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Advanced Search Techniques & Enhancements
CareerPlace
Video
Job Search
Social Media
Net-working
LinkedIn Jargon
(V)ery (I)mportant (P)oint!
LinkedIn is NOT social media!
LinkedIn is a Business Networking site
LinkedIn is a Marketing TOOL For your profile
©Bruce Bixler [email protected]
2016 LinkedIn Updates:
Messages, Groups, and Skills
LinkedIn Complete your Profile
Incomplete profiles are 40 times less likely to be viewed in key word
searches
Profiles w/o pictures are 11 times less likely to be viewed by people
searching on LinkedIn
LinkedIn's first search algorithm is search for profiles that are 100%
complete
Change the default URL for your profile to your name and link to
your profile from other sites and posts
http://www.linkedin.com/pub/bruce-bixler/16/171/493
http:www.linkedin.com/brucebixler49
Did you know about LinkedIn Headlines
• Your Headline should include your Unique Value Position using
KEYWORDS, it is the most valuable piece of real estate on your
LinkedIn profile.
• Your headline is the most heavily weighted keyword search area
on your profile.
• Your Headline is the ONLY totally customizable section on your
LinkedIn profile
• You headline shows up in ____actions you take on LinkedIn
• Your complete headline shows up on _______ search
Did you know about LinkedIn Headlines
• Profiles with _____connections on LinkedIn show up in 2 -3 % of
profile keyword searches
• Profiles with ____connections show up in 85 -90% of profile
keyword searches
Manage skills & Expertise
Endorsements
Optimize Secret #2: Past position (s) Titles
Advanced tip: Join 45 – 95 groups
Groups allow you to connect to target people
Groups allow you to message others in group
Groups allow you to search for careers
Advanced: Join 45 - 95 groups
Groups allow you to follow others in group
Groups allow visibility to millions of connections
Groups allow you to demonstrate your expertise
Advanced Strategy : Company Follow
Advanced People Search
Boolean People Search TermsBoolean searches - The site doesn't support wildcard searches, but you can
use advanced search operators and Boolean logic. You can also use these
Boolean search types to refine your results:
Quoted searches - For an exact phrase, enclose the phrase in quotation
marks (e.g. "product manager").
NOT searches - To exclude a particular term, type that term with an uppercase
NOT immediately before it (e.g. NOT computer).
OR searches - To see results that include just 1 of 2 or more terms, separate
those terms with an uppercase OR (e.g. sales OR marketing).
AND searches - To get results that include 2 or more terms, you can use the
upper-case word AND as a separator (e.g. manager AND director). Note:
You don't need to use AND. If you search 2 or more terms, you'll
automatically see results that include all of them.
Parenthetical searches - To do a complex search, you can combine terms
using parentheses. For example, to find people who have "VP" in their
profiles, or have director AND division in their profiles, type: VP OR (director AND
division).
Advanced Searches and Techniques
• (“business analyst” OR “systems analyst” OR “system analyst” OR “functional analyst”
OR “requirements analyst”)
• (develop OR developer OR developed OR developing OR development OR develops)
• (“big4” OR “big 4” OR “big four” OR deloitte OR “kpmg” OR “pricewaterhouse” OR
“pwc” OR Ernst OR “E&Y” OR Accenture OR Andersen OR “grant thornton” OR
“crowe horwath” OR “BDO” OR mcgladrey OR “coopers” OR “lybrand” OR “public
accounting”)
• ("controller" OR "accounting manager") ("SAP" OR "peoplesoft" OR "oracle" OR
"hyperion" OR "HFM" OR "JDE" OR "jd edwards")
• ("SFAS" OR "FASB" OR "SAS" OR "SAB" OR "FAS" OR "FIN" OR "IAS" OR
"PCAOB" OR "SEC" OR "revenue recognition" OR "accounting research" OR
"technical accounting" OR "purchase accounting")(accounting or accountant or
auditor)
• Character string – over 1000 characters – free account
• Recruiter account – over 3000- characters
©Bruce Bixler [email protected]
Advanced Searches and Techniques
©Bruce Bixler [email protected]
Saved searches for free accounts is 3.
Note: Saved search alerts are discontinued after 30 daily
emails, 12 weekly emails, or 12 monthly emails. To start
receiving the emails again, click the Edit icon and then
click the green Okay icon.
Advanced Searches and Techniques
• Your Skills section is often criticized or trivialized because anyone can endorse you for a skill - but that is not the point. Skills have value (whether you have 1 endorsement or 99) and now could heavily feature in searches by employers who don’t know how to run complicated searches.
• A job seeker’s networking efforts have also become more important as the searches will return results on whether candidates are connected to people in the employer’s company and if they Follow the company.
• Action: The first step a job seeker can take is to visit the profile of an industry peer at a company you would like to work at and see what Skills they have listed on their profile.
©Bruce Bixler [email protected]
2016 LinkedIn Updates:
Messages, Groups, and Skills
©Bruce Bixler
• Job Listing • Hands on development of online, email, and text-
based marketing strategies and campaigns to
achieve planned organic growth, client retention,
and cross sales goals.
• Working with the line of business managers, evolve
the overall content of firstmidwest.com to ensure
that it is dynamic, constantly updated, and
consistent with other communications.
• Create and execute a strategic plan to expand the
Bank's email marketing capabilities and
effectiveness.
• Help define social media strategy to meet the
bank's objectives. Execute on that strategy over
time.
• Optimize page design using A-B testing.
• Plan for internal advertising rotation to ensure
optimization of ad space within our site.
• Assist in the development of online advertising to
promote brand and product/service awareness and
drive traffic to our website.
• Provide guidance to agency recommendations on
search engine marketing.
• Serves as a thought leader for the bank in the
online marketing space by researching and
analyzing relevant market trends and makes
recommendations to executive management.
• Your Profile• Led development of online, email, and text-based
marketing strategies and campaigns to achieve
planned organic growth, client retention, and cross
sales goals.
• Working with the line of business managers, evolve
the overall content of firstmidwest.com to ensure that
it is dynamic, constantly updated, and consistent with
other communications.
• Created and executed a strategic plan to expand the
company’s email marketing capabilities and
effectiveness.
• Helped define social media strategy to meet the
company’s objectives. Execute on that strategy over
time.
• Optimized page design using A-B testing.
• Planed for internal advertising rotation to ensure
optimization of ad space within our site.
• Assisted in the development of online advertising to
promote brand and product/service awareness and
drive traffic to our website.
• Provided guidance to agency recommendations on
search engine marketing.
• Served as a thought leader for the company in the
online marketing space by researching and analyzing
relevant market trends and makes recommendations
to executive management
©Bruce Bixler [email protected]
Questions?
The NEW LinkedIn Profile
26
.Link to download SlideShare Presentation
And if you'd like to work with me personally to build your LinkedIn Profile you can find out more about the profile consultations by clicking below.
http://www.hobknobery.com/book-online
THANK YOU
THANK YOUContact Information
http://www.linkedin.com/in/brucebixler49
@BruceBixler49
Bruce Bixler
