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We asked three, in-the-trenches CMGRs to weigh in on this ever-changing role, and how it's impacting social business. Free a free replay of the webinar visit: http://www.b2socialmedia.com/cmgr/
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Community ManagersThe MUST-HAVE Traits of Today’s CMGRs
Think Conversation, Not
Campaign.™
#ThinkConversation
• Today’s Hashtag: #ThinkConversation
• Share tips and tidbits from this webinar (using #ThinkConversation) on Twitter
Think Conversation, Not
Campaign.™
#ThinkConversation
Shout & Share!
Brooke Ballard = B Squared
Brooke Ballard
Founder & Chief Social Strategist
B Squared Media, LLC
@B2MediaLLC@madSMscientist
www.fb.com/B2socialmedia
Think Conversation, Not
Campaign.™
#ThinkConversation
The B2 Brand
• Currently working with public & National B2B brands
• One International B2B brand• Focus on conversions & sales through strategic
Content Marketing• Emphasis on CONVERSATION & CONVERSION
Think Conversation, Not
Campaign.™
#ThinkConversation
Our CMGR Panel
Jonathan ‘Brew’ Brewer Rachel Samara Carrie Keenan
@HouseOfBrew @CarrieJKeenan@RachelSamara
Today’s Takeaways:
Think Conversation, Not
Campaign.™
#ThinkConversation
CMGR Stats
CMGR must-have
traits
Top tips for CMGRs
Q&A Panel with our CMGRs
POLL QUESTION:
Think Conversation, Not
Campaign.™
#ThinkConversation
Are you a CMGR or someone
who manages social media
accounts?
Yes!
I think so, but I’m not sure.
No.
Quick StatsWhat IS a Community Manager?!
Think Conversation, Not
Campaign.™
#ThinkConversation
2013 CMGR Report
Think Conversation, Not
Campaign.™
#ThinkConversation
Hours Worked & Salary
Think Conversation, Not
Campaign.™
#ThinkConversation
View the entire pin: socialfresh.com/CM2013
SKILLSWhat are the top traits for CMGRs?
Think Conversation, Not
Campaign.™
#ThinkConversation
TOP TRAITS …
Think Conversation, Not
Campaign.™
#ThinkConversation
According to Carrie
1. Flexibility2. Awareness3. Ability to multitask
Think Conversation, Not
Campaign.™
#ThinkConversation
According to Brew
1. Empathy2. Patience 3. Ability to adapt quickly
Think Conversation, Not
Campaign.™
#ThinkConversation
According to Rachel
1. Intuitive; knows brand & audience
2. Trend spotter 3. Adaptive
Think Conversation, Not
Campaign.™
#ThinkConversation
ADVICEWhat are your top tips for CMGRs?
Think Conversation, Not
Campaign.™
#ThinkConversation
From Carrie
1. Need to understand voice 1st
2. Absorb everything about community
3. Collaboration & teamwork
Think Conversation, Not
Campaign.™
#ThinkConversation
From Brew
1. Don’t feed the “trolls”2. Develop a calendar3. Peek in on community
(even when not interacting)
Think Conversation, Not
Campaign.™
#ThinkConversation
From Rachel
1. Listen!2. If you can’t be first, be
ORIGINAL3. Always practice
branding4. BONUS: Prepare
Think Conversation, Not
Campaign.™
#ThinkConversation
Q&A PANELWhat questions do you have?
Think Conversation, Not
Campaign.™
#ThinkConversation
Want More?• B2 Blog – www.b2socialmedia.com/blog
• One-on-one social help from B2:– Social Audit– Social Mentoring– Social Management
Think Conversation, Not
Campaign.™
#ThinkConversation
Thank You!
Think Conversation, Not
Campaign.™
#ThinkConversation
