Central Middle School:

Public Relations: An Awesome Career

April 15, 2016

•Public Relations Defined

•My Story•What Skills You Need•Some of Our Work

•Questions & Answers

Today’s Talk

Public Relations

How we communicate and build relationships with

all of our publics

•Wanted to be first female sports anchor (education important – so are internships!)

•Why I Switched to PR

•How KD/PR Virtual Was Born

My Story

•Bachelor’s Degree•Social Media Experience•Good writer, grammar and

spelling is VERY important•PRSA-ongoing education

Education for PR

•Strategize•Counsel•Implement

What We Do

• Internships-paid or unpaid•Military-lots of opportunity for

writers, photographers, speech writers, spokespeople

•Agency, corporate positions

•Social media-use all the platforms and learn all you can

How To Get Into Communications

Field

How To Get Started:Website/Facebook

Page

How I Attract Clients• Word of Mouth

• Networking – Chamber, Rotary, other business functions

• LinkedIn Profile and posting

• Speaking Engagements

• Community Service – Pro Bono Work

Pick. Click. Give.Pick. Click. Give.Unique ways of spreading the word

Anchorage Reads Collaborative video-Anchorage Public Library & the ACES

Great Alaska Sportsman Show

Gorilla Fireworks

SBS – Bon Appetit Gourmet Chef Series

Figure out a way to get them in the door

Thomas Center

Constant Contact

Questions?

Contact Information:www.KDPRVirtual.com

Kathy@KDPRVirtual.com(907) 229-2470

Kathyvirtual on social media