1. #HIRINGVIATWITTER Presented by Tom Gimbel, President and CEO of LaSalle Network

2. SOURCE OF

3. TWITTER = SCREENING TOOL Helps evaluate a candidates: Communication style Personal vs. professional You vs. u Involvement Retweeting, conversations Professionalism Picture, Twitter handle, etc. Overall personality/culture fit

4. ACCESS TO IMMEDIATE RED FLAGS Critic or creator Collaborative, team player Sharing confidential information Negative comments

5. EVALUATING WORK ETHIC Subtle clues about job applicants work ethic: Positive personality and organizational fit Profile supported their qualifications References from others on profiles Extracurricular activities

6. Ask yourself: Showing passion for their field? Passing along useful articles? Sharing original insights? Are they curious? Are they involved? TO MAKE THE RIGHT HIRE

7. READING BETWEEN THE CHARACTERS Whats in a tweet?

8. APPLICANTS ARE SCREENING YOU

9. BUILDING YOUR PAGE Twitter Handle: First, last name Photo: Headshot Description section: Title/position Unique, appealing description of company Link to company website

10. BUILDING A FOLLOWING Need to build credible following to be followed Search for people, dont wait to be found

11. SEARCH.TWITTER.COM Specific industries, titles/positions, locations, keywords, etc.

12. WHO TO FOLLOW? Be strategic Hiring managers/recruiters can be direct sources to candidates Each connection is a gateway to larger applicant pool

13. TWEETING 101 Twitter gives hiring managers: A free, public platform Limitless space to share in real time: Company news Research/data Jobs

14. MENTION @mention contacts in tweets Features your name on their feeds, builds your credibility Dont bombard contacts with quantity, aim for quality interactions Everyone loves recognition

15. RT @USERNAME

16. #USEHASHTAGS Attracts the right people Categorize your tweets to be searchable Depends on nature of the tweet Company info, job posting, industry news Tweets with hash tags are 2X more likely to have interaction Use a maximum of 2 hash tags

17. INTERACTION Retweet interesting industry information Be involved in relevant conversations Join chats Initiate discussions Pose & answer questions

18. TWEETING JOBS 140 characters job pitch Be direct, concise 120 characters so nothing is cut when retweeted Whats sexy about the job? Link to the full job description by including a shortened link

19. PULL IN, DONT PUSH OUT Make tweets consistent, generate followers organically Dont sporadically tweet only when posting a job opening Attract both passive, active job seekers Repeat tweets throughout the day Best time to tweet? Monday Friday 9 am to 3 pm Avoid posting: After 8 pm Monday Thursday After 3 pm Friday

20. BECOME A THOUGHT LEADER To become the industry expert, tweet:

21. KEEP THEM FOLLOWING Keeping followers = keeping referrals Be engaged in conversations Stay active Tweet often, but not in bursts Follow your followers

22. THANK YOU