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REAL ESTATE YOUNG LEADERSHIP PROGRAM
BUSINESS AND PROJECT MANAGEMENT
Dec 2015-11th ,12th &13th Oct
IREF Credentials
Institute of Real Estate and Finance□ Pioneer into Real Estate focused education□ India’s No.1 Real Estate learning platform□ Tie-up with Symbiosis to provide certification courses
Incorporated in 2013 & trained over 500+ Real Estate Professionals
Worked with Real Estate Corporates like TATA Housing Mumbai, Trimurty group, Bhumi group Mumbai, NAREDCO, NSDC UDAAN project
Association with industry expert faculties to impart practical & usable training
SYMBIOSIS(SIMS) Credentials
Proposed Program Overall 10 modules covered in 10 sessions. Methodology
□ Interactive explanation of concepts (use of video clips, examples and case studies)
□ Group/Individual activities during the session like Role play, marketing and sales campaign preparation, etc.
□ Module Test at the end of every module Certification
□ Online Certification test at the end of the course□ Certification Title: Real Estate Project/Business/Sales Management□ Jointly provided by IREF and Symbiosis
Module1 – Introduction to Real Estate
Real Estate business cycle & stakeholders Role & responsibilities of different stake holders Terminologies used in Real Estate Overview of Real Estate Market Introduction to Branding, Marketing & Sales
Module 2 – Project Management
Introduction To Real Estate Project Management Project Management Process Groups & Knowledge
Areas Integration Management : One View For Project
Success Scope Management : Delivering Promise
Module3 – Traditional Marketing
Traditional Marketing techniques Lead Generation Vastu Brochure & Cost sheet
Module4 – Digital Marketing
Online Marketing channels Customer targeting &Understanding customer
behaviour CRM Upcoming technology
Module5 – Real Estate Sales
Understanding Sales cycle Customer Handling Techniques to be effective salesman Managing Property exhibitions
Module 6– 3P Selling techniques
3 Point selling technique Sales pitch videos
□ Indoor pitch (bedroom, kitchen, living room, etc)□ Outdoor pitch (Swimming pool, amenities, etc)
Module 7 – Customer Service Mgt
Habits of highly effective people Communication skills Presentation skills Business etiquettes Customer service management
Module 8 – Negotiation skills
Effective listing Emphatic conversation Assertive communication Finding Win-Win during negotiations
Module9 – Home Loan
Process of home loan Home loan lead generation & closure Skill requirement from home loan counsellors Loan against property Home loan income tax planning
Module 10– Legal
Various Property Laws & recent amendments Documentation in Real Estate
□ For example 7/12 extract, mutation entries, title report, etc
Responsibility of Sales person in legal matters
Faculty
No Trainer Name Education Year of Experaince Area of Tarining
1 Mr.Abhay Kumar BE ,MBA,MLL 11 Real Estate Sale & Marketing
2 Chetan Thakre BE ,MBA,PMI 20 Project Management,Negotation Skill
3 Suresh Malkani BE,PG 30 Real Estate ,Service Management
4 Yogesh Akolkar BE,PG 15 IT,Internet Marketing
5 Mr. Prashant Maharaj Bsc,PG XLRI 9 Real Estate Law and Finance
6 Dr. Pravin Kumar Bhoyar PHD 10 Genral Management
7 Rahul Patil BA 8 Home Loan
8 Vinit Vyankatesh Deo CA 10 Real Estate Finance
9 ShamSundar Mphil 12 Real Estate Sale & Marketing
