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Rock SolidOver 100 years of success and more than $55 million in annual salesThe Good LifeMore money, more benefitsWhat You Need, When You Need It Online sales & marketing toolsWe’ve Got Your BackComprehensive sales support
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What You Need When You Need It
Marketing Tools & Services
Vernon Value Proposition
• Rock SolidOver 100 years of success and more than $55 million in annual sales
• The Good LifeMore money, more benefits
• What You Need, When You Need ItOnline sales & marketing tools
• We’ve Got Your BackComprehensive sales support
Immediate Marketing Efforts
Getting you started• Client introduction mailer• New hire start-up kit with and supplier info• Vernon business cards• Vernoncompany.com email• AccountPro – online order management• ESP – research & presentation tool• Affinity Express – art services
Internet marketing
Personalized Vernon Website– 30,000 searchable products– Options to personalize
E-Mail Marketing
– Create and send your own professional looking email campaigns
– Online training resources and webinars
Vernon Value Offers– Sent weekly to
clients & prospects– Personalized with
your contact info– Short-term Vernon
exclusive offer– Builds name and
brand recognition
E-Mail Marketing
E-Mail Marketing
E-Newsletter– Monthly newsletter
for client & prospects– Personalized with
your contact information
– Focus: how promotional products help build brands
– Links to website
Vernon Catalogs
Exclusive Vernon Catalog Distribution– Exclusive Vernon products– 7 catalogs per year:
Apparel, Calendars, Gifts, Graphics & Seasonal Sale (3x/year)
– Personalization & direct mail option for each catalog
– Presale cost discounts– Additional copies available in our online
store
Direct Mail
Seasonal Sale Catalog– All items are on sale– Personalized with your
information– Direct mail option, you
provide list, we do the mailing
– Custom cover option– Personalized Digicatalog
included with direct mail
Direct Mail
Direct Mail Projects– Dimensional
marketing campaigns – Personalized – Turnkey – New project each quarter
Build Your Own Direct Mail– You choose audience, product, message– We package and mail
Program Marketing
• Online stores• Fulfillment services• Capabilities report• Program screening • Inventory management
Training & Education
National Sales Meeting– First-class education– Build camaraderie– Supplier networking– Latest industry trends– Awards & Recognition
Training & Education
Annual Circle of Excellence Incentive Contest– All-expenses paid vacation for two– 2011 - Orlando, Florida– Combined with National Sales Meeting– Performance-based– Earn trip based on incentive points
or commissions
Training & Education
• Vernon Mirror Newsletter– Education & recognition
• Webinars– Vernon & Supplier
education
• Voices of Vernon– Online tool to generate
ideas
Training & Education
Marketing Mentors– Gives voice to Account Executives – Elected by peers– Share fresh ideas– Helps improve effectiveness
Supplier Management
• Sell from nearly every supplier line • Preferred Supplier Program
– 3 tiers of supplier categories• 100 top lines representing every major
product category– Proven track record & relationships– Better service, better programs– Vernon-only special offers & pricing
Incentive Points System
PRODUCT LINES INCENTIVE POINTS
Vernon Exclusive Calendars & Vernon Graphics
12
Vernon Apparel & Vernon Exclusive Cutlery
9
Preferred Suppliers 5
Accommodation Suppliers 3
Request Suppliers & All Multiple Supplier Orders
1
Recognition, incentives, sales contests and more are driven by incentive points.
You earn points for every dollar of commission.
Marketing Tools At a Glance
E-marketingRatepoint service
Personalized website
Weekly E-specials
Monthly E-newsletter
Print CatalogsSeasonal Sale x 3
Vernon Apparel
Vernon Calendars
Vernon At Home
Direct MailTurnkey x 4
Build-Your-Own
OtherFulfillment
programs
Education
Marketing Mentors
Vernon Mirror
Customer Connect
Vernon’s exclusive business-building package
Helps you market to your customers & prospects professionally and consistently
Addresses two key problems:
1. How to create professional marketing tools with limited resources & time
2. How to develop an effective marketing plan using a variety of outreach methods
Customer ConnectCombines a number of Vernon’s best
marketing tools into one package!
• Personalized weekly e-mails• Personalized monthly e-newsletters• 3 seasonal print & electronic catalog mailings to your top customers• Marketing Fund to help you promote your business• ESP Online free for one year• RatePoint free for one year• Special 1st year bonus
A $6,500 value – FREE!Reach out to us today to see if you qualify.
Next Steps…
How Can We Help You Build Your Business?
Get More Information
Request your copy of the Road to the Good Life Binder:
• Personal compensation analysis• Vernon financial statement• Testimonials• Vernon benefits overview• Tech & marketing tools• Sales support overview• Exclusive catalog review
Contact Us
Begin The Good Life today.
800/743.7545Dave (ext. 8256)
Sharla (ext. 8242)Andrea (ext. 8168)
All discussions are confidential.
