Upload
360businessmarketing
View
1.020
Download
3
Tags:
Embed Size (px)
DESCRIPTION
The rules of marketing have changed. Nobody is sitting wating for your email, direct mail, advert or phone call. So what do you do? Get found, convert, devise differentiators, stand out from the crowd. Find a new way to market you company
Citation preview
Why do you need a lead generation strategy?
- The rules have changedTraditional marketing, such as advertising, direct mail and telemarketing are now becoming less effective.
Customers are becoming more sophisticated at blocking sales messages and can evaluate the products and services they need, on their own.
Your business needs to find new ways to:• Get found• Stand out• Engage • Influence• Sell more
Get Found Insight Sell MoreSEOPPCSocial Media Content marketingEmail marketingMobile marketingTelemarketing
Know your customers buying process
Track responses to outbound marketing
Analysis of user behaviour & preferences
Deliver rich, relevant & personalised content
Engage via Social Networks
Integrate e-commerce
Measure responses and track ROI
How do you execute a lead generation strategy?Step 1 –customer insight
Step 2 – get found with SEO
Optimize your web assets for SEO via key terms used by your target audience
Monitor and report on how & where customers found your web assets to focus marketing campaign activity
Step 3 – build your social profileSocial media is an extremely powerful web selling tool - just as long as you don’t use it to sell.
Your prospects use media such as Facebook, LinkedIn and Twitter to communicate with one another. They want to have conversations about the things they’re professionally interested in.
You need to be part of those conversations. We make it happen
So when your prospects are interested in buying products or services from your industry, you’ll be at the forefront of their minds. You’ll be a trusted, approachable and well-respected resource they already have a relationship with. So they’re much more likely to come to you.
Step 3 – build your social profile
Social Media Video Web
Step 4 – create remarkable content
If you say remarkable things, people will make remarks about you.
You’ll become well known.
And in a crowded marketplace, that’s a good thing to be.
We’ll create blogs for you that your prospects will talk about – because we’ll address the issues they’re most worried about.
Blog posts, emails, web landing pages, press releases, white papers, hints and tips, how-to guides, stories, pictures, video, audio, comments, chat, webinars, PowerPoint slides, cartoons, competitions, photos……and more.
Connect your content to your audience
Automatically connect with external channels & feeds; RSS, Twitter, FB & You Tube etc.
Create & manage blogs for each product/campaign to drive Content Marketing strategies into social & web channels
Step 5 – personaliseThe more you know about your prospects, the more you can match your offerings to their personal interests, concerns and buying cycles. That in turn means more sales.
With powerful data gathering and crunching, you can be very precise about this. 360 Connect enables you to track which page on your website initially attracted your prospect; which pages they visited subsequently; how long they spent on your site; and whether they returned.
They respond to your offer by visiting a landing page – again, personalised to their interests.
That’s why conversion rates are very high. It’s a hugely effective means of marketing – and it delivers trackable ROI.
Personalised promotions
Email templates – SPAM neutral
Web/Social Networking sites
Content Marketing – Press releases, blog posts & content seeding
Tailored & personalised emails + tracking
Recruit target users to join your social networking groups
Add value to targets via blog posts and link to social media groups
Seed messages via email & link to blog
Personalised promotions
Step 6 – integrate everythingOne of the biggest and most expensive problems in sales and marketing is information silos. 360 Connect eliminates them all.
Instead, multi-channel lead generation and lead nurturing mean that every lead is followed up in the most suitable way.
Email campaigns are tracked using user open and click receipts, so we know exactly when the prospect read your offer.
We combine this with data from personalised landing pages. If they visited, yet didn’t buy, we can find out the reason using telemarketing.
Our highly experienced telemarketers qualify interest and can either close the sale, pass it back to your sales team, or nurture the contact using email, callbacks and social media.
Integrate web and social media
Automatically connect with external channels & feeds; RSS, Twitter, FB & You Tube and feed into 360 Connect.
Create & manage tailored, campaign-driven landing pages/Microsites to capture & track activity & interest from marketing effort
Integrate email & telemarketing
Tailored & personalized, SPAM neutral emails with a call to action through to a web landing page
Telemarketers qualify interest and either close for a sale, pass lead to sales or nurture via email/call backs/social media
Email user open & click receipts are tracked and alert 360 telemarketers to call for lead generation or drives sales
Step 7 – Real-time analytics - ROI
Analyse traffic from 1st visit to win to prove marketing ROI, so that you can spend your marketing £’s wisely
Monitor how customers find you, where they came from and what they viewed
Insight into your competitor’s web success, so you know what they are doing well
Step 7 – Real-time analytics - ROI
A key advantage of 360 Connect is that you can prove it works.
Many marketing platforms are ‘hit and hope’. You devise a campaign... throw money at it... and hope customers come running.
But 360 Connect uses powerful real-time analytics to continually analyse results. As your campaign develops, it crunches more and more data. That means you can continually fine-tune every element, from an email’s opening offer, to a landing page’s conversion rate. If something’s not working, you can fix it – fast.
And if one element consistently pulls sales, you can immediately roll it out to other areas.
Are your conversations on LinkedIn attracting people to your site? You can show exactly which threads attract prospects – and set up similar questions.
Sell more to more people more often – for both direct and in-direct markets.
We wrap our multi-channel marketing services around our 360 Connect platform to deliver unrivalled return on your marketing investment.
This offers you:
• Joined up thinking not disparate, disconnected marketing and buying processes that are expensive to manage and offer less scope for return.
• A truly integrated and automated marketing and sales process within a single multi-channel marketing strategy
• Maximising the opportunity from online marketing – SEO/PPC/Social/Email with Integrated Marketing campaign management and telemarketing
Why work with 360?
Manufacturing Technology B2B
Some of our clients