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Presentation given by Mitty Chang and Holly Ransom at the 2013 Rotaract Preconvention in Lisbon, Portugal. Solomon Victor was unable to attend the live presentation but aided in the planning of the presentation.
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THE SECRETS TOSUCCESSFUL MEMBERSHIP
Presented by Mitty Chang (USA), Holly Ransom (Australia), & Solomon Victor (India)
a workshop everyone needs to hear
STEP ONE:THE ICE
ICE BROKEN.NOW FOR INTROS...
STEP 2:PURPOSE
STEP 3:EXPECTATIONS
STEP 3: EXPECTATIONS• Agree to our roles• Silence your phones• Respect others• Actively participate• Take detailed notes• Be concise & efficient• Continue discussion beyond this workshop
STEP 4:EXECUTION
ON RECRUITMENT:FINDING YOUR AUDIENCE
QUESTION:“DOES YOUR CLUB HAVE A
MEMBERSHIP CHAIR?”
THE SECOND RULE OFHEALTHY CLUBS:
“ALWAYS RECRUIT.”
ON RECRUITMENT:PLANTING THE
S.E.E.D.S. OF MEMBERSHIP
ON RECRUITMENT: PLANTING THE S.E.E.D.S. OF MEMBERSHIP
1. Specify2. Educate3. Execute4. Debrief 5. Save
ON RECRUITMENT:TACTICS
ON RECRUITMENT: GETTING THEM IN THE DOOR
Does your club maintain an accurate and updated membership database?
ON RECRUITMENT: GETTING THEM IN THE DOORGetting them in the door:• In-person flyering• Posting flyers or posters• Online community groups such as Meetup.com• Interest Events (kickoff night, recruitment days, etc.)• "What is Rotaract" Networking Cards with club info• Wear Rotaract paraphenilia (i.e. shirts, jackets, hats, stickers, etc.) • Social media• Word of mouth• Local media
ON RETENTION:IDENTIFYING THE PROBLEM
SO,“WHY DO PEOPLE LEAVE?”
ON RETENTION: IDENTIFYING THE PROBLEMCommon Reasons People Leave• Lack of interest in events• Lack of events• Lack of commitment or involvement• Events & meetings become chores• Not feeling connected globally• Unresolved interpersonal conflicts between club members• Relocation due to work or school• False advertisement
LET’S ANALYZEHOW WELL YOUR CLUB IS DOING
Please take out something to write/record with.
HOW WELL DID YOUR CLUB DO?LET’S DEBRIEF.
Tally up your numbers!
ON RETENTION:OUR STRATEGYMore like the golden rule.
ALWAYS HAVE FUN.
ON RETENTION:TACTICS
Here comes the good stuff!
ON RETENTION: TACTICS• Door Greeters
• Buddy system
• Orientation packets
• Create an official induction ceremony
• Provide immediate feedback to members
• Plan fun, interesting events and adventures that members want to participate with
• Plan your events at least three months in advance, whenever possible.
• Release quarterly calendars of upcoming events.
• Hold quarterly "Members Lock-in"
• Hold an annual or biannual members' retreat (camping, etc.)
• Join other Rotaract and/or Rotary clubs for their service events or fellowships
• Speed friending sessions
• Personally connect with as many members as you can.
• Larger clubs can employ a "family" system to encourage closer bonding
• Raffle prizes, giveaways, & Rotary trivias
REMEMBER TOALWAYS ASK
YOUR MEMBERSfor their feedback.
Ultimately, communication is the key to all successful organizations.
NOW, IT’S TIMEFOR STEP 5:YOU get to present!
HA. Oh how the tables have turned.
THANKS EVERYONE!KEEP THE DISCUSSION GOING!
Feel free to connect with us later
MITTY [email protected]
@MITTYCHANG
HOLLY [email protected]
@HOLYRANSOM
SOLOMON [email protected]
@SOLOMONCAPTURES
