Upload
deborah-krier
View
528
Download
3
Embed Size (px)
DESCRIPTION
Citation preview
Deb Krier, The SociaLight
Using Social Networking in a Job Search
August 10, 2010
Deb Krier, The SociaLight
what is social networking?
Social networking (or media) focuses on building online communities of people
who share interests and/or activities. Most social network services are Web-based and
provide a variety of ways for users to interact, such as e-mail and instant
messaging services.
Deb Krier, The SociaLight
six degrees of separation
The idea that, if a person is one step away from each person they know and two steps
away from each person who is known by one of the people they know, then
everyone is at most six steps away from any other person on Earth.
Deb Krier, The SociaLight
why does it matter?
• 92% of companies hiring in 2010 use or are planning to use social networking sites to find and attract candidates this year
86% use LinkedIn60% use Facebook50% use Twitter
• 58.1% of survey respondents reported they had successfully hired a candidate through a social network
Source: Jobvite 2010 Social Recruitment SurveyOver 600 HR and recruitment professionals completed the survey
Deb Krier, The SociaLight
why?
Relationships
Relationships
Relationships!!
Deb Krier, The SociaLight
tips & techniques
Don’t be one-dimensionalBe a resourceCombine professional & personal postsDon’t let people forget youGrammar, spelling and punctuation DO count!Do not ever lie, swear, tell bad jokes and so onWatch posting too much religion or politicsDo not ever post something you don’t want
“someone” else to see
Deb Krier, The SociaLight
what social networking is NOT
PrivatePersonalHiddenX
Deb Krier, The SociaLight
why it matters
• Recruiters review online reputational information about candidates:All the time – 44%Most of the time – 35%
• Recruiters believe positive online reputation matters:To a great extent – 48%To some extent – 38%
• 70% of recruiters have rejected candidates based on online information!
Microsoft Study, 2010
Deb Krier, The SociaLight
• Exists to help you make better use of your professional network and help the people you trust in return
• Over 75 million members in over 200 countries and territories around the world
• A new member joins approximately every second, and about half of members are outside the U.S.
• Executives from all Fortune 500 companies are LinkedIn members
• Average user is over 41 years old and earns more than $100,000 per year
Deb Krier, The SociaLight
completing a profile
• Basic InformationLast Name (20)First Name (40)Former/Maiden Name (40)Display Name
• Professional “Headline” (120)• Country and Zip Code• Industry• Photo (4 mb)
Deb Krier, The SociaLight
completing a profile
• SummaryProfessional Experience
& Goals (2,000)Specialties (500)
• ApplicationsBlogs, events,
presentations, Tweets, polls
• ExperiencePaid and volunteer
• Education• Recommendations• Interests (1,000)• Honors & Awards (1,000)• Personal Information• Contact Settings
• SettingsEmail addresses
Deb Krier, The SociaLight
learn.linkedin.com/job-seekers/
Deb Krier, The SociaLight
join groups
Deb Krier, The SociaLight
connect & search
Deb Krier, The SociaLight
search jobs
Deb Krier, The SociaLight
research the competition!
Deb Krier, The SociaLight
• More than 500 million active users • More than 250 million users log on at least
once each day• More than 2/3 of users are not in college • The fastest growing demographic is 35 years
old and older • Average user has 130 “friends”
Deb Krier, The SociaLight
• A service for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: “What’s happening?”
• Over 105 million registered users• Messages can only use 140 characters• More than 50 million tweets per day• 40% of users earn more than $50,000 per year
Deb Krier, The SociaLight
business cards
Deb Krier, The SociaLight
personal website
Deb Krier, The SociaLight
blog
Deb Krier, The SociaLight
it’s all about…
Deb Krier, The SociaLight
one final thought
77% of the 2009 Jobvite survey respondents reported that they
use social networks to reach passive candidates who are not actively seeking employment.