Caught Green HandedBy Amorette Aryee, Shriya Bhattacharya, Grace Ferguson,

Chantelle Kodua, Amanda Vasi

Background

Caught Green Handed is a part of Recyclemania

Acts as a digital student engagement competition

Project was brought to campus Spring 2015

Health Impacts

Paper: Releases methane gas when

rotting

Plastic: Chemicals may harm the body

E-waste: Combustion releases harmful

by-products

Environmental Impacts

Paper: 3rd largest industrial polluter

Plastic: Disrupts ecosystems and affects

systems

E-waste: By-products are not

biodegradable

Methods

Two week long process

Test Run Week

Flyers

Social Media Sites

Electronic Waste Drive Week

Electronic Waste Boxes

Trash for Treat Event

Tabling

Collection of Waste

Social Media and Event Outcomes

Facebook: 7.35 average likes per post

Center for Sustainability Instagram: 9.3 average likes

ImaScottie Instagram(2016 campaign): 42 average likes

ImaScottie Instagram (2015 campaign): 23 average likes

Snapchat: 8 followers

Trash for Treat: approximately 110 attendees

Electronic Waste Outcomes

Headphones: 9Speakers: 2 setsBatteries: 53Computer mouse : 2Light bulbs: 2USB cords/Chargers: 22Phone set: 1Face brush: 1Toothbrush: 1Electronic monitor: 1

❖ Weakness of the Campaign

➔Placement of the Boxes

➔Measure Trash for Treat Attendance

Evaluation

❖ Strengths of the Campaign

➔ SMART Objectives

➔ Measure Success

Survey

6. Did the social media posts motivate you to participate in the campaign? Why

or why not?

1. In your words, what is the mission of the #CaughtGreenHanded campaign?

2. Do you find that you recycle more than you did in the recent past? 3. Where do you take electronic waste to be recycled on Agnes Scott’s

campus?

4. Would you have to have an incentive in order to recycling

properly?5. Did you find that the electronic waste boxes placed at various

locations around campus encouraged you to recycle waste?

Conclusion

Our communication campaign was effective.

We were able to inform the student body about e-waste.

We made improvements from last years campaign, but there is

always room for more improvement.

Any Questions or Concerns?