Week 2 4 week leadership steps 4 & marketing materials

www.CrossroadsCareer.org

step 4 altitude

target opportunities


Prayer


../2012/Are-You-at-a-Crossroads-in-Your-Career.mov



Questions


Consider It Pure Joy (page 15)

“Consider it pure joy, my brethren, when you face trials of many kinds, because you know that the testing of your faith develops

perseverance. Perseverance must finish its work.” JAMES 1:2





Who needs most what You do best?

“As each one has received a special gift, employ it in serving one another as good stewards of

the manifold grace of God.”

1 PETER 4:10


6 Factors for TargetingPage 31


Occupations

O*Net: online.onetcenter.org/find

• What are a few careers that you might pursue?

• Career Direct


Employers

Industries at a Glance: www.bls.gov/iag

Other ways to find employers:

• Book of Lists

• Data.com


Locations

Best Places to Live / Work: www.bestplaces.net

• What factors play into your ability to relocate?


IncomeSalary Information: www.salary.com

• Research (get the facts)

• Also like Indeed.com

• Have two numbers in mind:

• Lowest or can’t afford to take the job

• What you would like

• Learn how to negotiate before the 1st phone interview


Platformpage 32

Employee-Contractor-Owner-Volunteer

• Many companies use contract / 1099 staff

• Which have you done before?

• Which are you considering?


Culture

Employer’s Operating Values

• What did you like or dislike about a previous company’s culture?

• What culture and values are important to you?


Target Opportunities ExercisePage 33


What You Do Best

Employers Need Most

Experiences

Abilities

Personality

Interests

Values

Spiritual Gifts and Calling

Occupations

Employers

Locations

Income

Platforms

Culture

Learn What Employers Need Mostpage 34

1. Informational Interviewing

2. Associations

3. Newspapers / Magazines

4. Websites


NextMarketing Materials

Personal Brand Statement

Resume

Elevator Pitch

Business Card

LinkedIn

Networking Guide

Cover Letter


Leaders


LeadersInformation Interviews

• Don’t call it an informational interview. Instead “asking for input or opinion”.

• DO NOT ask for a job or ask if they are hiring

• Have questions written before contacting

• Always ask

• What else should I know?

• Who else do you recommend I speak to?


Leaders• Find associations using Google:

<industry> association <state>

• Business Journal or equivalent

• Myth in casting a wider net (see illustration)

• Pull 5 job descriptions for use in identifying keywords / skills to emphasize in resume

• Teach them data.com


In a Limited Geographic Area

• Determine your geographic boundaries

• Get a map and list the zip codes

• Or Google zip codes for the cities


www.Data.com/connect (previously known as Jigsaw)


List of Companies


Using Data.com


Using Data.com



Using Data.com



Using Data.com


Using Data.com



Free Ends Here!


Crowd Sourcing


Using Data.com


ResourcesIf considering self-employment


Questions


step 4B

marketing materials





6 Factors for Targeting

Page 31


The 6 Steps


Target Opportunities Exercise

Page 33


What You Do Best

Employers Need Most

Experiences

Abilities

Personality

Interests

Values

Spiritual Gifts and Calling

Occupations

Employers

Locations

Income

Platforms

Culture

Learn What Employers Need Most

Page 34

1. Informational Interviewing

2. Associations

3. Newspapers / Magazines

4. Websites


Faith Based

• My steps have held to your paths; my feet have not slipped. – Psalm 17:5

• Kings [Employers] take pleasure in honest lips, they value a [person] who speaks the truth

- Proverbs 16:13

• Buy the truth and do not sell it; get wisdom, discipline, and understanding. – Proverbs 23:23


Faith based

• “Before I formed you in the womb I knew you, before you were born I set you apart” says the Lord.” – Jeremiah 1:5


Market Your Strengths• Identify a single Occupation/Industry

Focus on just one

• Marketing Material Development

...3….2….1

35, 37


www.wordle.net

Learn What Employers Want Most

Job Post Resume

34


Realize it takes more than a resume in today’s job market

• Resume

• Cover Letter

• Business Card

• LinkedIn

• Networking Guide

• Elevator Pitch

• More…


Discussion



Elements of Your BrandPage 35

• Audience:

• Value:

• Uniqueness:


From Elements Into Brand


Personal Brand Statement (PBS)

Detailed statement, 3-4 lines

Strong, core statement that differentiates you

Must include audience, value, and uniqueness

Example:

Engaging cutting edge technologies to advance

corporate-wide initiatives to expedite manufacturing

processes and achieve aggressive revenue growth,

cost-cutting objectives, and profitable margins.


Tag Lines

When it absolutely, positively has to be there overnight


Discussion


Elevator Pitch


The Basic Elevator Pitch• Hi, my name is ____________

<Insert Name>

• I am a ___________________<Insert Title>

• I am known for ____________<Insert Tag>

• I am seeking a new position in ________<Insert Geography or Industry>

• But enough about me,

who are you and what do you do?


