Best Member Outreach Program

2011 Nomination for National Capitol Chapter of AIIM

(NCC-AIIM)

Event/SNCC-AIIM Joint Training

w/ARMA & PMIDates:

12/8/2010 2/22/2011 4/6/2011 7/2011 Locations:

Washington, DC Arlington, VAFalls Church VA

2/15/2011NCC-AIIM Best Member Outreach

Award Nomination2

Description of Event/s• With all the talk of economic and political

changes in the news, NCC- AIIM embraced change and arranged multiple training sessions with other local organizations

• AIIM Certification Training:ERM PractitionerEnterprise 2.0 PractitionerECM PractitionerPractitioner

2/15/2011NCC-AIIM Best Member Outreach

Award Nomination3

Courses Selected

2/15/2011NCC-AIIM Best Member Outreach

Award Nomination4

Date: December 8, 2010AIIM Course: ERM PractitionerIn collaboration with: ARMA – Greater Washington DC ChapterLocation: Orrick, Herrington & Sutcliffe LLP1152 15th St. NWWashington DC 20005-1706 www.Orrick.com

Date: February 22, 2011AIIM Course: Enterprise 2.0 PractitionerIn collaboration with:ARMA – Northern Virginia ChapterLocation: CSC Executive Briefing Center 3170 Fairview Park DriveFalls Church, Virginia 22042www.csc.com

Date: April 6, 2011AIIM Course: ECM PractitionerIn collaboration with: ARMA – Greater Washington DC ChapterLocation: Wiley Rein LLP1776 K St. NWWashington DC 20006www.WileyRein.com

Date: July, 2011AIIM Course: BPM PractitionerIn collaboration with: PMI Washington DC ChapterLocation: TBDDetails still being planned

Schedule of EventSession•9:00 a.m. Introductions, Welcome, Workshop Outline and Objectives

•9:15 Introduction•10:30 Break•10:45 Continue•12:00 Lunch•1:00 p.m. Continue•2:30 Break•2:45 Continue•4:45 Conclusion and evaluations•5:00 End of Day

2/15/2011NCC-AIIM Best Member Outreach

Award Nomination5

Schedule of Event9:00 a.m. Introductions, Welcome, Workshop Outline and Objectives

9:15 Introduction10:30 Break10:45 Continue12:00 Lunch1:00 p.m. Continue2:30 Break2:45 Continue4:45 Conclusion and evaluations5:00 End of Day

2/15/2011NCC-AIIM Best Member Outreach

Award Nomination6

Description of Event• Joint Training with NCC-AIIM and Northern VA ARMA

Chapter, DC ARMA Chapter, and PMI Washington DC Chapter• Training Sessions held in Washington DC and Northern VA• AIIM allowed NCC-AIIM to buy the course for a flat fee• Maximum of 40 students allowed by AIIM• Two day in person class condensed into one day• Participants eligible to take ERM, E2.0, ECM, BPM,

Practitioner online exam for certification• Pre-approved 6.5 CRM ARMA Continuing Education Credits;

and PMI Credits• Key example of Chapter acting as sales agent and proponent

of AIIM Training and proving value added services to its members

2/15/2011NCC-AIIM Best Member Outreach

Award Nomination7

Marketing• Notifications sent to AIIM

Professional Members and Associates;

• Notifications sent to all ARMA members in DC Metro region;

• Notifications Sent to all IAC/ACT members in Washington DC Regions; NCCAIIM is a member council of IAC/ACT

• Postcards mailed to all AIIM Professional Members and Associates

• NCC-AIIM social media sites utilized for marketing; Linkedin; Facebook, Twitter

2/15/2011NCC-AIIM Best Member Outreach

Award Nomination8

10 Reasons why NCC-AIIM Membership Training was a Great Event

1. Event sold out in weeks2. Key example of how AIIM chapters can help sell AIIM Training and realize

revenue and reach out to potential new members3. Key example of benefit of working jointly with local ARMA/PMI chapters

and added value to Corporate Sponsors of both organizations4. Over the top positive feedback from attendees5. Revenue of $4,000-12,000 to NCC-AIIM7. The event publicized AIIM training and certification programs, leading to

additional training revenue8. The events produces additional New NCC-AIIM members9. The events are joint projects with other local not-for-profits to build

bridges among professionals in the field and do joint marketing. 10. Expanded use of social media outlets for marketing

2/15/2011NCC-AIIM Best Member Outreach

Award Nomination9

Revenue Breakdown (estimate per event)

• Each event is a 50-50 venture with the revenues and costs split evenly between NCC-AIIM and the ARMA/PMI Chapter.

• Facility – Donated by Corporate Member• Cost of Class: $7,000 (AIIM Trainer)• Food: $44 per person x 30 = $1,335

– Morning Coffee, Juice, Continental Breakfast– Mid-morning Break– Lunch: Meat Loaf, Pasta with Chicken, Shish Kabobs– Mid-afternoon Break with Dessert

• Trainer Travel Expenses = $671 (est)• Revenue: $595 per person x 30 = $17,850• Net Revenue = $8,000 / 2 = $4,000

2/15/2011NCC-AIIM Best Member Outreach

Award Nomination10

Pictures & Sponsors

2/15/2011NCC-AIIM Best Member Outreach

Award Nomination11