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This combines two presentations, one on networking for your career and another on how journalists can use networking to better cover their beats.
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Networkingfor better stories
and jobs
We will learn to useformal and informal networks
to cover our beatsand advance our careers.
OVERVIEW
• Beat mapping• Building networks• Online tools
PART 1:
• Inventory & topography• Organizational charts• Up and down the ladder• Informal networks
BEAT MAPPING
• Draw a line around your turf• Focus on high-value targets• Plug vulnerabilities
Inventory & topography
Organizational charts are silo maps
Big piece of art
• Horizontal slices• Two sources• Official & unofficial• Formers• Whistle-blowers• Regulators
Up and down the ladder
More business decisions occur over lunch and dinner … yet no
MBA courses are given on the
subject.
Peter Drucker
• Where there’s smoke …• People and poodles• Burger joints and The Club• The gym
Informal networks
• Front door, back door• Connect to hubs• 2nd-degree connections
BUILDING NETWORKS
• Different people answer• You get more stories• Everyone uses the front door
Front door, back door
• Topography II• It’s not who you know or what you know, it’s what the people you know, know.
Connect to hubs
2nd-degree connections cracked a tough nut
• Always and all ways available • LinkedIn• RSS and Twitter sniff news
ONLINE TOOLS
• Use multiple channels• You get more; more get you• One size does not fit all• Best: Face-to-face
Always and all ways
LinkedIn … and more
• Customized news sentries• Use Twitter as a scout• Know first, pass it on • Be a fly on their walls
RSS and Twitter
The donut gives you the hole
Networkingfor jobs
• Better job networking• Building social capital• Adding strategic connections
PART 2
• The job bazaar never closes• Relationships matter more• More connections, new roles• The strength of loose ties
BETTER JOB NETWORKING
• Literally always open• Information and jobs fly• We have to be ready• We need back channels
Job bazaar never closes
Relationships matter more(Does not mean more relationships matter.)
• Maven, connector, sales• Mentors and reverse mentors• Hubs, nodes, rabbis• Analyze your network
More connections, new roles
Every job I have had came
because ofmy connections.
Ex-publisher,now a CEO
• Connect widely• Diversity = strength• Who’s missing?• Don’t copy
The strength of loose ties
• The law of reciprocity• Networking with sincerity• Give as much as you get
BUILDING SOCIAL CAPITAL
Paradoxically, it is in helping others without expecting
reciprocity in return that we
invoke the power of reciprocity.
Wayne E. Baker
Networking with sincerity
• Connect folks in your network• Pass information along• Recommend others
Give as much as you get
ADDING STRATEGIC CONNECTIONS
• Connect the connectors • Watch where you’re growing
• Benefits your network• Info flows to and through you• Raises power, status, visibility• Six degrees of Kevin Bacon
Connect the connectors
• Extend network strategically• Online networks first• Meetups, groups, training• Participate
Watch where you’re growing
• Actively network online• Set a strategic course• Reinvigorate old connections
“I RESOLVE TO …”
Thank [email protected]