Discussion


Today’s Résumé


New vs. Old Résumé

The Résumé is:

• Marketing document

The Résumé is not:

A historic document


Resume Styles

39-40

Chronological: When continuing in the same or similar career • List your work

experience in reverse chronological order, listing the most recent work experience first

• List accomplishments under each employer


39-40

Functional: Best when changing or re-entering a career• List talents in major

categories (service, sales, etc.)

• Briefly list experience –show company name, title, location, and dates only

Resume Styles


39-40

Combination: Aka Hybrid• Power of both

functional and chronological

• “Above the fold”

Resume Styles


Parts of the Résumé

• Header

• Above the Fold

• Previous Experience


Header Information• Name

• Phone

• E-Mail

• LinkedIn Address

• Second page: Name, Page 2

• Optional:

– Home / Mailing Address

– Certificates and Degree Acronyms


Above the Fold

• Get the reader’s interest

• “Read” in 8-12 seconds

• Summary vs. Objective

• Key Qualifications, Skills, Credentials

• Recent Graduates: include education


Key Qualifications• Serves as the Executive Summary

• Emphasizes credentials, skills &

experiences you have based upon the 5 job

descriptions

• Don’t just use a “pick list”

• Should be supported by the resume


Previous Experience

• Information to include:

– Company Name, Location, Dates

– Job Title / Position and Dates

– Job Description – Paragraph format

– Accomplishments (STARs) – Bulleted

format

• Education

• Anything relevant to getting the job


Tips• Use only 1 phone number, professional e-mail

address

• Do not need to preface phone or e-mail with title

• Get a new e-mail address if currently using AOL or hotmail

• Use Google Voice number to supplement out of state number


KeywordsWeave keywords throughout your entire resume:

Craft solid sentences with both action verbs and strong nouns

“Designed award-winning Excel certification training for 900 actuaries and statisticians"

Replace pronouns with the relevant nouns

"Certified in Microsoft Excel and use Excel daily for revenue audits"

35


KeywordsWeave keywords throughout your entire resume:

Put keywords in "context"

While a keyword section is useful, some search engine penalize the "lumping“ of excessive keywords together

Call out companies and clients by both the short and long names

Use variations of your keywords throughout the resume

35


Resume Tips

38

Use standard fonts, like Arial or Times New Roman – size 11

Keep it to 1 or 2 pages (3 if you have many publications, etc.)

A clear Summary, Headline or other Role indicator at top

Action verbs and strong nouns (keywords) – lots of them!

STAR statements – at least one for every job/role held


Resume Tips

38

1-inch margins are preferred…at least .65 of an inch

Check for format issues, grammar issues, spelling errors

Pick one date format and stick with it for every date used

Education at the end (except for new graduate or educator)

Use generic titles if specific job title is uncommon / confusing


Resume Tips

38

List active and relevant industry certificates after education

List job history back 8-12 years…not more than 15 years old

Once you have a good resume, work on a LinkedIn profile


Overall• File name

• File format

• One job per resume

• Spell out first instance of non-common

acronyms

• List items from most important to least

important


Order of Accomplishments

Most Least

Least


Overall• Consistent, complete, correct, and quality

– Spelling

– Grammar

– Font

– Format

– Spacing

– Bullets size and style & use of periods after

bullets

– Your name

– Indentation

• Include a cover letter as the first page


Don’ts

• Do not include a picture

• Do not add “references available upon request”

• Do not include personal information (martial status, children, politics, religion, etc.)

• Do not use pronouns


Don’ts

• Do not use colored paper

• Do NOT overdo font styles

• Do not include reason for leaving

• Do not send references or salary information

• Do not use company or industry jargon

• Do not use fluffy words


Discussion



Business Card

Covered on page 47 of workbook



Networking Guide



Cover Letter


Discussion



Profiles – LinkedIn as an Example

38

Enter a solid Summary to give the reader a quick understanding of who you are (no more than about 5-6 lines or bullets)

Enter a brief variation of the history section of your resume

Focus on successes, skills and accomplishments


Profiles – LinkedIn as an Example

38

Use one of the “applications” that LinkedIn offers to attach a document or presentation that shows off your skills

If you blog on topics related to your profession, provide a link to your blog

NO personal stuff

Professional headshot

Get 3-5 recommendations to start

More about LinkedIn in following Steps


Other

• Professional signature block on e-mails


Altitude ReviewIdentify a single Occupation/Industry

Marketing Material Development

This is not a 1-time eventWe are in the “Me, Inc.” generation, so develop a strategy to keep your career, resume, and branding current and engaging



Next Week

Step 5 – SearchingSeek to serve

Networking• Online

• In-person

And more


Leaders


LeadersGeneral

• Be sure all volunteers giving advise are trained on the new materials

• Be sure emphasis is not just on resume & LinkedIn

• We read left / right, top to bottom so what we read first is most important (dates therefore do not go left)


LeadersElevator Pitch

• Elevator pitch should not exceed 30 seconds and never be historic or say they are unemployed


Business Card

• Vistaprint.com

• Leave white space on business card for them to write; no glossy finish

• Some job seekers take running out of cards as a bad sign; it is good if they are doing it right

Leaders


LinkedIn

• Offer free headshots from a professional photographer

Resume

• Visually show progression within a company

Leaders


Questions