Resume and Writing Samples

Lauren Short Eugene, OR • [email protected] • Cell (541) 513-2139

EDUCATION University of Oregon, Eugene, Oregon Bachelor of Science in Journalism, Expected June 2011 Concentrations: Public Relations, Computer Information Technology, Communications 2006 Graduate of North Eugene High School [International High School] EXPERIENCE

• Social Media Practitioner 2003 - Current

• Facebook friends with +990 people www.facebook.com/shortlauren • Twitter following of +400 people www.twitter.com/laurenshort • LinkedIn connections of +130 people www.linkedin/com/in/laurenshort • Foursquare, Tumblr and WordPress user www.laurenshort.wordpress.com

NextStep ReUse, Eugene, OR Public Relations/ Social Media Specialist June 2010 – Oct. 2010

• Stay active on Twitter, Facebook and Foursquare for NextStep. • Write press releases. • Help brand new education program. • Write various styles of press releases • Add to decision making discussions for marketing direction • Assist with interviewing applicants for Marketing Director position • Help bring awareness to organization events • Nominate business for awards • Write radio public service announcements

Associated Students of the University of Oregon, Eugene, OR Jan. 2010 – April 2010 Elections Board Outreach Coordinator

• Supervised an elections campaign for 80 candidates • Promoted knowledge and interest of elections to entire student body, brought in UO’s highest voter turnout • Acted as a public relations representative for Elections Board, handled all electronic communication

University of Oregon Student Recreation Center, Eugene, OR June 2007 – Current Lead Lifeguard – Social Coordinator

• Supervise pool and patrons, enforce facility rules, prepare to act on an emergency situation instantly • Organize and plan all facility events for patrons and staff

Willamette Angel Conference, Eugene, OR April 2010 – May 2010 Publicity Coordinator Intern

• Helped promote events through Twitter and Facebook • Wrote blog posts for start-up businesses

Drs. Cassel and Boren MD Rheumatologists, Eugene, OR Aug. 2008 – Sept. 2009 Office Assistant

• Faxed all prescriptions, filed and maintained all patient charts • Handled office jobs in a fast paced working environment • Trusted to confidential documents and clients

KEY ACTIVITIES

• Allen Hall Public Relations • Table Captain and Class Rap Representative for Oregon Student Association and Oregon Voter’s Coalition • Alpha Kappa Psi Lambda Pledge Class President • 2009 LeaderShape Institute Ambassador and program graduate • University of Oregon Women’s Water Polo Team

SKILLS Computer: Twitter, Facebook, LinkedIn, WordPress, Tumblr, FourSquare, Photoshop, Wix.com, Basic HTML, Indesign, Keynote, Microsoft Word, PowerPoint Certifications: CPR, First Aid, Automated External Defibrillator (AED)

How to Best Sell Your Business Through Social Media

When trying to establish your start-‐up business, it is highly important to ensure that you are reaching potential

consumers through all available outlets. A great way to advertise to multiple audiences is through social media. Networking websites such as Facebook, Twitter, and by

even creating a blog on WordPress allow opportunities for you to instantly communicate new ideas, products, and events to just about everyone.

Though it may be understood that these are great tools

for promoting a start-‐up business, many still are unaware as to how to use these forms of social media to their advantage. According to an article1 by Chairman and Executive Director of Inc. Business Owners Lewis Schiff, it is important to set up your social media accounts to allow full leverage for search engine

traffic to maximize your business' visibility.

Schiff provides three suggestions to help increase visibility:

1) Use keywords and keyphrases. Make sure to clearly define certain topics, words, and ideas that you believe your potential customers may be searching online for.

2) Construct your website with high quality HTML. The easier it is to access your business's website, the easier it is to attract more potential customers.

3) Share content from other websites that you have found to be useful and beneficial for the development of your business. By passing on good information, your website can become a trusted source for advice.

Consumers favor companies that connect through social media and are more transparent about its actions. Online networking allows start-‐ups more chances to reach desired audiences. Make sure to take

advantage of these opportunities!

-‐-‐

1. http://ow.ly/1yPx6

Contact: Lorraine Kerwood Executive Director, NextStep Recycling

[email protected]

NextStep hosts its second annual ReArt Festival

Eugene – (Aug 3, 2010) NextStep Recycling presents its 2nd annual ReArt Festival in the Eugene Park Blocks, Sunday, Aug 8, 2010 from 10 AM to 6 PM. Pacific Northwest artists will showcase creations from jewelry to furniture -‐ all constructed from reused and recycled materials. Also in the works: Eugene’s

first ever Buggy Dash, a race of non-‐motorized and non-‐pedal powered crafts made from 75% repurposed materials.

ARTISTS: Above the Fold; Adornments by Lisa; Art O’ Cycle; Artful Aprons; Artists in Steel; Batty Bats;

Bloomingglass; Boozy Baubles; Chopstick Art; Coho Custom Cabinetry; Cute Girl Creations; Jessie Davis Does Art; Deb & Pandy; Dingle; Ex Libris Anonymous; Figments; Hammered Frets; Julia Garretson;

Kilnwerks; Jim King; Lap of Luxury Lap Desks; LizMar Designs; Lucid Dreamers; Neat-‐Arts; Olive Grand; One Sun Metalwerks; Paper Demon Jewelry; Jason Pickering Studios; Purse Knitty; reesikl; Rock Candy Art;

SEH! What Handcrafted Treasures; Something Nice; Tea and Squirrels; Therapy Bettye; Tiffany on a Stick; Transformations Glassworks

LIVE MUSIC: 10:00 am -‐ Telepathic Dumpster; 11:00 am -‐ Invisible Arts Project; 12:00 pm -‐ The Last Drags; 1:00 pm -‐ Soulicious; 2:00 pm – Jenny; 3:00 pm -‐ Stephan Nance; 4:00 pm – The Moonbox; 5:00 pm -‐

Jerry Zybach FOOD VENDORS: The Bliss Cart; Chic N Shack; Cousin Jack’s Pasty Company; The Divine Cupcake; Espresso

Zone; Kiwina’s Kava Bar; McKenzie Mist; Qdoba Mexican Grill LIVE ART: MECCA; Resurrected Refuse Action Team; NextStep Recycling; The Fountain Family a.k.a. Artists

in Steel; Kilnwerks; Face Painting by Debi Bennett; Ruby the Resourceress; and Habitat for Humanity NON-‐PROFITS: Habitat for Humanity Restore; S.A.R.A.’s Treasures; Sexual Assault Support Services;

Experience Works; Alvord Taylor Independent Living Services, Inc.; Habitat for Humanity; and Northwest Community Credit Union will be making bike-‐powered smoothies.

The ReArt Festival supports NextStep’s mission to provide access to technology and training to children and adults who have barriers to employment and education, as well as increase awareness about the importance of reuse and recycling within the community.

For more information about the ReArt Festival, please visit http://www.reartfestival.org.

NextStep Recycling: We provide technology and training to underserved children and adults, while protecting our

environment and community from hazardous waste. Since 1999, NextStep has accepted donations of hundreds of

thousands of computers and other electronic devices, putting thousands of pieces of equipment back into use in the community. Thanks to the work of more than 1700 volunteers providing 136,000 hours of service refurbishing

and recycling computers, we have redistributed over 20,000 computers and recycled more than 6.2-‐million pounds

of electronic waste. ###

Career

Resume and Writing Samples