Developing connections, brands, audience and content through marketing, social media and other efforts

Todd J. Clausen

!!

Building my brand with appearances !and community connection events!

!Social Media Club of Rochester!Rochester Young Professionals!Young Urban Preservationists!

WCMF- FM (96.5)!Rochester Institute of Technology!

Ad Council of Rochester!PRSA - Rochester Chapter!

WXXI-AM (1370)!ROC City Coalition (mayor debate)!

City of Rochester Department of Recreation!High Tech Rochester!

CloudSmartz Inc.!Rochester Downtown Development Corp.!

U-Lace!Tie-Not!

Rochester Museum and Science Center!Jon Schull, E-Nable!

St. John Fisher College!The College at Brockport!

Fleet Feet!Digital Rochester!

Helps others• New video series cross promoted

with WXXI for Matt and Beth!

• Coordinated Meet the Inventor Series with Sean Lahman!

• Organized, promoted community outreach for Bennett Loudon, Sean Lahman, Tom Tobin and Patti Singer!

• Implemented strategy to increase social media following of ROCNext and Business Desk by more than 10 percent.!

• ROC360 Tour guided walk with metro and business staff, Instagram integration

Shares knowledge• Presented on LinkedIn to D&C staff

for Social Media Week III!

• Moderated forum on social media for staff with local power users!

• Shares young audience and social trends on Facebook group page !

• Won award from St. John Fisher College for social media expertise!

• Presented to multiple college classes in use of social media (RIT, The College at Brockport, St. John Fisher College)!

• LinkedIn All-Star

Social media expert• More than 17,700 followers!

• Twitter: 10,700!

• Facebook: 2,100!

• LinkedIn: 2,200!

• Instagram: 830!

• Google+: 650!

• Vine: 315!

• Foursquare: 740

* Approximate figures

99 comments!

!Aquinas was big !

!Seven of my tweets generated

nearly 720 clicks to D&C content on October 29, 2014.

Source: analytics.twitter.com

My photo engaged on Facebook, 566 likes!

Young audience development• Developed key Entry Nester audience for use in Operational Plan

(interviews, marketing analysis)!

• Placed diverse group of young professionals on Editorial Board of Contributors, ROCNext and Young Professionals blogs, guest essays!

• Developed small business advisory panel for ROCNext!

• Parties on the deck for Amerks (marketing, sales opportunity)!

• My Young Professionals contacts have been used for articles (Millennials in workforce, Monroe200, ROC360 Tour)!

• Have helped many customers get their newspaper (Farmington reader)!

• Social tips have led to articles: Hickey Freeman, Sean Sanders back in jail, missing Greece man, Philip Seymour Hoffman, many others

1A CenterpiecesDigital Interactives

SEO and content promotion

Video production