Sales Presentation - Shushanik Khachaturian

A WINNING PARTNERSHIP

Shushanik Khachaturian

[email protected]

INTRODUCTION

• The purpose of this presentation is to demonstrate how ESPN's winning reputation can help perpetuate Verizon's consumer base, brand loyalty and customer satisfaction.

AGENDA

• Verizon’s goals• Verizon’s challenges• Opportunities and Solutions• Summary• Conclusion & Next Steps

MARKETING & ADVERTISING GOALS

• Verizon wants to grow its customer base from the 87 million nationwide users, specifically targeting upwardly mobile young professionals.

• Verizon wants to increase customer's brand loyalty. • Verizon wants to increase customer satisfaction.• Verizon wants to continue to maintain it's status as

America's most reliable network.

MARKETING & ADVERTISING GOALS

• Verizon wants to become more competitive in the smart phone market

CHALLENGES

• Continuing to stand out against the marketplace as the most reliable network

• Effectively and efficiently reaching target market• Competing with other companies that offer exclusive

content to customers• Remaining competitive in a field with rapidly evolving

technology

OPPORTUNITIES & SOLUTIONS

• ESPN can offer Verizon its upstanding reputation of being #1 in Sports Media


• ESPN can offer Verizon an audience that upholds brand loyalty

57% of men use ESPN media in an average week

81% of Avid Fans use ESPN media every week


• ESPN.com can offer Verizon access to its target market of upwardly mobile young professionals. o ESPN.com has 23.7 monthly visitors

Men: 79% Men 18-34: 31% Median Age: 34.7 Median Salary: $80,815 Broadband usage: 97%


• ESPN can offer exclusive content to Verizon o Build on the success of the

Verizon and ESPN MVP appo Outside of the MVP Program,

there are many exclusive content opportunities for Verizon

Verizon App Store


• ESPN will offer Verizon the exclusive Fantasy Baseball App for Smart Phoneso The winning combination of America's most reliable

network and the #1 name in Sports Media will be sure to win new customers and increase the satisfaction of existing ones

o This app will differentiate itself from other Sports Fantasy apps with further exclusive content


• ESPN will offer Verizon advertising for the company as well as the exclusive Fantasy Baseball App on not only ESPN.com, but ESPN's Mobile MVP and other cellular outlets.

• Verizon will have the opportunity to highlight this added value application in their stores across the country and in their online mobile app store

BANNER AD PAGE--ESPN home

BANNER AD PAGE--MLB home

BANNER AD PAGE--Fantasy home

BANNER AD PAGE--Fantasy Baseball

SUCCESS CASE STUDIES




SUMMARY

• ESPN.com will offer Verizon prime access to its target market

• ESPN.com will help increase Verizon's brand loyalty and customer satisfaction with an exclusive Fantasy Baseball Application for Verizon Smart Phones

CONCLUSION & NEXT STEPS

• ESPN.com and Verizon Wireless will expand on their already successful partnership by developing an exclusive Fantasy Baseball app for Verizon phones and advertising the app and Verizon Wireless on the ESPN.com homepage, Baseball homepage, Fantasy Sports homepage, and Fantasy Baseball homepage

Thank You!

Career

Sales Presentation - Shushanik Khachaturian