Resume of Sahabuddin Ahmed Cell Phone : 01534523902, 01973364994 Land Phone : +88 02 58153176 Email : : handicabd@hotmail.com , Sahmed24@hotmail.com Present address : House # 77, Road # 3 ( Flat # 5B) Mohammadia Housing Ltd, Mohammadpur, Dhaka -1207, Bangladesh Objective : Lead the team to successfully operate independently for establishing an organization. Performance & growth is the only key performance indicator. Introduction : More than 20 years committed proven track record in Bulk Commodities (Sugar) FMCG,s (Beverage), RMG (Woven Garments) Sales & Marketing with DeshBandhu SugarMills Ltd, Crown Beverage Ltd, Coca-Cola, Pepsi–Cola world class brand. Establish short and long term sales strategies & ensure their effective execution. Set and achieve the yearly Business Plan target and optimum selling price through an effective management system. Plan, develop and implement an effective sales and marketing strategy. I am also Managing Director of 100% Export Oriented Woven Garments Factory. It’s my family Business since 2008. Personal Strength: Leadership development, Delegation, Coaching, Sales Training, Counseling, Negotiations Anger Management, Communication ability, Administrative ability Crisis management, Relation building ability, Self discovery.

Language Skills: English, Bengali, Hindi (speak) & Arabic (read)

Personal Information Permanent address : 37, Rajar Daworey (Behind Court-Kachari), Dhaka–1000, Bangladesh Fathers name : Late Ashrafuddin Ahmed Date of birth : March 1, 1963 Nationality : Bangladeshi Religion : Islam (Sunni) Marital status : Married (One son & one daughter) Passport number : R 0662528 (Bangladesh) National ID : 2695042765473 Education Qualification: Masters Degree in .Management from Dhaka University 1984 2nd Class Other Qualification 1 I C M A (Institute of Cost & Management Accountants of Bangladesh) 1st & 2nd Part Course completed in the year 1984 -1985

2 Completed Training course in 'Export Marketing' from BSCIC Training Institute. 3. IT Skill Ms Office- Word, Excel, PowerPoint. With sound knowledge of Internet & Email

Professional Experience: From 7th June 2007 – 31st Dec 2016 Employer : DeshBandhu Sugar Mills Ltd Designation : Asst General Manager (Sales & Marketing) Products : Bulk Sugar Reporting : Managing Director Job responsibilities: Pioneer sugar refinery in Bangladesh and is the first ever member of Refined Sugar Association (RSA) of London. This previously state-owned Sugar Mills turned private sector refinery kicked off its operation under its new management in 2002. Since then, Deshbandhu Sugar Mills Ltd. remains the apex sugar refinery with its world class product quality and packaging. The success of Deshbandhu Sugar Mills Ltd. has crossed the borders and brought another laurel for Bangladesh by pioneering the country’s first ever export of sugar in to France under EBA initiative which they followed in later years as well. From the very beginning of Sugar Marketing I start my carrier as a Marketing Manager. Continuously monitor market development and review the sales and marketing strategies, to log opportunities to penetrate new market, meet and enhance the sales target. Plan, direct and control the after sales support staff to ensure that the product meets customers expectations (quality, quantity and timeliness). Develop, plan and implement media plans, advertising and promotion activities. Plan, organize and co-ordinate all corporate events, press conferences, road shows, exhibitions and product launch. Execute PR activities to promote marketing objectives in accordance with company’s strategies and directions. Building brand awareness and image through highly targeted marketing and customer relationship building activities as well as network expansion.

From 20th October 2003 – 14th September2006 Employer: Crown Beverage Ltd (An Enterprise of Jamuna Group), Products: Malt Beverage, Brand name Crown Designation: Regional Manager, Reporting: Director Sales & Marketing Job responsibilities: Regional Head of sales & distribution function directly responsible for all aspects of sales of Crown branded products with the maximum availability ,Planning & implementing sales strategies, forecasting sales. From 11thMay 1999 – 10th April, 2003 Employer: Coca-Cola Bangladesh, Bottler Abdul Monem Ltd Products: Coca-Cola, Fanta, Sprite, Sunfill, Kinley Designation: Regional Sales Manager, Reporting: General Manager, Franchise Job responsibilities : Regional head of Sales & Distribution function Directly responsible for all aspects of sales of Coca-Cola branded products with the maximum availability ,Planning & implementing sales strategies, forecasting sales with the objectives and device activity plan to achieve targets, Appointment of distributors, Managing Sales & Administration of Distributors, Fat-dealer , Retailer Developing and implementing Sales Promotion program & From 26th April 1992 – 9th May 1999 Employer: Pepsi-Cola Bangladesh, Bottler Bangladesh Beverage Industries finally Transcom Beverages Ltd Designation: Sales Manager (TDM), Reporting: National Sales Manager, Products: Pepsi, 7up, Mirinda, Slice Job responsibilities: Operating regional Sales, Distribution & Marketing related to activities of Pepsi-Cola. Work out & implementing sales strategies, campaign and dealing with customers & distributors to lead a stimulated sales team through on job training, motivation to achieving sales target with growth. From 6th February1990 – 28th November 1991

