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ACTION@LeslieBradshaw ||#InspirationIntoAction || @madebymany
turning inspiration into
(i.e., your professional “Step Two”)
STEP ONE:collect underpants
STEP TWO:
STEP THREE:
and/orcareer advancementstarting your own company
STEP THREE:
and/orcareer advancementstarting your own company
(with a commensurate financial upside)
Career Advancement’s“Step Two”
take stock
what have you accomplished?
how effective are you?
do people genuinely enjoy working with you?
do you have advocates at the senior level?
do you have the skills, network & social capital needed?
stock up
do great work, drive great outcomes
work smart
be a genuine joy to work with
seek advocates and be an advocate
skill up and give more than you take
specifics:the ingredients
kindness
strong reputation
effective collaborator talent network
domain expertise
reciprocal advisory network- role models- sponsors- mentors
discernment
vision internally networked
excellence
externallynetworked
consistency
social capital
timing
respect
opportunity
dependability follow-through great attitude
decisiveness
detailed further still:breaking down
the recipe
excellence consistency
dependability follow-through
yourwork productwork ethicsocial capital
kindness
discernment
vision
decisiveness
great attitude
effective collaborator
yourmindsetapproach
talent network
reciprocal advisory network- role models- sponsors- mentors
internally networked
externallynetworked
yoursquadRolodex
strong reputation
respect
opinion of youtheir
timing
opportunity
factorsexternal
Starting Your Own Company’s“Step Two”
plus…
honestfeedback
EMPATHY
unique solution to a mission
critical problem
press contacts
deep understanding of
technology + market forces
perseverance
B2B > B2C
resilienceyour health
your family
access to capital VISION fiercely accountable
a strong #2
Customer ResearchIdentify
OpportunitiesTest Propositions
(cycle n times)Supplementary
ResearchGet out in the field. Ask open-ended questions.
OBSERVE real behaviors.
Distill your findings. Extract out the opportunities. Let the data speak for itself.
Start with sketches + validate before moving on.
Don’t bias with friends.
Augment your learnings with market data, too.
Day Job Killer #2 Advisors Day Job
Unless you’re funded, keep this going. Reduces $ stress
+ keeps you learning.
Don’t labor over a cofounder or senior staff.
Get great executors.
Committed, diverse, connected. Give clear
remits. 2 yr vest / .25 points.
Unless you’re funded, keep this going. Reduces $ stress
+ keeps you learning.
Legals Operations BetaKPIs that Matter (to fund, scale)
Incorporate. Establish master docs (employment,
MSA, SOW, NDA, etc.)
Get a PEO. Benefits, payroll, etc. Best: Justworks* (disclosure - client).
Plan for initial release, capturing / interpreting
feedback (quant + qual).
Commit to the metrics that matter :
http://bit.ly/StartupKPIs
PLAN THE WORK, WORK THE PLANVA
LIDAT
EBU
ILDBU
ILD
continuous innovation
fail fastmitigate risk
in-market is everything
evidence > opinion
5 final thoughts
Plan the work, work the plan.
Your reputation matters more than your resume.
Anything of lasting value and impact takes time.
Master a domain before starting your own thing.
Neglect neither your health nor your family.
Plan the work, work the plan.
Anything of lasting value and impact takes time.
Your reputation matters more than your resume.
Master a domain before starting your own thing.
Neglect neither your health nor your family.
Plan the work, work the plan.
Anything of lasting value and impact takes time.
Your reputation matters more than your resume.
Master a domain before starting your own thing.
Neglect neither your health nor your family.
Plan the work, work the plan.
Anything of lasting value and impact takes time.
Your reputation matters more than your resume.
Master a domain before starting your own thing.
Neglect neither your health nor your family.
Plan the work, work the plan.
Anything of lasting value and impact takes time.
Your reputation matters more than your resume.
Master a domain before starting your own thing.
Neglect neither your health nor your family.
@lesliebradshaw
tinyletter.com/lesliebradshawStay Professionally Excellent:
Stay In Touch:
[email protected] linkedin.com/in/lesliebradshaw
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