Talent Acquisition Solutions:

Why Athletes?Why Athletes?

“Athletic participation produces personal traits and behaviors that enhance labor market productivity, and athletes acquire reputations that increase employer demand for their services off the playing field.”

The Impact of Participation in Intercollegiate Athletics on Income and Graduation’, published in The Review of Economics and Statistics, (Long and Caudill 1991)

Positive attributes developed through athletic competition

Average GPA 3.3 Average GPA 3.3

90% have a bachelors degree 85% are recent graduates

69% are willing to relocate (avg. distance 1380 mi)

Recruiting Playbook(Recruiting Solutions)

Online Career Board Diversity Initiatives Campus Branding Targeted Campaigns (email & text) Advertising Opportunities

Online Career BoardOnline Career Board

Unique Recruiter profile

Unlimited Job Posts

Unlimited Resume Search

Connection to Social Networks & Gen Y Candidates

Branding to Desirable Demographic

Targeted Email & SMS Text Campaigns

Employer Profile

Employers build a unique company profile that includes:

• Detailed Company Bio

• Ability to upload recruiting & branding videos

• Unlimited job posts

• Unlimited profile search

• Access to all social networking hubs within TheCorporatePlaybook.com

• Mass Email Manager

Over 55,000 AthletesFrom NCAA, NAIA & HBCU institutions have already built profiles &

posted resumes on TheCorporatePlaybook.com

Athlete Profile

You have unlimited search capabilities to view our network of current & alumni athletes. The athlete profiles include:

• Detailed Biography

• Resume

• Quick Facts & Stats (GPA, etc.)

• Video Resume

• Direct links to all athletes from their university

• Ability to instant message & save favorite profiles

Have your job postings & company updates relayed to The Corporate Playbook’s groups on leading social networks

Diversity Initiatives

•Diversity Search Partners

•Campus Diversity initiatives

•Diversity that exists organically in athletics

College Branding :

On-Site Campus Career Forums

•Campus Career Forums are industry specific, degree specific, on-campus university presentations that pair you directly with qualified & interested collegiate student-athletes.

•Targeted approach yields stronger results than standard campus career fairs

Targeted Recruiting

Employer Spotlights In Weekly Newsletter

Targeted Email Campaigns

Targeted SMS Text Messaging Campaigns

Employer Updates Distributed Through Social Media Affiliates

Advertising Opportunities

Advertising opportunities exists throughout the

network & include: prominent homepage ads, ads throughout the site &

company videos.

High VisibilityHigh Traffic

Engaged Audience

The Corporate Playbook delivers unparalleled results!

In 2008 30% of athletes who applied to jobs on

TheCorporatePlaybook.com were hired.

Source: CareerXRoads Sources of Hire Index 2008

4%1%

30%

www.TheCorporatePlaybook.com

TheCorporatePlaybook.com is the leading job board for athletesoffering the most employer tools

Leading Companies Use The Corporate PlaybookLeading Companies Use The Corporate Playbook

“I wanted to thank you again for continuing to grow the amount of people sharing their resumes on The Corporate Playbook, it has resulted in another

hire for ADP! I love speaking to athletes from your site, they tend to be a great fit for our culture.  Thanks again and keep up the good work!

Lisa Gebhard, ADP-Sales Recruiting Researcher

Employer Testimonial

“Guardian Life Insurance Company of America is a Premiere Sponsor with The Corporate Playbook and has been using their system for the last 6 months. I

have personally been working with their CEO, Chad Smith in getting this system integrated into my national agencies. This company is so easy to work with and the caliber of candidates is like nothing I have ever seen. So many athletes are

added to the site each and every week that no matter when you do your searches, different athletes show up each time.

Having worked in NCAA athletics for 6 years, I know what kind of employees and team players former athletes can be. I will take a candidate like that fresh off a college campus any day of the week!!!!! Athletes have the characteristics that companies of all shapes and sizes look for: determination, ethics, hard work,

knowledge, skill and an all around team player mentality. Also, with the relationships The Corporate Playbook have, we have been able to interview

former athlete candidates who have been in the workforce for 10 years and are just looking for a change.

I would hands down recommend this site to any recruiter looking to hire college athletes or to any former athlete looking to find a new and different profession”.

Dawn Dickinson, National Director of Recruiting Guardian Life

TestimonialsTestimonials"Without a doubt, high level, competitive athletes make very good employees and leaders in most cases. I would say individual sport competitors are the first choice because they have to get the job done on their own and in many cases without anyone else around to push them.”

Brad Swartout, Sales Director, MetLife

“I have found The Corporate Playbook to be a valuable tool for networking and recruiting. That fact that its a niche based tool has allowed me to strategically focus my searches. This helps in both quality of candidates and time efficiency. I have identified several strong prospects for Cintas and currently have two candidates in the interview process.”

Derrick Bates,Regional RecruiterNorthwest & Central Pacific RegionsCintas Corporation

To get started call 502-657-6378 or contact@thecorporateplaybook.com