Embed Size (px)
DESCRIPTION
Presentation give to the Colorado Association of Special Libraries (CoASL), part of the Colorado Association of Libraries (CAL), June 11, 2011, Denver, Colorado.
Citation preview
1© 2011 Social Information Group
Thriving in Tough TimesWhy special librarians
are perfectly positioned to own the future
Scott Brown
Social Information Group
June 11, 2011
CoASL Workshop
Denver, Colorado, USA© abet - Fotolia.com
2© 2011 Social Information Group
• Community
• InfoCitizen
• OrgIntel & entrepreneurship
• Thinking broadly: branding yourself
• What does it mean to own your future?
Some ideas
3© 2011 Social Information Group
com·mu·ni·ty
a unified body of individuals
an interacting population of various kinds of individuals in a common location
a body of persons of common and especially professional interests scattered through a larger society
joint ownership or participation
4© 2011 Social Information Group
Are we a community?
5© 2011 Social Information Group
How many communities are we?
6© 2011 Social Information Group
How are competitive intelligence (CI) communities unique?
7© 2011 Social Information Group
How are competitive intelligence (CI) communities unique?
• Sensitivity to sharing
• Split between professional and business connection
• Typically, hard to connect
8© 2011 Social Information Group
ExampleCI community on Ning: http://www.ci2020.com
9© 2011 Social Information Group
10© 2011 Social Information Group
11© 2011 Social Information Group
How are competitive intelligence (CI) communities unique?
• Sensitivity to sharing
• Split between professional and business connection
• Typically, hard to connect
• They’re NOT – there’s a passion for connection
12© 2011 Social Information Group
Why does this work?
Passion
Trust
NOT always directly work-related
New tools, same community dynamic
13© 2011 Social Information Group
InfoCitizen: What does it mean?
Transparency
Openness
14© 2011 Social Information Group
InfoCitizen: What does it mean?
Transparency
Openness
Integrity
Honesty
15© 2011 Social Information Group
Transparency
Openness
Integrity
Honesty
Participation
Inclusion
InfoCitizen: What does it mean?
16© 2011 Social Information Group
InfoCitizen: What does it mean?
Transparency
Openness
Integrity
Honesty
Participation
Inclusion
Quality
Service
17© 2011 Social Information Group
InfoCitizen: This is you.
18© 2011 Social Information Group
18
OrgIntelOrganizational Intelligence
19© 2011 Social Information Group
OrgIntel: Four approaches
• Searching for clues
• Finding the pulse
• Beyond the org chart
• Visibility & openness
19
20© 2011 Social Information Group
Searching for clues
• Who are the “content-hungry” people?
20
21© 2011 Social Information Group 21
22© 2011 Social Information Group
Finding the pulse
• Where are the conversations?
22
23© 2011 Social Information Group 23
24© 2011 Social Information Group
Finding the pulse
• Where are the conversations?
• Following the active users
24
25© 2011 Social Information Group 25
26© 2011 Social Information Group
Finding the pulse
• Where are the conversations?
• Following the active users
• The beauty of being Switzerland
26
27© 2011 Social Information Group
Beyond the org chart
• What can you find out?
27
28© 2011 Social Information Group
The org chart
VP
Director Director Director
Admin
CEO
VP VP VP
Admin
29© 2011 Social Information Group
The connection chart
30© 2011 Social Information Group
Beyond the org chart
• What can you find out?
• Social tools
30
31© 2011 Social Information Group 31
32© 2011 Social Information Group
Beyond the org chart
• What can you find out?
• Social tools
• Back to the org chart
32
33© 2011 Social Information Group
Visibility & openness
33
“Who else should know about us?”
“What else can we give you?”
Participation
34© 2011 Social Information Group
Visibility & openness
34
=
RELEVANCE
35© 2011 Social Information Group
Branding
36© 2011 Social Information Group
Branding
37© 2011 Social Information Group
Branding
38© 2011 Social Information Group
Branding
39© 2011 Social Information Group
What’s your brand?
40© 2011 Social Information Group
Professional branding
Vs.
41© 2011 Social Information Group
Intentional branding
42© 2011 Social Information Group
43© 2011 Social Information Group
Share slides in LinkedIn
Feed Twitter updates into LinkedIn
44© 2011 Social Information Group
Branding and social tools
Visibility, awareness, access
Layers of presence and visibility
Multiple access points to you
Reinforce YOUR brand
Demonstrate your expertise, knowledge, personality
Enhance opportunities and “serendipity”
Attract potential employers, partners and clients to you
45© 2011 Social Information Group
You take your brand with you –no matter where you go.
46© 2011 Social Information Group
Owning your brand – and your future
What are your passions?
What are your skills?
What do you want to learn?
What do you really want?
Where do you want to grow?
47© 2011 Social Information Group
So what’s next?
• How do you want to demonstrate your passions?
LinkedIn?
Blog?
Tweet?
Participate?
48© 2011 Social Information Group
Which is best for you? LinkedIn
“Resume or CV on steroids”
Connection is key
Blogs
Professional online journal
Content is key
Personal news feed
Connection, content and speed are key
49© 2011 Social Information Group
Owning your brand – and your future
MAKING yourself relevant
by DEMONSTRATING your passion
and your VALUE
50© 2011 Social Information Group
In summaryBe visible.
Be bold.
Your value is in your passion.
Your brand is bigger than your position.
51© 2011 Social Information Group
Questions/discussion
52© 2011 Social Information Group
Thank you!
Scott Brown
Professional and personal coaching
303-834-7553
Social Information Grouphttp://www.socialinformationgroup.com
303-834-7553
http://www.linkedin.com/in/scottrbrown
52
