You 2.0 You 2.0 Using Social Media to Enhance Your Reach and Influence Using Social Media to Enhance Your Reach and Influence

By Emily Bennington

I wasn’t asked to speak to you today because I’m a tech-I wasn’t asked to speak to you today because I’m a tech-junkie. junkie.

I’ve never camped out when Apple launched a new product. (Yet.)

I’m here because I do a I’m here because I do a lot of things at once…lot of things at once…

AuthorAuthor

MomMom

SpeakerSpeaker

Entrepreneur Entrepreneur

...and my #1 marketing ...and my #1 marketing tool is Web 2.0.tool is Web 2.0.

Today’s Presentation

Number of Years to Reach Number of Years to Reach 50 Million Users? 50 Million Users?

Source: Social Media Revolution / Socialnomics.com

38 years

Radio?

13 years

TV?

Internet?

4 years

100 Million Users in 9 Months

20 Million Users in 3 Weeks!

Social media is the biggest Social media is the biggest global cultural shift since the global cultural shift since the

industrial revolution. industrial revolution.

Some people talk about meat Some people talk about meat dresses… dresses…

“Miracle on the Hudson”January 2009

Obama Campaign 2008

Iran Elections 2009

……and some people change the and some people change the world.world.

Remember this?

Social media represents a power shift from company to consumer

Then

Now

Individuals can do some serious brand damage!

Individuals can make things happen faster

Individuals can connect to like-minds easier

Individuals can have more influence

The World Has Completely Changed

Blogging Facebook Google TwitterLinkedInYouTube

What is Social Media?What is Social Media?

FocusFocus

If you aim at If you aim at everything, you hit everything, you hit

nothing.nothing.

““What makes What makes YOU YOU

different different ??””

Boring is not a brand position and average is not Boring is not a brand position and average is not a competitive advantage. a competitive advantage.

My name is ________ and I am (or will be) the best ________.

Note: If your message won’t fit on this –

you need more focus.

All of these All of these opportunities – opportunities –

started here.started here.

If you don’t know your message, it’s going If you don’t know your message, it’s going to be tough to make these things work for to be tough to make these things work for

you. you.

Yourself

What’s being said about YOU?

What’s being said about your

employees?

What’s being said

about other

nonprofits?What’s being said about someone YOU may hire?

1 Google Yourself

Set a Google alert for yourself, your Set a Google alert for yourself, your company, your competitors, etc. company, your competitors, etc.

What is the best way What is the best way to demonstrate to demonstrate

thought leadership thought leadership today? today?

Start a blog.Start a blog.

No one wants to No one wants to search all over the search all over the

web for your profiles.web for your profiles.

The Facebook we know today The Facebook we know today won’twon’t be the be the Facebook of tomorrow.Facebook of tomorrow.

12Don’t just tell – engage!

Don’t Just Tell – ENGAGE. Don’t Just Tell – ENGAGE. Mistake #1: No Clear Benefit Mistake #1: No Clear Benefit

Mistake #2: “Posting”, Not Engaging Mistake #2: “Posting”, Not Engaging

RSS Feed Your Blog

Mistake #3: Failing to Cross Promote Mistake #3: Failing to Cross Promote

A current position Two past positions Education Profile summary Profile photo Specialties At least three

recommendations

Note: The more data you provide, the

more “matchable” you are.

Is Your Profile 100% Is Your Profile 100% Complete?Complete?

Prepare for meetings. Prepare for meetings.

Research companies.

Research companies.

Find

job

Find

job

open

ings

. op

enin

gs.

Join groups.Join groups.

Who’s

Who’s

watching you? watching you?

LinkedIn is like exercise. You LinkedIn is like exercise. You get out what you put in.get out what you put in.

Research your Research your customers / prospects.customers / prospects.

Note: If it’s this guy, I’d read this book!Note: If it’s this guy, I’d read this book!

Research target Research target companies.companies.

Mee

t oth

ers g

oing

too.

Mee

t oth

ers g

oing

too.

Rese

arch

pro

spec

ts.

Rese

arch

pro

spec

ts.

See

what

’s ne

w.Se

e wh

at’s

new.

Join groups.Join groups.

Don’t trash the Don’t trash the updatesupdates!!

What is the biggest What is the biggest difference between difference between

Twitter and Twitter and Facebook? Facebook?

““Time suck” or Time suck” or Strategic? Strategic?

Hashtags allow you to keep up Hashtags allow you to keep up with events and topics.with events and topics.

Networking has Networking has never been easier. never been easier.

=

#TwitterChats are a #TwitterChats are a great way to great way to

network on the site.network on the site.

Jump into conversations using Jump into conversations using http://search.twitter.com http://search.twitter.com

Check out wefollow.com for leadersCheck out wefollow.com for leadersin your industry.in your industry.

Who do people you follow followWho do people you follow follow??

Are you reinforcing Are you reinforcing your “brand”? your “brand”?

How do people How do people “list” you? “list” you?

You Tube as a “driver” or a “hub.” You Tube as a “driver” or a “hub.”

Yes, there’s Yes, there’s another one. another one.

Homepage looks Homepage looks familiar. familiar.

Profile page looks Profile page looks familiar. familiar.

Why is Google+ Important?Why is Google+ Important?It’s Google, so it will affect search.

Google’s gone local – and business pages are coming.

20 million users in 3 weeks – and it’s not even open to the public yet.

It’s here to stay & early adopters win.

Google wants your Google wants your eyeballs. eyeballs.

Seen any of these lately?

Note: Microsoft codes look like

this and can only be read by a MS

reader.

containedhttp://wwwlhttp://www

ProfessionalStudio365.comProfessionalStudio365.com

Emily BenningtonEmily BenningtonFacebook.com/EmilyBenningtonCollegetoCareer@EmilyBenningtonemily@professionalstudio365.com