Upload
robert-maria-vincent
View
462
Download
1
Embed Size (px)
Citation preview
4
PromoTAG• Turn a Profit
• In-Vehicle Advertising
• Professional
• Sensible Solution
• Dual Role
• Best Placed Advertising - IN YOUR CUSTOMERS‟ CAR
• Flexible - Useful
• Special Promotions
• Cross Promote Departments
• Community Ads
16
Building Blocks of Stories
Challenge Struggle Resolution
Get Their Attention
on Unexpected
Challenge
Build on Emotional
Experience
Galvanize
Response with Eye
Opening
Resolution & Call
to Action
17
Sources of stories
• Firsthand Experience
• Witnessed Experience
• Metaphor or Analogy
• Information Scenarios
• Books and Movies
• History
40
PromoTAG• Turn a Profit
• In-Vehicle Advertising
• Professional
• Sensible Solution
• Dual Role
• Best Placed Advertising - IN YOUR CUSTOMERS‟ CAR
• Flexible - Useful
• Special Promotions
• Cross Promote Departments
• Community Ads
45
Bryan
AldersonService Manager
Toyota of Fayetteville
555-555-2918
“PromoTAG is probably one of
the best things I‟ve ever done...”
... “Increased our service
business by 20 %”