1. YOU are not in CONTROL How misrepresentation in the media
can damage your personal brand. CCImagecourtesyofUnspashonPixabay.
By Jae Gee
2. Theres a common saying YOUare the CREATORof your own
DESTINYCCImagecourtesyofUnspashonPixabay.
3. Its simple. You are a BRAND. YOU are in charge of your
BRAND. CCImagecourtesyofStartupStockPhotosonPixabay.
4. The Reputation Economy is a marketplace where professionals
are treated like products, are rated,commented on, and judged based
on reputation. -Forbes Magazine CCImagecourtesyofUnspashonPixabay.
Schawbel,Dan."TheReputaPonEconomyIsComing-AreYouPrepared?"Forbes.ForbesMagazine,n.d.Web.12June2015.
5. CCImagecourtesyofMarkusspiskeonPixabay. But in the DIGITAL
AGE, 140 characters can easily determine your fate.
6. CCImagecourtesyofzrylzizouonPixabay. Take Justine Sacco, a
Communications Professional from New York City. She was living the
life she always dreamed of
7. CCImagecourtesyofCQuadratNetonPixabay. Until before a flight
to Africa, she tweeted: Going to Africa. Hope I dont get AIDS. Just
kidding. Im white!
8. CCImagecourtesyofBessionPixabay.
9. The furor over Saccos tweet had become not just an
ideological crusade against her perceived bigotry but also a form
of idle entertainment. - Jon Ronson, New York Times
CCImagecourtesyofBroadmarkonPixabay.
Ronson,Jon."HowOneStupidTweetBlewUpJusPneSaccosLife."TheNewYorkTimes.The
NewYorkTimes,14Feb.
10. Sacco had lost EVERYTHING that was important to her. Her
job, family, friends IDENTITY. She even lost her
CCImagecourtesyofRyanMcGuireonPixabay.
11. CCImagecourtesyofUnspashonPixabay. All of a sudden you dont
know what youre supposed to do. If I dont start making steps to
reclaim my identity and remind myself of who I am on a daily
basis,! then I might lose myself. -Justine Sacco!
Ronson,Jon."HowOneStupidTweetBlewUpJusPneSaccosLife."TheNewYorkTimes.The
NewYorkTimes,14Feb.
12. Unfortunately Saccos case isnt unique. Take the story of
amateur Polish photographer Zdzislaw Molodynski.
CCImagecourtesyoffunnytoolsonPixabay.
13. One day, he encountered a sleigh accident involving a
frightened horse and an injured Mr. and Mrs. Claus. Moldynski took
pictures and uploaded them onto the media mongrel, TVN.
CCImagecourtesyofjarmolukonPixabay.
14. CCImagecourtesyofAndrysonPixabay. The next day, Molodynski
woke to find that TVNhad created a FAKE STORY about the drivers
that had included fake quotes from himself.
15. When I read it, I was completely broken. - Zdzislaw
Molodynski CCImagecourtesyofGeraltonPixabay.
White,Alan."HowAFakeViralNewsStoryWreckedThreePeople'sLives."BuzzFeed.
BuzzfeedNews,n.d.Web.12June2015.
16. CCImagecourtesyofStokpiconPixabay. Whats worse is that