of product marketing road-map & product marketing plan at national Level.

Coordinating the development of all communication materials such as product catalogs websites, micro–sites, brochures, packaging and in-store displays.

Taking care of all aspects of marketing across PAN India.

3. Wagh Bakri Tea Group, Ahmedabad Executive – Marketing Promotion & Development (5 States) May 2011

– May 2012 Market Project Coordinator, Ahmedabad April 2010 –

April 2011

Responsible for throughout marketing activities in my concerned areas. Managing the product launches, on-ground promotion of Good Morning Tea Brand,

Masala Tea & various newly launched Tea bags brands & other marketing programs. Plan strategies for Successful execution & monitoring of promotions including

activities like in-shops, wall/shop painting, shop- boards, Promotional events etc. Plan strategies for proper utilization of available POP & effective monitoring. Research based surveys from outsourced, for Media habit of customers &

advertisements. Planned and executed modern trade consumer activity in Big Bazaar, MORE Mega

Store, Hyper city & Various major Modern Trades of all concerned areas. Look out on corporate communication with various 7 & 5 stars Hotels, Public,

Government & private Companies (Like Indian Railway, Hospitals, Birla Company, JK Cement Company & etc.)

Directed on communication, branding & packaging as per analysis of market especially on premium brands like Good Morning Tea & Packing of New Brand Masala Tea.

Developing ideas for marketing strategies, activities, communication and campaigns. Costing projects, and making sure that everything stays on budget & making sure that

each part of a campaign runs smoothly. Reporting on the campaign’s progress and judging its effectiveness.

EDUCATIONAL CREDENTIALS

Degree Specializati Year Institute Percenta

on ge

PGDM AICTE Marketing 2008 – 2010 Sinhgad Institute for Business

Administration & Research, Pune 74.6 %

PGDM Auto. Finance 2008 – 2010 Sinhgad Institute for Business Administration & Research, Pune

69.7 %

B.B.A. Management 2005 – 2008 SJIMS, Indore (DAVV University) 63 %

HSC Commerce 2005 S.D.A.Higher Secondary School, Indore (M.P.Board) 70.8 %

SSC English 2003 S.D.A.Higher Secondary School, Indore (M.P.Board) 59.6 %

MAJOR ACHIEVEMENT Won Title of Centurion Idol Winner, in Century Ply from PAN India participants in Dancing. Launched various brands like - Kleanwud, Maxima, PRO Door series, Technopine and futuristic

products like FCB & Starke. One brand under preview won the Rising Star Power Brand award for the Year 2012-2013. Launch & management of the successful & visionary rural marketing drive of Centuryply. Managed more than 50+ on ground PAN India activations of Sainik, Kleanwud, Maxima, Doors &

Century. Management of Corporate Ad’s, AV’s shoot for Product, Complaints, Factory & Agli Pehel ( Special

screening for Rural campaign for In-house Executive) Managed various Dealer Meet & Award functions at National Level. Under, Wagh Bakri Tea Group – Launch of New products like Good Morning, Masala Tea, Tea

Bags. Successfully executed Modern Trade consumer activity in Big Various Modern Trade of Gujarat,

Rajasthan (including Delhi), Maharashtra (including Hyderabad) & M.P. Done successful deal in various 7 & 5 star rated Hotel along with various Government offices,

Factories, Railway. Represented Wagh Bakri at “Motiff – IIM” Charity Marathon. Also presented Wagh Bakri at

various Business trades all over Rajasthan, Gujarat, M.P., Maharasthra & Delhi. Represented Wagh Bakri with Director Mr. Parag Desai at Mint Round conference on Business

Debate in front of “Special Guest Mr. Narendra Modi – As CM of Gujarat, 2011”.

EXTRA CURRICULAR ACTIVITIESParticipated in various competitions (Debate, Quiz, Dance and Drawing competition) at various School and college level and have secured various positions.Was the secretary of student’s committee in the college (Sinhagad, Pune)Part of the financial management team for Karandak festivalWon prize for Dance competition (Bollywood Level) in College festival (Karandak)

PERSONAL INFORMATIONSName: Mohit KediaDate of Birth: 4th Nov.’1987 (28 years)Known Languages: Hindi & English

MOHIT KEDIA