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Linda Austin, executive director of the Donald W. Reynolds National Center for Business Journalism, presents "What Do Editors Expect." For more information about Linda Austin or the Reynolds Center, please visit businessjournalism.org.
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What Do Editors Expect?
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•Executive Director, Donald W. Reynolds National Center for Business Journalism•Editor, Lexington (Ky.) Herald-Leader•Executive Editor, The News-Sentinel, Fort Wayne, Ind.•Managing Editor, News & Record, Greensboro, N.C.•Business Editor, The Philadelphia Inquirer
AustinLinda
mug
ExperienceTechnical skillsSoft skillsPersonal brand
From Clark Kent to…
ResumeCover letterWork samplesNetworkingInterview
And then, how do you get the job?
InternshipsJobsPage.comChipsQuinn.orgNewsfund.orgCampus media
Experience
Report/editWriteMultimedia skillsForeign language and multicultural skillsSocial media skillsComputer-assisted reportingSearch-engine optimization
Technical skills
InitiativeJudgmentTeamworkCuriosityWillingness + ability to learnEnthusiasm
Soft skills
IdentifiableSpecific promise of valueConsistent
Brand
Copious Notes blogTwitterFacebookLinkedInPersonal Web site
Personal brand: Rich Copley
Personal brand
Personal brand: www.richcopley.com
Personal brand
http://mindymcadams.com/tojou/2009/journalists-must-build-a-personal-brand-10-tips/
www.knowem.comSamples of your best work should be linked.Your real work experience should be easy to find and scan quickly.
Personal brand
Personal brand: www.laurenmichell.com
A mentor can be your editor, your
editor’s editor or a non-supervisor
who shows interest.
Breaking In
“No one-trick ponies need apply!"
Julie Engebrecht, Content Director,
Cincinnati Enquirer
ResumeCover letterWork samplesNetworkingInterview
And then, how do you get the job?
Name, address, phone, e-mail (not FoxyLady42@...)Objective – if not apparentLead with most impressive – education or experienceGo beyond job titles – countOne page – no errors
Resumes – who, what, when, where?
Regard it as a marketing brochureDo not repeat what’s in the resumeSell yourself
Cover letter – the why
1. I am a junior at Smarty Pants U, majoring in journalism…
Bland
Pick a cover-letter lede – Breaking In
2. I am currently looking for a summer internship in the print journalism industry and would like to be considered for such a position at your newspaper.
Wordy
Pick a cover-letter lede – Breaking In
3. Each day, Barb Shook carried an armful of shirts into the dry cleaner, where I was working the counter to pay for my journalism studies. Finally, I had to ask
Tell a story
Pick a cover-letter lede – Breaking In
4. In two summer internships, I have written more than 100 stories on everything from a murder-suicide to a tractor pull.
Experience
Pick a cover-letter lede – Breaking In
4. As editor of my campus newspaper, I hold the record for…
Experience
Pick a cover-letter lede – Breaking In
5. My experience at school and in a prior internship, as well as my knowledge of the area, make me a strong candidate for your job.
Direct approach
Pick a cover-letter lede – Breaking In
6. It’s been said you’re only as good as your last story. Let me tell you what that was for me.
Twist
Pick a cover-letter lede – Breaking In
7. There are few guarantees in life. I am one. Hire me, and you will not be disappointed.
Confident
Pick a cover-letter lede – Breaking In
8. All the hours I spent in journalism class didn’t teach me as much about reporting as the summer I spent driving a cab.
Autobiographical, interesting
Pick a cover-letter lede – Breaking In
8. I’ve been preparing for this job since I became a journalist – in the second grade.
Autobiographical, interesting
Pick a cover-letter lede – Breaking In
No more than 10Show a rangeOnline versions okayDo not shrink the type
Work samples – the how
Networking
http://businessjournalism.org/2010/02/25/networking-tips-for-better-business-stories-and-jobs/
Research the media outlet.Background your interviewer.3 STARs: Situation, Task, Action, ResultHave some questions.Thank you notes – one last marketing chance
Interview