Employer : A P (Dhaka) Ltd (A leading cosmetics, food & herbal medicine company) Designation : Area Sales Manager Reporting : Marketing Manager Products : AP Honey, AP fairness cream, AP15 Hair oil Job responsibilities : Managing sales team to achieving sales target Distribution planning management & sales administration and also managing direct sales. From 24th March 1985 - 26th April 1987 Employer : Bangladesh Tobacco Company Ltd (B.T.C.) recruited by Bitopi Advertising Designation : Sales Assistant Reporting : Area Manager Products : Gold Flake, Wills, Capstan, Bristol, Scissors, Star, Pilot, King Stroke. Job responsibilities : Retail out-let séances, Pilot 20’s soft pack launching, Blend survey. Personal Professional Experience: From 1st January 2011 Employer : HANDICA (BD) LTD Designation : Managing Director Products : Woven (Top & Bottom) Reporting : Chairman Job responsibilities: HANDICA (BD) LTD 100% Export Oriented Woven Garments Factory. It’s a Bonded Factory with BGMEA Membership. It’s a two line factory with Cutting to finishing. It can produce monthly 20000-25000 Pcs garments depending on style. This is my Family Organization I am Managing Director of this company. Besides my professional job I am accountable for this small archiving

BUYER`S NAME PRODUCT EXPORTED EXPORT COUNTRY

INTERNATIONAL CLOTHERS-CANADA DENIM CAPRIS,DENIM LONG PANT CANADA, Toronto

LALTEX GROUP-ENGLAND MEN`S GILLET PADDING VEST U.K-LANCASHIRE

CONTEX APPAREL- CANADA PARKA JACKET,TRENCHCOAT,SKI-PANT,PULLON PANT CANADA. Montreal

FICOSA S.R.L-SPAIN LADEIS LONG SLV SHIRT SPAIN- Barcelona

LOUIS PARIS LTD-U.S.A DENIM GIRLS WOVEN ROMPER,GIRLS JUMP SUIT.ETC U.S.A,NEWYORK

MAYZ CORPORATION-U.K CHINO`S SHORT,TWILL LONG PANT,DENIM JKT U.K-MANCHESTER SOUTHPOLE DENIM BOMBER JACKET USA

Training Attend a. Name & Subject of the Training Program: Retail Out-let Survey, Date & Period: April 1-8, 1985 for, 8 Days Venue: Bitopi Advertising Ltd Office, Training Organized: Bangladesh Tobacco Company Ltd, Training Conducted By: Mr. Zahangir Kabir (Area Manager Dhaka) BTC, Mr Shafiquzzaman (Marketing Executive) BTC b. Name & Subject of the Training Program: Market Survey, Date & Period: January 20-25, 1985, 5 Days Venue: Bitopi Advertising Ltd Office, Training Organized: Bangladesh Tobacco Company Ltd Training Conducted By: Mr Habib Sttar Marketing Manager BTC, Mr Zahangir Kabir (Area Manager Dhaka) BTC Mr. Shafiquzzaman (Marketing Executive) BTC c. Name & Subject of the Training Program: Managing Indirect Distribution& Sales Execution Excellence Date & Period: December 20-25, 1997 5 Days, Venue: Bangladesh Beverage Industries Ltd, Corporate Office Training Organized: PEPSI COLA International, Training Conducted By: Chitra Talwar, Executive Director, Customer Development, Tanmaya Vats. Executive Vice President, Customer Development PEPSI COLA International d. Name & Subject of the Training Program: Sales Management Date & Period: January 12-23, 2001, 12Days, Venue: BMDC Chittagong, Training Organized: COCA –COLA Far East LTD & COCA –COLA Sales Academy, Training Conducted By: Mohit Mukherjee, Training Expert, NIS Sparta India Limited e. Name & Subject of the Training Program: SWEEP Training Program (Sales Team Wining Trough Excellence Execution Professionally) Date & Period: Dec 20-27, 2002 7Days Venue: Hotel Sea Gull ,Coxsbazar Training Organized : COCA –COLA Far East LTD Training Conducted By : Mr. Khaled Raja Bishowas ,Business Development Manager CCFEL , Mr Momtaj Arrief Khan , Operation Manager CCFEL . Referee: 1.Mr. Momtaj Arrief Khan, Operation Manager, Unilever Bangladesh Limited, ZN Tower, Plot # 2, Road # 8,Gulshan – 1, Dhaka- 1212 Bangladesh Tel: +8802 9888452, e-mail: arifkhan@unilever.com Referee: 2. Mr. Bashir Ahmed, Director, Training and Curriculum Development, NRECA International Limited An American company for rural electrification consultancy House# 35, Road # 100, Gulshan, Dhaka. Bangladesh, Phone: 8823302, 9881035 ext- 161 and 163 e-mail: info@nrecabd.com bashir.ahmed@nrecabd.com

(Sahabuddin Ahmed)