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Social Recruiting Don’t Waste a Crisis Laurie Ruettimann

Recruitcamp: Don't Waste a Crisis

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social recruiting, unemployment, bankruptcy, careers, hr, recruiting, advice, financial crisis, debt, leadership

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Page 1: Recruitcamp: Don't Waste a Crisis

Social RecruitingDon’t Waste a Crisis

Laurie Ruettimann

Page 2: Recruitcamp: Don't Waste a Crisis

TODAY

We are at the end of a recession and the beginning of a new cycle.

Social recruiting is here—but it's not about overlapping new and emerging technology onto existing, broken recruiting processes.

It's about slowing down, stepping back, and rethinking the nature of work.

It's time to question everything including how we hire people, why we need employees, and who we ask to join our organization.

Page 4: Recruitcamp: Don't Waste a Crisis

4

THERAPY PLAN

What’s Everyone Talking About?

What Should We Talk About?

Our Messages to Job Seekers

Our Messages to Leaders

Our Messages to Recruiting & HR

Page 5: Recruitcamp: Don't Waste a Crisis

WHAT’S EVERYONE TALKING ABOUT?

Employee Engagement Employer Branding Social Media Policies Recruiting Software Risk Management Analytics & Metrics Twitter Facebook Blogging LinkedIn Work/Life Balance Employee Communications Wellness & Cost Reduction Compensation Leadership Development

Page 6: Recruitcamp: Don't Waste a Crisis

RETAIL THERAPY WRAPPED WITH A BOW

Link courtesy of April Dowling @ Pseudo HR

Page 7: Recruitcamp: Don't Waste a Crisis

Unemployment Bankruptcies Personal and National Debt Banking Crisis Educational Standards Housing Crisis Financial Reform Worker Safety Health Care Reform Business Ethics Foreign Trade Deficits Midterm Elections

WHAT SHOULD WE TALK ABOUT?

Page 9: Recruitcamp: Don't Waste a Crisis

WHAT SHOULD WE TALK ABOUT?

Bankruptcy is America

1. Medical Expenses 2. Job Loss 3. Poor/Excess Use of Credit 4. Divorce/Separation 5. Unexpected Expenses

Page 10: Recruitcamp: Don't Waste a Crisis

WHAT SHOULD WE TALK ABOUT?

The size of the national debt is now equal to 84 percent of the country's gross national product—the highest level since after World War II.

The credit-rating agency Moody's is hinting that the federal treasury's Triple A bond rating is in jeopardy.

Fed Chairman Ben Bernanke is warning that China, the United States' largest foreign creditor, may start charging higher interest rates.

[Source: NPR]

Page 11: Recruitcamp: Don't Waste a Crisis

HOUSING BUBBLE

– Foreclosures up in 1Q10

– Home buyer tax credit expires on April 30

– Foreclosures spread to more affluent communities

– Suicide, shame, and foreclosures

WHAT SHOULD WE TALK ABOUT?

Page 12: Recruitcamp: Don't Waste a Crisis

MESSAGES TO JOB SEEKERS

Social networking is a valuable tool to educate yourself, stay current, stay connected, and find employment.

Employment won’t solve your life’s problems.

Stop spending.

Stop consuming.

Don’t waste a crisis.

Change your life.

Page 13: Recruitcamp: Don't Waste a Crisis

MESSAGES TO LEADERS

Talent doesn’t exist in a vacuum. Everyone is impacted by the economic downturn.

Social media won’t fix a broken hiring process or failed business model.

Nothing turns away talent faster than failed leadership.

HR and Recruiting professionals are paid to do great work. Endorse those efforts. Don’t undermine it.

Page 14: Recruitcamp: Don't Waste a Crisis

MESSAGES TO HR/RECRUITERS

Hire someone. Today.

Stop talking about workflow, organization models, process maps, and technology.

Be relevant.

Establish credibility and expertise.

Cultivate logic. Be current. Operate with integrity.

Page 15: Recruitcamp: Don't Waste a Crisis

RIGHT NOW

We are at the end of a recession and the beginning of a new cycle.

Social recruiting is here—but it's not about overlapping new and emerging technology onto existing, broken recruiting processes.

It's about slowing down, stepping back, and rethinking the nature of work.

It's time to question everything including how we hire people, why we need employees, and who we ask to join our organization.